XD Motion teams up with Advanced Media to expand presence in Middle East

XD Motion, a major player in pioneering broadcasting, virtual production, and live production technologies, has announced a strategic partnership with Advanced Media Trading LLC (AMT), marking a significant advancement in its distribution network in the Middle East. This collaboration aims to capitalise on AMT’s extensive presence and expertise in the region to bolster XD Motion’s reach and impact.

The partnership between XD Motion and AMT was unveiled at CABSAT 2024, the premier broadcast, satellite, and digital media event in the Middle East. At the event, both companies showcased a diverse array of cutting-edge robotics and automation technologies, with a spotlight on the ARCAM 20 and the IO.BOT. These state-of-the-art solutions promise to revolutionise camera operation and management in live production and broadcasting environments.

Commenting on the agreement, Andrew Gordon, Chief Commercial Officer at XD Motion, said: “Our partnership with AMT is a crucial step in our strategy to enhance our presence in the Middle East. AMT’s reputation and expertise in the media technology sector make them an ideal partner to distribute our advanced solutions. We are glad to be showcasing our capabilities at CABSAT 2024, which will be a fantastic opportunity for attendees to experience the future of broadcast technology firsthand.”

Alaa Al Rantisi, Co-Founder and Managing Director at AMT, added: “We are delighted to announce our partnership with XD Motion during CABSAT. XD Motion’s innovative ARCAM Robotic technology aligns perfectly with our commitment to delivering cutting-edge immersive media solutions to our clients. We are confident that together, we will enhance the event experience for all attendees and showcase the future of media technology.”

This collaboration underscores XD Motion’s broader strategy to democratise production technologies in key markets worldwide, ensuring clients benefit from support and access to the latest industry advancements.