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        Integrate ME 2023 brings its inaugural edition to successful conclusion

        Empowering the next generation of content creation and live broadcasting with AV PRO

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        Reviving cultural identity through native storytelling in Abu Dhabi

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        Saudi Arabia emerges as the epicentre of Media & Entertainment in 2025

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        • All
        • Lounge
        Sand, sweat and high stakes

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        Bringing the wild to the Middle East

        Bringing the wild to the Middle East

        Shades of success

        Shades of success

        Navigating the news wave

        Navigating the news wave

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      Home Opinion

      Broadcast industry gears up for IBC 2022

      Vijaya Cherian by Vijaya Cherian
      September 6, 2022
      in Opinion
      New normal inspires fresh storylines and alternative filming strategies
      ShareTweetPostEmail

      We expect to see a whole new generation of products at IBC 2022 that cater to emerging broadcast scenarios.

      After a two-year hiatus, I believe most of us are really excited about heading to Amsterdam for IBC this year. Much has changed in the last two years, and I’m certain this will be reflected in some of the technology launches we witness at the show. I hope to see some new launches around IP and cloud, remote production and more software solutions, among others.

      One of the big concerns within the industry is that IP and cloud solutions are not entirely as solid as we would like them to be. While many vendors claim their solutions are rock solid, and this may be so when they operate in isolation, they often throw up new challenges when part of the daisy chain. As an end user from Doha pointed out in one of our articles this month, when you dig deep, you start to see a lot of holes that haven’t been plugged and this opens a Pandora’s box

      Some of these pain points were discussed extensively at a panel discussion we hosted as part of the BroadcastPro Tech Summit and at our roundtable with Edgio, both of which are now available in this issue.

      Vendors who go beyond their own proprietary solutions to collaborate with other industry players and test their products in various environments are gradually emerging as the winners in this race. Often, however, broadcasters find that they are forced to stick to solutions from one company to avoid integration challenges.

      The journey is paved with uncertainty, with multiple new skills required, several unknowns when integrating with legacy equipment, and the fear of a blackout in the course of a transition. No one wants to add to that complexity with a solution that fails, and this is where solution providers need to back their marketing claims with products that will deliver irrespective of the environment they are placed in.

      At IBC 2022, we hope to see a whole new generation of adaptable products that cater to new and emerging broadcast scenarios. Judging by the press releases that arrive in our inbox daily, there will be a lot of new launches at the show this year. See you in Amsterdam.

      Tags: broadcast industryBroadcastPro Tech SummitEdgioIBCIBC ShowIBC2022remote production

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