The collaborative partnership seeks to transform the landscape of children's entertainment by introducing hyper-localised animated series, elevating the viewing experience for audiences both in Iraq and globally.
TwelveP Animation and 1001 have announced plans to enrich the Iraqi streaming landscape with more than 50 hours of animated children’s series on 1001.tv, Iraq’s premier streaming platform, starting January 2024.
This strategic partnership aims to revolutionise children’s entertainment by introducing hyper-localised animated series, offering an enhanced viewing experience for audiences not only in Iraq but also across the Middle East and North Africa (MENA) region and 20+ territories worldwide.
The content lineup includes a diverse range of animated series, some of which have already captured the interest of Arabic-speaking audiences, featuring localised dubbing in the Iraqi Arabic dialect. Among the highlights are the edutainment musical Rockoons, the environmentally-friendly series Oomka & Me, and the detective comedy The Secrets of Honey Hills.
Commenting on the deal, Mohsen Khairaldin Garcia, co-founder at 1001, said: “Our collaboration with TwelveP Animation is a momentous milestone for 1001 and a celebration of hyper-localisation in children’s entertainment. We are thrilled to introduce more than 50 hours of captivating children’s content, meticulously tailored to resonate with the cultural and linguistic nuances of the Iraqi and Iraqi diaspora audience. This collaboration is a cornerstone in our strategy to pioneer in providing hyper-localized, top-quality children’s entertainment. We are proud to be at the forefront of offering family-friendly content that is not only entertaining but also deeply rooted in our local and regional identity.”
Katerina Pshenitsyna, Managing Partner of TwelveP Animation, added: “MENA is a key territory for us in terms of distribution, and collaborating with Iraq’s fastest-growing streaming service is a milestone in our development in the region.”
TwelveP Animation, an independent distribution and production company based in Abu Dhabi, is dedicated to delivering safe and high-quality entertainment for kids across various platforms. With a catalogue encompassing animated series and theatrical animated features, the company boasts over 300 hours of content across all age groups.
Affiliated with the renowned Al Sharqiya TV network, 1001 has witnessed exponential growth, garnering over 1m users within three weeks of its launch. Committed to providing premium Arabic-language content, the platform is available in Arabic and English worldwide, with a special focus on catering to viewers in the MENA region, North America, and Europe.
