The facility will continue to be based in twofour54 and will be relocating to twofour54’s purpose-built development Yas Creative Hub when it opens in Q4 2021.
Twofour54 and Abu Dhabi-based production company Genomedia Studios have reached an agreement that will see Genomedia Studios take over management and ownership of twofour54’s post-production facility.
The agreement will transfer the full facility and its assets to Genomedia Studios, who are an existing partner of twofour54, including an extensive bank of professional hardware, equipment, and industry-leading software such as Dolby Vision and Atmos. In addition, following a transitional period, Genomedia Studios will take over all existing contracts, including the lease of the editing suites and screening room, and ongoing client projects.
Twofour54’s post-production facility is fully equipped with hard and software that allows video, audio, animation and broadcast creation and editing to the highest levels of feature film production, while also being accessible to independent and smaller projects. The facility will continue to be based in twofour54 and will be relocating to twofour54’s purpose-built development Yas Creative Hub when it opens in Q4 2021.
Speaking about the agreement, Michael Garin, CEO of twofour54, said: “Abu Dhabi has developed into a centre for content creation and creativity that both attracts A-list Hollywood and Bollywood productions and champions local film, TV and entertainment. This has created a high demand for outstanding pre-production, production and post-production services. Twofour54 is a champion of the private sector and now is the right time for the post-production facility to be privatized. This agreement is in line with twofour54’s intention to be an enabler for our partners and build a thriving, commercially sustainable creative industry in Abu Dhabi with room for private sector companies to compete. Genomedia Studios’ industry experience and vision to nurture local talent makes the company a natural partner, and we will continue to work together to build the local and international client base for this strategically important facility.”
Yasser Hareb, CEO of Genomedia Studios, added: “Taking on this high-end post-production suite and welcoming onboard a full team of skilled professionals is an exciting expansion for Genomedia Studios. As twofour54 and its community continues to expand the scale and economic contribution of the film and TV industry in Abu Dhabi, we see a significant commercial opportunity to grow this part of the business by building on the existing suite of international-grade services while offering competitive, flexible rates. Our growth and expansion in the region will be spearheaded from Abu Dhabi which will become our regional HQ.”
