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      Home Products

      Brainstorm to showcase hyper-realistic content creation solutions at IBC 2018

      Staff Reporter by Staff Reporter
      August 2, 2018
      in Products
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      Brainstorm will showcase a dedicated augmented reality pod to display the possibilities of applications using InfinitySet, that customers such as WrestleMania in the US and others are delivering to their audiences.

      The 3D graphics and virtual studio solutions provider, Brainstorm, will be exhibiting at IBC 2018 (stand 7C19), a theatre presentation based on photorealistic virtual sets, augmented reality and broadcast applications, where the synthetic images will be indistinguishable from the real ones.

      With the combination of the Brainstorm eStudio renderer and the Epic Games Unreal Engine within the new Combined Render Engine application, the recently launched version 3, the merging of Aston graphics material with InfinitySet adds yet another level of visually engaging content within the virtual studio environment, the release stated.

      InfinitySet 3 provides Augmented Reality features used by broadcasters to create shows using virtual sets and graphics. Technologies like TrackFree or TeleTransporter, 3D Presenter or VideoGate are helping customers to better engage audiences while significantly reducing costs, the release stated.

      Brainstorm will showcase a dedicated augmented reality pod to display the possibilities of such applications using InfinitySet, as customers such as WrestleMania in the US, TVN in Chile, RAI in Italy and many others are delivering daily to their audiences.

      Aston showcases advanced graphics creation tools and object properties, including advanced primitives, textures, materials, shaders and many more, and features a contextual interface.

      To complete the graphics range, Brainstorm will also showcase Neuron, Brainstorm’s pathway to broadcast graphics, traffic and branding management solution. Neuron is an integrated, MOS-compatible template-based system that allows for graphics integration not only in the newsroom, but also in most of the common broadcast workflows.

      In addition, Brainstorm will unveil new products and developments covering weather and sports applications.

      Commenting on the company’s participation, David Alexander, Brainstorm’s Commercial Director said: “At IBC Brainstorm will demonstrate, once again, how our range of products are increasingly in demand to satisfy broadcasters’ requirements for graphics, augmented reality and virtual studio applications. Based on our growing network of regional offices, we are also proud of the work performed by our extensive sales and support teams and by our expanding list of resellers around the world, which have been instrumental in achieving the significant growth in sales which we’ve experienced in the year to date.”

      Tags: BrainstormIBCIBC 2018

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