At IBC 2018, Canon will mark its 60th anniversary with a showcase of its 4K/UHD HDR innovation from glass to display and its comprehensive line-up of film and broadcast products and next-generation concepts, designed to futureproof broadcasters and filmmakers alike. Visitors to the stand will be taken through a chronology of products created […]
At IBC 2018, Canon will mark its 60th anniversary with a showcase of its 4K/UHD HDR innovation from glass to display and its comprehensive line-up of film and broadcast products and next-generation concepts, designed to futureproof broadcasters and filmmakers alike.
Visitors to the stand will be taken through a chronology of products created over six decades such as the first BCTV zoom lens using artificial Fluoride (J10x10B) created in 1974, the first lens with Internal Focus created in 1982 and the worlds first large format lens with 1000mm tele end focal range (CN20x50) launched in 2014, which to date, remains unbeaten.
New on the Canon stand will be its new medium, telephoto field box lens, the UJ66x9B, and three ENG/EFP broadcast lenses the CJ24ex7.5B, CJ18ex7.6B and CJ14ex4.3B. Launched under a completely new lens category called UHDgc, the models promise operability and compatibility at an affordable price point.
Canon will also be highlighting 4K HDR reference monitors the 12G-SDI capable DP-V2421 and DP-V1711 which are designed for versatile applications in 4K HDR production on set, in editorial, and in finishing. The reference displays form part of a range recently recognised by the Hollywood Professional Associations (HPA) Engineering Excellence Awards for Canon’s technical and crea-tive ingenuity.
Following its March launch, the new EOS C700 FF – a flagship primary production camera used by cinematographer Nancy Schreiber alongside director Nigel Dick in, ‘A Dishful of Dollars’ – will also feature on the stand this year. Expanding the high-end Cinema EOS line-up, the C700 FF features a newly developed, next generation Canon full frame 38.1 mm x 20.1mm CMOS sensor and can record up to 5.9K, delivering ultimate creative freedom and quality.
Speaking about Canons participation at IBC, Venkatasubramanian Hariharan, Business Unit Di-rector B2C at Canon Middle East, commented: As one of the biggest media, entertainment and technology shows in the world, IBC presents a great opportunity for us to showcase our broad range of new and existing technologies. Recognizing the importance of the global event for the industry as a whole, the team from the Middle East will be present along with our valued channel partners to provide them with insight into innovations being developed and introduce them to the game-changing imaging technology that will soon be available in the region.
Canon is committed to continuous innovation following in-depth market research, to meet the changing requirements of the media industry, today and in the future, added Venkatasubra-manian. Visitors to our stand at IBC will experience our world-renowned imaging tools, from glass to display, suited for all manner of broadcast and shooting purposes.