The alliance aims to elevate the country’s position in regional esports, laying a strong foundation for future events, tournaments, and community engagement initiatives.
UAE sports media company and tournament organiser, YaLLa Esports has announced a strategic partnership with Qatar-based esports company, SNRG. The collaboration marks YaLLa Esports’ expansion into Qatar, demonstrating the organisation’s long-term commitment to developing the local gaming and esports landscape.
Under this partnership, SNRG will serve as YaLLa Esports’ official local representative, leveraging both organisations’ expertise to create new opportunities for players, fans, and businesses in Qatar’s vibrant gaming scene. The alliance aims to elevate the country’s position in regional esports, laying a strong foundation for future events, tournaments, and community engagement initiatives.
Commenting on the tie-up, Teemu Koski, Chief Growth Officer at YaLLa Esports, said: “At YaLLa Esports, our mission has always been to build and support thriving esports ecosystems. Partnering with SNRG – a company that has already showcased tremendous dedication through successful platforms like the Qatar Esports Forum – is a significant milestone for us. By combining our regional expertise with SNRG’s local insights, we’re confident we can drive meaningful growth in Qatar’s esports scene, delivering tangible benefits for players, partners, and fans.”
Ibrahim Samha, SNRG Founder & CEO, added: “We at SNRG are excited to partner with YaLLa Esports. Our goal has always been to elevate the esports and gaming culture in Qatar both competitively and commercially, by utilising our local market expertise, resources, and network, which we intend to deploy through our partnership with an established leader like YaLLa. Our vision to drive growth, foster collaboration, and position Qatar as a hub for esports on the global stage aligns perfectly”
Together, YaLLa Esports and SNRG will also collaborate on YaLLa Compass Qatar—an upcoming large-scale esports activation that will build on SNRG’s success with the Qatar Esports Forum. By integrating their signature B2B and B2C event IPs, the two organisations will offer comprehensive experiences for gamers, investors, and local authorities. This combined initiative is poised to be on par with the region’s biggest esports gatherings, reinforcing Qatar’s reputation as a rising esports powerhouse.
Both entities are keen to engage with local government entities to ensure the long-term development of the local ecosystem. The collaboration serves as a testament to both organisations’ commitment to establishing a sustainable and world-class esports infrastructure in Qatar, rather than making short-lived forays into the market.
