Over the past two years, the company saw a 43% year-on-year (YoY) growth in revenue, compared with an industry market growth of 35%.
Viu, PCCW’s pan-regional OTT video streaming service, saw significant growth in both subs and monetisation in 2021, adding paid subscribers at a rate of 58% year-over-year to a total of 8.4m, and overall monthly active users grew to 58.6m, an increase of 30% year-over-year, driving 37% growth in revenue.
Viu has strengthened its position as one of the top OTT streaming platforms in Greater Southeast Asia (GSEA), the Middle East and South Africa.
Viu had reported to have an overall increase in revenue of 37% year-on-year (YoY) in 2021 and have consistently delivered high growth revenue at 36% CAGR since 2018. According to the company, the GSEA as a region has been consistently outpacing the overall GSEA OTT market growth rate for the past two years, at 43% year-on-year (YoY) growth in revenue, compared with the industry market growth of 35% for 2021. Viu noted that the Monthly Active Users (MAU) growth was attributable to content line-up and strengthened commercial partnerships including distribution.
Large markets such as Thailand and Indonesia saw strong growth, with the Philippines and South Africa having high growth.
Commenting on the report, Janice Lee, Chief Executive Officer, Viu & Managing Director, PCCW Media Group, said: “The strong performance in 2021 is a validation of Viu’s freemium model, despite an increasingly competitive landscape. We continue to pave the way in marrying the subscription video on demand (SVOD) model with the advertising video on demand (AVOD) model, allowing us to tap into the rapid growth in both sectors. We identified a content strategy and consumer proposition that is appealing to a wide and growing audience of pan-regional Asian entertainment which includes Korean, Japanese and Chinese content to complement an increased investment into Viu Original productions. 2022 will see over 30 titles produced in Thailand, Indonesia, Malays
