• Latest
  • Trending
  • All
  • News
  • TV/Radio Deals
  • Film partnerships
  • New appointments
  • Production
  • TV Channels
Making cloud and on-premise storage work with hybrid solutions: Nick Pearce-Tomenius of Object Matrix

Making cloud and on-premise storage work with hybrid solutions: Nick Pearce-Tomenius of Object Matrix

January 6, 2019
CIFF 2024 to host specialised workshops to support filmmakers

Cairo Intl Film Festival extends submission deadline for 46th edition

August 2, 2025
Ad 1
Co-Production Salon returns to MIPCOM Cannes for second year

Co-Production Salon returns to MIPCOM Cannes for second year

August 1, 2025
Zawya Cinema to screen Lebanon civil war documentary ‘Green Line’

Zawya Cinema to screen Lebanon civil war documentary ‘Green Line’

August 1, 2025
KSAT expands strategic partnership with Amazon Web Services

KSAT expands strategic partnership with Amazon Web Services

August 1, 2025
E& reports 23.3% increase in consolidated revenue to $9.50bn in H1 2025

E& reports 23.3% increase in consolidated revenue to $9.50bn in H1 2025

August 1, 2025
BroadcastPro ME – July-August 2025

BroadcastPro ME – July-August 2025

August 1, 2025
Digigram Group acquires AI acoustic surveillance firm Wavely

Digigram Group acquires AI acoustic surveillance firm Wavely

August 1, 2025
ARRI launches major upgrade to ALEXA 35 camera system

ARRI launches major upgrade to ALEXA 35 camera system

July 31, 2025
Annemarie Jacir’s ‘Palestine 36’ to premiere as Gala Screening at TIFF 2025

Annemarie Jacir’s ‘Palestine 36’ to premiere as Gala Screening at TIFF 2025

July 31, 2025
Moments Lab to launch AI-powered Discovery Agent at IBC 2025

Moments Lab to launch AI-powered Discovery Agent at IBC 2025

July 31, 2025
Sidus Space closes $7.5m public offering

Sidus Space closes $7.5m public offering

July 31, 2025
BeIN acquires ‘Outlander’ prequel for MENA region

BeIN acquires ‘Outlander’ prequel for MENA region

July 31, 2025
  • Advertise
  • Subscribe
  • Magazine Archive
  • Directory
  • Contact
Saturday, August 2, 2025
  • Login
BroadcastPro ME
  • News
    • All
    • Analyst Reports
    • AV
    • Cinema Theatres
    • Esports
    • Film partnerships
    • International News
    • Mergers/Acquisitions
    • New appointments
    • OTT/Video Streaming
    • Podcasting
    • Production
    • Satellite/Comms
    • TV/Radio Deals
    CIFF 2024 to host specialised workshops to support filmmakers

    Cairo Intl Film Festival extends submission deadline for 46th edition

    Co-Production Salon returns to MIPCOM Cannes for second year

    Co-Production Salon returns to MIPCOM Cannes for second year

    Zawya Cinema to screen Lebanon civil war documentary ‘Green Line’

    Zawya Cinema to screen Lebanon civil war documentary ‘Green Line’

    KSAT expands strategic partnership with Amazon Web Services

    KSAT expands strategic partnership with Amazon Web Services

    E& reports 23.3% increase in consolidated revenue to $9.50bn in H1 2025

    E& reports 23.3% increase in consolidated revenue to $9.50bn in H1 2025

    Digigram Group acquires AI acoustic surveillance firm Wavely

    Digigram Group acquires AI acoustic surveillance firm Wavely

    Annemarie Jacir’s ‘Palestine 36’ to premiere as Gala Screening at TIFF 2025

    Annemarie Jacir’s ‘Palestine 36’ to premiere as Gala Screening at TIFF 2025

    Sidus Space closes $7.5m public offering

    Sidus Space closes $7.5m public offering

    BeIN acquires ‘Outlander’ prequel for MENA region

    BeIN acquires ‘Outlander’ prequel for MENA region

    IBC reveals finalists for 2024 Innovation Awards

    IBC reveals finalists for 2025 Innovation Awards

    Trending Tags

    • broadcast
    • MENA broadcast
    • ConnecTech2019
  • Tech Features
    • All
    • CASE STUDIES
    • New Media
    • REVIEWS
    • TV/Radio Deals
    • Updates from FOMEX
    • Virtual Production Series
    Breaking free from the hardware cycle: Cloud collaboration in post-production

    Breaking free from the hardware cycle: Cloud collaboration in post-production

    Playing to win

    Playing to win

    The expanding role of AI in broadcast

    The expanding role of AI in broadcast

    The power of podcasts and audio streaming in MENA

    The power of podcasts and audio streaming in MENA

    Tech strategies for an evolving modern MENA media ecosystem

    Tech strategies for an evolving modern MENA media ecosystem

    SMF and FOMEX bring top industry leaders together in Riyadh – Part II

    SMF and FOMEX bring top industry leaders together in Riyadh – Part IV

    SMF and FOMEX bring top industry leaders together in Riyadh – Part I

    SMF and FOMEX bring top industry leaders together in Riyadh – Part III

    SMF and FOMEX bring top industry leaders together in Riyadh – Part II

    SMF and FOMEX bring top industry leaders together in Riyadh – Part II

    SMF and FOMEX bring top industry leaders together in Riyadh – Part I

    SMF and FOMEX bring top industry leaders together in Riyadh – Part I

    Transforming the entertainment experience with tech

    Transforming the entertainment experience with tech

    Trending Tags

    • Videos
      FOR-A’s award-winning HVS-Q12: A quantum leap in switcher design

      FOR-A’s award-winning HVS-Q12: A quantum leap in switcher design

      Ignacio Gonzalez-Nuñez on Eutelsat’s new offering and market leadership

      Ignacio Gonzalez-Nuñez on Eutelsat’s new offering and market leadership

      Francesco Cataldo on iKO Media Group’s CABSAT showcase and broadcast trends

      Francesco Cataldo on iKO Media Group’s CABSAT showcase and broadcast trends

      Deepraj Sandhar on Ross Video’s Middle East growth and broadcast tech trends

      Deepraj Sandhar on Ross Video’s Middle East growth and broadcast tech trends

      Reema Omari

      Reema Omari on Universal Satcom’s growth and connectivity solutions

      Mustafa Afifi

      Mustafa Afifi of Rivada Space on Outernet’s impact in the Middle East

      Don

      ST Engineering iDirect CEO Don Claussen on Mideast ties and satellite strategy

      KSASummit

      Transforming Arabic Content: Studios, Producers and Regional Impact

      Bringing Real-Time Audience Insights to Linear Broadcast TV – A First and Exclusive

      Bringing Real-Time Audience Insights to Linear Broadcast TV – A First and Exclusive

    • Opinion
      Survival of the Smartest: Cloud Playout as a Strategic Weapon

      Survival of the Smartest: Cloud Playout as a Strategic Weapon

      Bridging the Latency Gap with Broadcast in a Streaming World

      Bridging the Latency Gap with Broadcast in a Streaming World

      YouTube in Ramadan: The silent giant

      YouTube in Ramadan: The silent giant

      Evision’s transformation proves that business acumen and passion drive success

      Sport’s Growing Grip on MENA Media

      MEASA’s media and communications innovations set new benchmarks beyond regional boundaries

      MEASA’s media and communications innovations set new benchmarks beyond regional boundaries

      Integrate ME 2023 brings its inaugural edition to successful conclusion

      Empowering the next generation of content creation and live broadcasting with AV PRO

      Decoding the Ramadan Drama Phenomenon: What Makes a Winner?

      Decoding the Ramadan Drama Phenomenon: What Makes a Winner?

      Reviving cultural identity through native storytelling in Abu Dhabi

      Reviving cultural identity through native storytelling in Abu Dhabi

      Why it’s game on for broadcasters of live sport

      Why it’s game on for broadcasters of live sport

      Evision’s transformation proves that business acumen and passion drive success

      Saudi Arabia emerges as the epicentre of Media & Entertainment in 2025

    • Interviews
      • All
      • Lounge
      Sand, sweat and high stakes

      Sand, sweat and high stakes

      All eyes on AIUIa

      All eyes on AIUIa

      Grass Valley scales up with software and IP workflows

      Grass Valley scales up with software and IP workflows

      Breaking barriers, building futures: The new face of IABM

      Breaking barriers, building futures: The new face of IABM

      New Leadership, Same Strategy, Sharpened Focus

      New Leadership, Same Strategy, Sharpened Focus

      Creating Captain Shedeed: A superhero with Arab roots

      Creating Captain Shedeed: A superhero with Arab roots

      UAE Pro League flips the field

      UAE Pro League flips the field

      Bringing the wild to the Middle East

      Bringing the wild to the Middle East

      Shades of success

      Shades of success

      Navigating the news wave

      Navigating the news wave

    • Products
    • Magazine Archive
      • BroadcastPro ME Magazine
      • PRO Directory
    • Events
      • News from Events
      • Upcoming Events
      DICM

      DICM

      IBC Show

      IBC 2025

      MPTS

      CABSAT2025

      CABSAT2025

      NAB Show

    No Result
    View All Result
    BroadcastPro ME
    • News
      • All
      • Analyst Reports
      • AV
      • Cinema Theatres
      • Esports
      • Film partnerships
      • International News
      • Mergers/Acquisitions
      • New appointments
      • OTT/Video Streaming
      • Podcasting
      • Production
      • Satellite/Comms
      • TV/Radio Deals
      CIFF 2024 to host specialised workshops to support filmmakers

      Cairo Intl Film Festival extends submission deadline for 46th edition

      Co-Production Salon returns to MIPCOM Cannes for second year

      Co-Production Salon returns to MIPCOM Cannes for second year

      Zawya Cinema to screen Lebanon civil war documentary ‘Green Line’

      Zawya Cinema to screen Lebanon civil war documentary ‘Green Line’

      KSAT expands strategic partnership with Amazon Web Services

      KSAT expands strategic partnership with Amazon Web Services

      E& reports 23.3% increase in consolidated revenue to $9.50bn in H1 2025

      E& reports 23.3% increase in consolidated revenue to $9.50bn in H1 2025

      Digigram Group acquires AI acoustic surveillance firm Wavely

      Digigram Group acquires AI acoustic surveillance firm Wavely

      Annemarie Jacir’s ‘Palestine 36’ to premiere as Gala Screening at TIFF 2025

      Annemarie Jacir’s ‘Palestine 36’ to premiere as Gala Screening at TIFF 2025

      Sidus Space closes $7.5m public offering

      Sidus Space closes $7.5m public offering

      BeIN acquires ‘Outlander’ prequel for MENA region

      BeIN acquires ‘Outlander’ prequel for MENA region

      IBC reveals finalists for 2024 Innovation Awards

      IBC reveals finalists for 2025 Innovation Awards

      Trending Tags

      • broadcast
      • MENA broadcast
      • ConnecTech2019
    • Tech Features
      • All
      • CASE STUDIES
      • New Media
      • REVIEWS
      • TV/Radio Deals
      • Updates from FOMEX
      • Virtual Production Series
      Breaking free from the hardware cycle: Cloud collaboration in post-production

      Breaking free from the hardware cycle: Cloud collaboration in post-production

      Playing to win

      Playing to win

      The expanding role of AI in broadcast

      The expanding role of AI in broadcast

      The power of podcasts and audio streaming in MENA

      The power of podcasts and audio streaming in MENA

      Tech strategies for an evolving modern MENA media ecosystem

      Tech strategies for an evolving modern MENA media ecosystem

      SMF and FOMEX bring top industry leaders together in Riyadh – Part II

      SMF and FOMEX bring top industry leaders together in Riyadh – Part IV

      SMF and FOMEX bring top industry leaders together in Riyadh – Part I

      SMF and FOMEX bring top industry leaders together in Riyadh – Part III

      SMF and FOMEX bring top industry leaders together in Riyadh – Part II

      SMF and FOMEX bring top industry leaders together in Riyadh – Part II

      SMF and FOMEX bring top industry leaders together in Riyadh – Part I

      SMF and FOMEX bring top industry leaders together in Riyadh – Part I

      Transforming the entertainment experience with tech

      Transforming the entertainment experience with tech

      Trending Tags

      • Videos
        FOR-A’s award-winning HVS-Q12: A quantum leap in switcher design

        FOR-A’s award-winning HVS-Q12: A quantum leap in switcher design

        Ignacio Gonzalez-Nuñez on Eutelsat’s new offering and market leadership

        Ignacio Gonzalez-Nuñez on Eutelsat’s new offering and market leadership

        Francesco Cataldo on iKO Media Group’s CABSAT showcase and broadcast trends

        Francesco Cataldo on iKO Media Group’s CABSAT showcase and broadcast trends

        Deepraj Sandhar on Ross Video’s Middle East growth and broadcast tech trends

        Deepraj Sandhar on Ross Video’s Middle East growth and broadcast tech trends

        Reema Omari

        Reema Omari on Universal Satcom’s growth and connectivity solutions

        Mustafa Afifi

        Mustafa Afifi of Rivada Space on Outernet’s impact in the Middle East

        Don

        ST Engineering iDirect CEO Don Claussen on Mideast ties and satellite strategy

        KSASummit

        Transforming Arabic Content: Studios, Producers and Regional Impact

        Bringing Real-Time Audience Insights to Linear Broadcast TV – A First and Exclusive

        Bringing Real-Time Audience Insights to Linear Broadcast TV – A First and Exclusive

      • Opinion
        Survival of the Smartest: Cloud Playout as a Strategic Weapon

        Survival of the Smartest: Cloud Playout as a Strategic Weapon

        Bridging the Latency Gap with Broadcast in a Streaming World

        Bridging the Latency Gap with Broadcast in a Streaming World

        YouTube in Ramadan: The silent giant

        YouTube in Ramadan: The silent giant

        Evision’s transformation proves that business acumen and passion drive success

        Sport’s Growing Grip on MENA Media

        MEASA’s media and communications innovations set new benchmarks beyond regional boundaries

        MEASA’s media and communications innovations set new benchmarks beyond regional boundaries

        Integrate ME 2023 brings its inaugural edition to successful conclusion

        Empowering the next generation of content creation and live broadcasting with AV PRO

        Decoding the Ramadan Drama Phenomenon: What Makes a Winner?

        Decoding the Ramadan Drama Phenomenon: What Makes a Winner?

        Reviving cultural identity through native storytelling in Abu Dhabi

        Reviving cultural identity through native storytelling in Abu Dhabi

        Why it’s game on for broadcasters of live sport

        Why it’s game on for broadcasters of live sport

        Evision’s transformation proves that business acumen and passion drive success

        Saudi Arabia emerges as the epicentre of Media & Entertainment in 2025

      • Interviews
        • All
        • Lounge
        Sand, sweat and high stakes

        Sand, sweat and high stakes

        All eyes on AIUIa

        All eyes on AIUIa

        Grass Valley scales up with software and IP workflows

        Grass Valley scales up with software and IP workflows

        Breaking barriers, building futures: The new face of IABM

        Breaking barriers, building futures: The new face of IABM

        New Leadership, Same Strategy, Sharpened Focus

        New Leadership, Same Strategy, Sharpened Focus

        Creating Captain Shedeed: A superhero with Arab roots

        Creating Captain Shedeed: A superhero with Arab roots

        UAE Pro League flips the field

        UAE Pro League flips the field

        Bringing the wild to the Middle East

        Bringing the wild to the Middle East

        Shades of success

        Shades of success

        Navigating the news wave

        Navigating the news wave

      • Products
      • Magazine Archive
        • BroadcastPro ME Magazine
        • PRO Directory
      • Events
        • News from Events
        • Upcoming Events
        DICM

        DICM

        IBC Show

        IBC 2025

        MPTS

        CABSAT2025

        CABSAT2025

        NAB Show

      No Result
      View All Result
      BroadcastPro ME
      No Result
      View All Result
      AMT Ad ibc Ad ImagineComms Ad
      Home Opinion

      Making cloud and on-premise storage work with hybrid solutions: Nick Pearce-Tomenius of Object Matrix

      Guest Columnist by Guest Columnist
      January 6, 2019
      in Opinion
      ShareTweetPostEmail

      With hybrid workflows that are able to apply the advantages of both cloud and on-premise platforms, media companies will be able to maximise the capability of storage, writes Nick Pearce-Tomenius is Sales and Marketing Director at Object Matrix. We are living in a content-driven world. The explosion of multiscreen and OTT platforms means the TV landscape […]

      Nick Pearce-Tomenius is Sales and Marketing Director at Object Matrix.

      With hybrid workflows that are able to apply the advantages of both cloud and on-premise platforms, media companies will be able to maximise the capability of storage, writes Nick Pearce-Tomenius is Sales and Marketing Director at Object Matrix.

      We are living in a content-driven world. The explosion of multiscreen and OTT platforms means the TV landscape has never looked so overwhelmed with content. We are witnessing a rapidly expanding waist belt of content creators, as well as delivery platforms, writes Nick Pearce-Tomenius is Sales and Marketing Director at Object Matrix.

      So – how are providers managing all this storage?

      A few years ago, cloud was the hot thing, and many providers threw all their content onto the proverbial cloud train, steaming ahead with a complete migration. There was very much a ‘the cloud is the future and nothing else’ attitude.

      Using cloud for storage was new  and exciting, but the rising costs of storing thousands of hours of content are starting to show. The wear and tear of only using the cloud for storage is revealing itself, along with the inefficiencies of the platform. Luckily, we are starting to see a much more balanced approach from companies, with new possibilities for media-focused storage emerging.

      So how exactly can media companies work to overcome the shortcomings of the cloud for storage without migrating back to on-premise?

      The solution is to work in harmony.

      Both cloud and traditional on-premise storage options have pros and cons. That is, of course, assuming that when we refer to on-premise, we mean a dedicated and intelligent object storage platform, not a backed-up legacy silo.

      As cloud is great for sharing with other cloud users, it is a good tool for worldwide sharing and is useful for having a geographically distributed back-up and for tapping into on-demand cloud-based software services. However, the cost and inefficiency of storing a large amount of data, as many media companies do, is a big drawback. No one wants to pay large amounts to store content that isn’t being used.

      On-premise is great at providing quick access, which can be crucial for certain scenarios. For example, the morning news makes reference to a short and obscure clip from decades ago. Fast access to that clip is required, without using tons of man hours. With quick and automated access, you can have it online or on screens within the hour, and generate revenue – exactly what every provider wants to do with its content.

      Additionally, on-premise has strong capabilities for integration into new and existing workflows. And yet, the platform lacks the capacity for global sharing and distribution. By introducing hybrid workflows that are able to capture the requirements of a business model and apply the pros of both cloud and on-premise to meet them, media companies can easily streamline workflows and maximise the capability of storage.

      How can harmony be achieved?

      The key to successfully manifesting hybrid workflows for storage is the integration layer. Organisations rely on the third-party orchestration layer to synchronise the content between private and public cloud platforms. Automated workflows and tight integrations ensure organisations benefit from the operational efficiencies and elastic scale of hybrid environments.

      A hybrid workflow with a media focus is specifically designed to overcome the challenges that media companies face. Hybrid workflows can be built around a company and tailored to provide the best possible service of storage for the customer, and demand for the hybrid workflow has grown. We are seeing a need for round-the-clock, round-the-world editing, as well as back-up off-premise to take advantage of on-demand services, but companies cannot simply use the cloud as a one-stop shop.

      Before media companies jump on the bandwagon (once again for some), it is crucial that they consider their business model. What exactly does your company require, and how can that be accomplished with both the cloud and on-premise platforms? Proper and tight integration can be accomplished – it just needs to be considered. When applied and integrated correctly, hybrid workflows have the opportunity to revolutionise media storage workflows, changing the way that content is managed.

      Nick Pearce-Tomenius is Sales and Marketing Director at Object Matrix.

      Tags: clouddata storageHybridNick Pearce-TomeniusObject Matrixopinion

      Related Posts

      Du renews partnership with Huawei

      Du renews partnership with Huawei

      July 11, 2025
      Deloitte and AWS strengthen ties to advance Middle East digital transformation

      Deloitte and AWS strengthen ties to advance Middle East digital transformation

      June 29, 2025
      Breaking free from the hardware cycle: Cloud collaboration in post-production

      Breaking free from the hardware cycle: Cloud collaboration in post-production

      June 26, 2025
      Angola Cables and Megaport to expand global digital connectivity

      Angola Cables and Megaport to expand global digital connectivity

      March 24, 2025
      Rotana Channels partners with Alibaba Cloud to advance Arabic automatic speech recognition

      Rotana Channels partners with Alibaba Cloud to advance Arabic automatic speech recognition

      March 4, 2025
      Staying Safe and Ensuring Continuity with Cloud Playout

      Staying Safe and Ensuring Continuity with Cloud Playout

      January 24, 2025

      Related News

      Du renews partnership with Huawei

      Du renews partnership with Huawei

      July 11, 2025
      Deloitte and AWS strengthen ties to advance Middle East digital transformation

      Deloitte and AWS strengthen ties to advance Middle East digital transformation

      June 29, 2025
      Breaking free from the hardware cycle: Cloud collaboration in post-production

      Breaking free from the hardware cycle: Cloud collaboration in post-production

      June 26, 2025
      Angola Cables and Megaport to expand global digital connectivity

      Angola Cables and Megaport to expand global digital connectivity

      March 24, 2025
      Rotana Channels partners with Alibaba Cloud to advance Arabic automatic speech recognition

      Rotana Channels partners with Alibaba Cloud to advance Arabic automatic speech recognition

      March 4, 2025
      Staying Safe and Ensuring Continuity with Cloud Playout

      Staying Safe and Ensuring Continuity with Cloud Playout

      January 24, 2025
      More Related News

      BroadcastPro ME

      • About
      • Advertise
      • Subscribe
      • Magazine Archive
      • Directory
      • Contact
      • Privacy

      Follow us on Social Media

      No Result
      View All Result
      • News
      • Tech Features
      • Videos
      • Opinion
      • Interviews
      • Products
      • Magazine Archive
        • BroadcastPro ME Magazine
        • PRO Directory
      • Events

      Welcome Back!

      Login to your account below

      Forgotten Password?

      Create New Account!

      Fill the forms bellow to register

      All fields are required. Log In

      Retrieve your password

      Please enter your username or email address to reset your password.

      Log In