For artists, the Samples tab provides another way to find a new audience and build a community on YouTube.
YouTube has introduced “Samples”, a new feature on its music app that will help listeners discover new songs and artists through a feed of short-form video segments, including across the Middle East & North Africa.
This new feature is accessible via the “Samples” tab on the YouTube Music app. It empowers users to swiftly incorporate a song into their collection, share it with friends, watch the complete video, access the album page, or even employ the song to craft their own “Short” on the primary YouTube app. By offering such options, YouTube aims to enhance the music discovery journey for individuals across the region and deliver a more personalised experience through YouTube Music.
Speaking about the new feature, Liliana Abudalo, Head of Music, YouTube Music MENA, said: “One of my favourite things about YouTube is how the platform allows fans to discover, consume, and participate in the music they love. We know the value of discovering new music that breathes life into our daily routine which is why we built Samples. We’re constantly thinking of how to innovate for the millions of people who rely on YouTube Music everyday and we hope Samples helps connect you with your new favourite song or artist.”
T. Jay Fowler, Director of Product Management for YouTube Music, added: “We didn’t build this experience to be a means to an end in itself, but instead to be the appetizer to a whole meal. We wanted to make it as easy as possible for you to dive deeper into the songs and artists you discover and love all without leaving YouTube Music. And for artists, the Samples tab provides another way to find a new audience and build a community on YouTube. This is yet another example of how YouTube’s unique combination of music videos, live performances, music premieres and Shorts inspires real, devoted fandom, which is the key to making our platform the best place for every artist and music fan.”
The “Samples” tab will curate content from a personalised list of music videos that provide glimpses into the artist, the video’s visual elements, and the essence of the song itself. By employing a simple vertical swipe, users can readily immerse themselves in a new song, rendering the process of music discovery engaging and effortless.