On 28th February 2012, YahLive, the UAE satellite based company and Abu Dhabi Media announced an exclusive partnership to broadcast six of Abu Dhabi Media’s channels in HD through YahLive’s satellite service. The agreement was signed by the Abu Dhabi Media’s CEO, Malcom Wall, and YahLive’s CEO Mohamed Youssif during CABSAT. Viewers across the MENA […]
On 28th February 2012, YahLive, the UAE satellite based company and Abu Dhabi Media announced an exclusive partnership to broadcast six of Abu Dhabi Media’s channels in HD through YahLive’s satellite service.
The agreement was signed by the Abu Dhabi Media’s CEO, Malcom Wall, and YahLive’s CEO Mohamed Youssif during CABSAT.
Viewers across the MENA region, with access to YahLive, will now be able to access their favourite Abu Dhabi programmes in HD.
On signing the partnership, Abu Dhabi Media’s CEO, Malcom Wall, said: “We are delighted to announce this exclusive partnership with YahLive, as it confirms our commitment to always offer our viewers the highest quality TV experience. With our new HD channels, available on YahLive, audiences across the Arab region can now enjoy Abu Dhabi’s leading channels all in HD.”
YahLive’s CEO Mohamed Youssif also commented: The signing of this agreement is another example of YahLive fulfilling its ambition to be the region’s leading satellite service provider of HD. The addition of exclusive Abu Dhabi Media channels means that our customers will be able to view some of the biggest sporting events and leading entertainment all in the highest quality HD. We also believe it is important to collaborate with UAE based organizations to further strengthen the country’s position as the region’s leading media hub.”
Abu Dhabi Media is one of the fastest growing, multi-platform media and entertainment organizations, operating in broadcasting, publishing and digital media sectors across the Middle East.
YahLive launched in 2011, offers state of the art broadcasting, newsgathering, distribution and contribution feed capacities, bringing about a new era of high-definition (HD) and 3D TV services. It offers a broadcasters access to extensive satellite capacity to enable the latest innovations in the broadcast world, such as HD and interactive TV.
The partnership brings these two major players in the HD streaming market, one that is growing daily both in the region and all over the world.
By Fatema Khokha
The writer is a final year journalism student from Manipal University, Dubai
