Through its telecommunication partners, StarzPlay will distribute Sky News Arabia's content in the Middle East and North Africa region.
The channel carriage deal adds Sky News Arabia to the growing roster of news and entertainment available on StarzPlay. Since its inception in 2012, Sky News Arabia brings 24/7 breaking news using cutting-edge broadcast technologies including studios that use virtual reality (VR) and augmented reality (AR) technology.
StarzPlay will distribute Sky News Arabia through telecommunication partners across the Middle East and North Africa (MENA) region, making it available to all their subscribers and increasing the visibility of Sky News Arabia in the marketplace.
Commenting on the deal, Nart Bouran, CEO of Sky News Arabia and International Media Investments, said: “At Sky News Arabia, we constantly endeavour to find new ways of delivering fast, credible news to Arab viewers, wherever they may be. In line with this, we recognise the importance of reaching audiences across streaming platforms, and we are pleased to partner with StarzPlay as one of the leaders in that space who will enable us to engage with a wider segment of audiences across the MENA region.”
Danny Bates, CCO and co-founder of StarzPlay, added: “We are delighted to announce our new partnership with Sky News Arabia, a leading multi-platform news network with extensive reach across the Arab world. We consider this partnership very significant as it will unlock the full market potential on channel distribution. It will also open a new customer base and grow the news content market across the MENA region. We look forward to offering more captivating content on our platform.”