Indian media group Zee Entertainment will deliver OTT TV over the internet to viewers in the UAE following an agreement with Siemens CMT. The long-term partnership will enable consumers to access TV content over the internet and directly through the TV or other media devices. Under the brand Ditto TV, Zee Entertainment will launch more […]
Indian media group Zee Entertainment will deliver OTT TV over the internet to viewers in the UAE following an agreement with Siemens CMT.
The long-term partnership will enable consumers to access TV content over the internet and directly through the TV or other media devices.
Under the brand Ditto TV, Zee Entertainment will launch more than 100 TV programmes and thousands of hours of on-demand content in HD quality.
Within new broadband networks it will also be possible for Zee Entertainment to deliver content in HD quality through mobile phones and portable media players, eliminating the need for cable, satellite, terrestrial networks or IPTV.
The service will be accessible in all countries in which Zee TV is available: India, UK, USA and the UAE.
The Siemens OTT TV suite of technologies enables live-TV, video on-demand and time-shifted TV. Viewers can subscribe to specific programmes and order movies by pay-per-view.
Using Siemens Swipe technology, the user can direct the currently active content to another device and continue viewing seamlessly.
Vishal Malhotra, business head, Digital Media at Zee Entertainment, said: With Ditto TV, based on the OTT-solution from Siemens CMT, we open up a completely new TV experience to all our viewers. TV and content can be enjoyed regardless of the device be it PCs, Connected TVs, tablets or on mobile phones which are wide-spread, especially in India. Siemens CMTs understanding of our requirements for product and business modelling convinced us already in the pre-run of the project and also now during active deployment. Together with Siemens CMT as our technology partner we will be enabled to take a pioneering role in OTT TV on a global scale.
Stefan Jenzowsky, head of multimedia Siemens CMT, added: We are pleased to support Zee TV in the launch of this new innovative multi-screen TV service across several regions. Our OTT-TV solution can change the way TV programming and content are distributed and consumed. TV operators can offer their content securely to a broad audience and this without high investment in additional hardware. Viewers benefit from the opportunity to individually select content of choice and the use of advanced innovative added value services. The cooperation with Zee Entertainment positions our solution right into some of the most interesting markets worldwide.
The multi-screen offering from Ditto TV will be launched in October.