In addition to distributing their content worldwide, MENAFLIX TV allows channels to generate personalised advertising revenue by using programmatic advertising for live free-to-air channels.
STN, one of the founding partners of MENAFLIX, has announced that it now offers content owners, the ability to convert their channel to an OTT stream and become part of this new service. The announcement was made at the CABSAT event.
Viewers can now watch MENAFLIX programming from the Middle East anywhere in the world on any device with internet access.
STN worked with selected partners to develop and launch MENAFLIX.
With the launch of MENAFLIX, viewers across the world will now be able to watch live and on-demand channels from the entire Middle East region, including news, entertainment, religious, children’s programming and radio, via the free app available for Apple and Android devices. MENAFLIX is also available through Roku and Amazon. By utilising programmatic advertising for live free-to-air channels, MENAFLIX TV allows channels to expose their content worldwide and generate a new revenue stream from personalised advertisements.
STN CEO Mitja Lovsin said: “As a founder of MENAFLIX and long-time operator in the MENA region, STN is known for its cutting-edge technology. As OTT viewing grew in popularity, we expanded our portfolio of services, so that we could work with customers who wanted to convert their traditional video streams to streaming and on-demand services. From the very beginning, we were careful to select partners for MENAFLIX, that fully understand the MENA marketplace and share our vision of providing the very best in customer service and attention to detail. We are delighted to now be able to offer our customers the opportunity to join MENAFLIX, the rapidly growing, Arabic language OTT service.”
