In 2024, viewers across MENA spent 209m+ hours watching content on Twitch
Twitch has unveiled a series of significant updates to its products and services during the opening ceremony of TwitchCon Rotterdam 2025. CEO Dan Clancy announced the new features ahead of the in-person festival, emphasising Twitch’s continued dedication to enhancing the streaming experience and empowering content creators.
Building on the goals outlined in its 2025 open letter to the community, Twitch is introducing new tools designed to help streamers grow their audiences and increase monetisation opportunities. These include the introduction of dual-format and 2K streaming in Open Beta, customisable sub gift promotions, a newly launched interactive feature called Combos, and extensive upgrades to the mobile app—some of which are designed specifically to serve the growing audience in the Middle East and North Africa (MENA) region.
Twitch remains a dominant force in the gaming livestreaming space, holding over 60% of the market and drawing viewers who collectively watch an average of 46m hours of content daily. This upward trend is also reflected in the MENA region, where viewers spent over 209m hours on Twitch in 2024 alone, underscoring the platform’s increasing popularity across diverse global markets.
Addressing the audience in Rotterdam, Clancy described TwitchCon as a celebration of creativity, connection, and shared experiences. He emphasised the company’s commitment to nurturing streamers’ growth, especially in regions like MENA, where interest in gaming and esports continues to rise. “We’re excited to keep building in MENA, because when streamers thrive, so do the communities around them,” he stated.
Twitch’s user base is largely composed of Gen Z and Millennials, with nearly 70% of its viewers aged between 18 and 34. The platform now attracts over 105m average monthly visitors, with more than 2.5m viewers tuning in at any given moment. Content is broadcast in 35 languages, reflecting Twitch’s global reach and influence.
TwitchCon remains the platform’s biggest in-person event, bringing together thousands of creators, fans, and brands for a weekend of gaming, collaboration, and celebration. This year’s event in Rotterdam continues that tradition, showcasing Twitch’s evolving role in shaping the future of interactive entertainment.
