The Chief Product Officer of YouTube will discuss how the intersection of content, hardware and software is allowing media companies to reach more audiences.
Neal Mohan, Chief Product Officer for YouTube, will headline the 2018 NAB show opening on Monday, April 9 in the North Hall of the Las Vegas Convention Center. Mohan will discuss the future of TV and entertainment and how the intersection of content, hardware and software is allowing media companies to reach more audiences in new ways.
The opening event will also feature NAB President and CEO Gordon Smiths State of the Broadcast Industry address and the presentation of the NAB Distinguished Service Award to Good Morning America co-host Robin Roberts. The event is sponsored by Blackmagic Design.
Mohan is responsible for YouTube products and user experience on all platforms and devices globally, including the companys core mobile applications, technologies like Live and VR, subscription services YouTube Red and YouTube TV, and vertical experiences such as YouTube Kids, Music and Gaming. Products for media partners, content creators and musicians are also part of his portfolio.
We are thrilled to have Neal Mohan keynoting this years show. YouTubes story is a perfect representation of the M.E.T. Effect- the convergence of media, entertainment and technology, said NAB Executive Vice President of Conventions and Business Operations Chris Brown.
Prior to his current role, Mohan served as Senior Vice President of display and video ads at Google. He headed advertising efforts on YouTube, the Google Display Network, AdSense, AdMob, and the DoubleClick family of programmatic ad platform products.