Jain is a communications expert with over 12 years of experience, while Bdeir brings more than 16 years of experience in business development and relationship management.
Twitter MENA has appointed Jacqueline Jain as Head of communications, while Saleh Bdeir has been promoted to Head of revenue, telecommunication, tourism and finance.
Jain is a communications expert with over 12 years of experience in strategic communications. She joins Twitter from Hill+Knowlton Strategies, where she led the development of communication strategies across flagship client accounts and specialised in crisis and reputation management. She has spearheaded creative campaigns, including Twitter’s #Feminine Arabic, #HeroesOfGood, #AlwaysPlayItRight and Safety Campaign which were recognised at the 2020/21 Middle East Public Relations Association Awards.
Bdeir, who joined Twitter in 2019, has played a key role in driving Twitter’s operations in the region, brings more than 16 years of experience in business development and relationship management. In his role, he will continue growing the company’s presence and capabilities, leading the multi-sector sales team based in Dubai.
Commenting on the appointments, Antoine Caironi, Interim Regional Director, Twitter, MENA, said: “Joining us from our trusted agency partner of eight years, Jacqueline brings an intimate knowledge of Twitter and its communications, as well as a wealth of insights and expertise that will be instrumental in driving creativity and impact for Twitter in MENA. In parallel, I’m delighted to see Saleh rise to the ranks from within. Over the past four years, his knowledge, commitment and expertise has been invaluable to Twitter’s growth in the region. I look forward to leading Twitter’s journey in MENA with our ever-growing cross-functional team, as we drive our business forward and serve the public conversation.”
Jacqueline Jain added: “Twitter is home to diverse voices, perspectives and ideas serving as the pulse of public opinion. Joining an inclusive environment presents an exciting opportunity to celebrate Twitter’s raw, unfiltered, and, above all, transparent approach to communications that has secured its regional position as the place to foster meaningful dialogue that transcends borders. As Head of Communications, I hope to educate our stakeholders on the power of the platform, whether that’s introducing users to Twitter’s robust privacy and protection policies or empowering partners and brands with a plethora of tools to build brand resonance with their audiences.”
Saleh Bdeir stated: “This is an exciting time to be at Twitter, and I am honoured to be taking on the role of head of revenue, telecommunication, tourism and finance for the MENA region. In a world where the need to build a digital presence continues to grow, I look forward to continuing our work, building lasting relationships and driving productive change across our network of partners and advertisers.”
