The deal is part of SynProNize’s effort to take Filipino content to the rest of the world as the demand for their dramas is swiftly on the rise.
Dubai-based content distribution and production company SynProNize, led by Nitin Michael and Hasnaa Descuns, has acquired four drama series from GMA Network, the broadcaster and distributor of Filipino dramas for distribution in Africa.
The four drama series are A Place in your Heart, Heart and Soul, Legally Blind, and The Way to Your Heart.
Commenting on the deal, Nitin Michael said: “The demand for Filipino dramas is swiftly on the rise and as SynProNize we wanted to ensure that our clients have the best content from GMA to choose from for their channels/platforms. We have grown our reputation to become known as the go-to company to take the best global programming into Africa, the Middle East, South Asia and we will source the precise broadcasters to give the best visibility and respect to these GMA titles.”
Roxanne J Barcelona, Vice President, Worldwide of GMA Network added: “GMA is very pleased that SynProNize is taking four of our top drama series into Africa. All four programmes: A Place in Your Heart, Heart and Soul, Legally Blind, and The Way to Your Heart have performed extremely well in other parts of the world and we are confident they will resonate well with African viewers.