Times Now World and Mirror NOW further strengthen the footprint of the network’s existing offering in the region with Times Now, ET NOW and Zoom.
Times Network, a channel provider and part of one of India’s largest media conglomerates, The Times Group, has launched Times Now World and Mirror NOW in the Middle East on du TV, a digital entertainment offering delivered by UAE-based telecom operator du, from Emirates Integrated Telecommunications Company (EITC).
With this foray into the Middle East, Times Now World and Mirror NOW further strengthens the footprint of the network’s existing offering in the region with Times Now, ET NOW and Zoom.
Commenting on the new launches, Jagdish Mulchandani, COO & Executive President, Times Network said: “Our alliance with du, the foremost telecom leader in the Middle East, to launch Times Now World and Mirror NOW is both exciting and enriching. We have successfully secured a premium position in the market with our existing content offerings and I am confident that our latest additions will provide a complete bouquet of news and entertainment to the discerning taste of the Indian diaspora.”
Fahad Al Hassawi, Deputy CEO – Telco Services, EITC added: “At du, we place premium emphasis on ensuring that our Home solutions customers have access to world-class entertainment and content that enriches their lifestyle needs. With the arrival of even more compelling content options, we are thrilled to be delivering customers more of what they want through the continual evolution of our carefully curated content portfolio.”