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Unilever hosts private screening of ‘Going Circular’ in Dubai

Unilever hosts private screening of ‘Going Circular’ in Dubai

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    Middle East Film & Comic Con records 35,000 visitors in 2023 edition

    Egyptian series ‘Tahet El Wesaya’ to air on DMC channel and Shahid VIP

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      Unilever hosts private screening of ‘Going Circular’ in Dubai

      Staff Reporter by Staff Reporter
      June 7, 2022
      in News, Film partnerships
      Unilever hosts private screening of ‘Going Circular’ in Dubai
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      The documentary explores the concept of circularity - a system of economics and design that eliminates waste and saves the planet’s resources - through the deeply personal transformations of four visionaries profiled in the documentary.

      Commemorating World Environment Day, Unilever, in partnership with the UAE Ministry of Climate Change and Environment, the UAE Ministry of Economy and Emirates Nature–WWF (World Wildlife Fund), hosted a private screening of the new environmental documentary titled Going Circular.

      Attended by environmental advocates, youth boards, industry partners and members of the local press, Going Circular the new documentary by the Oscar-winning producers of My Octopus Teacher revolves around the concept of circularity – a system of economics and design that eliminates waste and saves the planet’s resources by utilising solutions inspired by nature.

      In line with the UAE National Climate Change Plan 2017-2050, the implementation of a circular economy in certain identified sectors is a key agenda for the UAE given its linkage to lowering material and resource consumption and reducing greenhouse gas emissions. Transitioning to a circular economy can help mitigate carbon dioxide emissions that emerge from extractive industries, manufacturing, construction, transportation and other sectors.

      As part of the screening, a panel of speakers addressed the current environmental concerns in the UAE as well as the country’s ambitions to create a circular economy, while discussing the importance of the film’s narrative.

      Going Circular features four visionaries from around the world – 102-year-old inventor Dr James Lovelock; Biomimicry biologist Janine Benyus; Designer Arthur Huang; and financier John Fullerton – who have navigated the environmental, economic and social crises of our time and discovered that the solutions for creating a circular economy that have already been perfected in nature itself.

      Speaking about the documentary, Khalil Yassine, Head of Unilever & Customer Development Arabia said: “As an organisation, we pride ourselves on being not just purpose-led but also future-fit. We believe that being a responsible, sustainable business makes us a stronger, better business. This documentary perfectly captures the importance of being mindful of the Earth’s deteriorating resources and how sustainability makes sense for both the environment as well as businesses. Circularity is therefore an integral part of Unilever’s sustainability objectives, which is why we are committed to keeping our packaging waste out of the environment and within the circular loop. We are additionally reducing the consumption of plastics in our packaging, utilising more recycled plastics and ensuring zero non-hazardous waste in our operations.”

      Tags: featuredpostDocumentaryUnileverGoing CircularWorld Environment DayUAE Ministry of Climate Change and EnvironmentWorld Wildlife FundKhalil Yassinedocumentary on environment day

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