Twitter users can now stream a live video from within the iOS and Android app. The update shortly comes after both Instagram and Facebook introduced their live video features.
The feature is powered by Periscope, Twitters live video app but doesnt require users to download the Periscope app.
This should be seen as a major strategy shift. Twitter estimates that has over 313 million active users on its platform. Despite that, Twitter is struggling and has unable to catch up its arch rivals Facebook, Instagram, and now Snapchat.
Twitter CEO and Co-founder Jack Dorsey has repeatedly described real-time and live content as the platforms’ core strength. Twitter has struck streaming deals with the National Football League, Major League Baseball, the National Hockey League and the National Basketball Association. The company has also live streamed the Democratic and Republican National Conventions, individual sports events and financial news shows from Bloomberg News and Cheddar.
The integration allows broadcasters to leverage Twitters audience, Periscopes head of engineering Sara Haider said to Forbes.
Twitter is about real-time and whats happening in the moment. Live video creates experiences you can engage in and be part of.