UTURN and Facebook will collaborate and study user behaviour closely to deliver more tailored content throughout the year.
UTURN, part of Webedia Arabia Group, a digital media company that helps businesses connect with Arab consumers has joined forces with Facebook to announce a series of entertaining video content throughout the year. Launching during Ramadan 2021, exclusive content will be shared across the Facebook pages of the group’s publications 3a2ilati.com, Yasmina.com, AtyabTabkha.com, SaudiGamer.com and UTURN.
The partnership with Facebook will present exclusive content with topics ranging from beauty, food, parenting, pop culture and gaming. The campaign will kick off with the launch of 89 long-form videos (3+ minutes each) that will roll out during Ramadan. Audiences will have access to three entertaining and informative videos daily and more than 270 minutes of content during the holy month.
Commenting on the partnership, Bilal Hallab, Regional General Manager of UTURN, said: “UTURN, part of Webedia Arabia Group’s key strengths in data, reach and ability to localise content for audiences across the Middle East and North Africa, in combination with the unique support services pioneered by Facebook, can lead the market and make a real impact on our regional audiences. The entertainment value generated is unmatched and the insights and tools garnered from Facebook, generates more opportunities for us to create interest and interaction on our platforms by both audiences and clients. That helps us develop better, more relevant and engaging creative content to maintain our leadership in the market.”
Moon Baz, Strategic Partner Manager, Facebook MENA added: “In today’s digital age, watching video content is no longer a passive experience, but a social one. We have seen on Facebook how video content activates a community of people – a fanbase, a social circle, a demographic, or an affinity group. This has become even more important in times of Covid-19 and now, as we step into yet another socially distanced Ramadan. Through our partnership with UTURN, part of Webedia Arabia Group, we are excited to unveil Ramadan-themed content that can encourage viewers to engage in conversations, and become active participants in these stories, that can ultimately drive some social good.”
Kaswara Al Khatib, Chairman of Webedia Arabia Group and Founder of UTURN, commented: “The demand for outstanding content across demographics has become the new norm in Saudi Arabia and the region. With the leaders of the kingdom accepting nothing but the absolute best in all forms of entertainment for the society, each and every company has the obligation to cater to the high standards set for the Saudi Vision 2030.
“A momentous partnership between UTURN, part of Webedia Arabia Group, and Facebook is a superb example of how two leading entities can lead the way in offering the high calibre of content to the discerning youth and audiences in the region. One such way that we as a company achieved this earlier in the year was through the acquisition of SaudiGamer.com where we are now offering premium gaming content to fans across the region.”
UTURN and Facebook plan to continue catering to the entertainment demands of Saudi Arabian, GCC, and Pan Arab audiences throughout the year with a rich content calendar that will be activated post-Ramadan. Bringing a breadth of video content and other engaging activities covering popular social interests, the two entities promise to continue entertaining the region for the years to come.