Indian media group Zee Entertainment will deliver OTT TV over the internet to viewers in the UAE following an agreement with Siemens CMT. The partnership will enable consumers to also access TV content directly through the TV or other media devices. Under the brand, Ditto TV Zee Entertainment will launch more than 100 TV programmes […]
Indian media group Zee Entertainment will deliver OTT TV over the internet to viewers in the UAE following an agreement with Siemens CMT. The partnership will enable consumers to also access TV content directly through the TV or other media devices.
Under the brand, Ditto TV Zee Entertainment will launch more than 100 TV programmes and thousands of hours of on-demand content in HD quality. Within new broadband networks, it will also be possible for Zee Entertainment to deliver content in HD quality through mobile phones and portable media players, eliminating the need for cable, satellite, terrestrial networks or IPTV.
Using Siemens Swipe technology, the user can direct the currently active content to another device and continue viewing seamlessly.
Stefan Jenzowsky, head of multimedia Siemens CMT, added: We are pleased to support Zee TV in the launch of this new innovative multi-screen TV service across several regions. Our OTT-TV solution can change the way TV programming and content are distributed and consumed. TV operators can offer their content securely to a broad audience and this without high investment in additional hardware. Viewers benefit from the opportunity to individually select content of choice and the use of advanced value-added services.
