The US was followed by China (17%), Germany (4%), and the United Kingdom (4%) for the same time period, according to the research.
The US SVOD players accounted for 43% of the revenue of total $53.34bn consumer spend on SVOD services in 2019, according to research by Strategy Analytics.
Overall, the top 10 countries account for 81% of consumer spend on SVOD services. The $53.34bn figure is forecast to rise to $102.86bn in 2025. By then, the US will account for 44% of the total, followed by China (15%) and Germany (5%).
One of the attributing factors for US dominance in SVOD include US TV households. In 2019, 74% of US TV households subscribed to one or more SVOD service. In comparison, the global average was 32%.
Strategy Analytics also pointed out that SVOD services tend to be more expensive in the US than in other countries, though that can vary by country and service.
Commenting on the report, Michael Goodman, Director, TV & Media Strategies, said: “Whether it is pay TV, video rental and sell-thru, or subscription VOD, US consumers have historically shown a willingness to spend on these products and services at a far greater rate than those in the vast majority of other countries. There are many local and regional SVOD services around the world, these services must be realistic about the ultimate potential of SVOD revenues and not base their models on US levels of demand.”