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Enensys debuts AdsEdge

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    Northrop invests $50m in Firefly Aerospace to advance Eclipse launch vehicle

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    Inter Medya licenses Turkish drama ‘Heartstrings’ to Romania

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      Red Sea International Film Festival opens film submissions for second edition

      Red Sea International Film Festival opens submissions for fifth edition

      Northrop invests $50m in Firefly Aerospace to advance Eclipse launch vehicle

      Northrop invests $50m in Firefly Aerospace to advance Eclipse launch vehicle

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      TikTok tops 2bn downloads globally

      SRMG partners with TikTok to empower content creators across KSA and MENA region

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      Ventum Tech and Disguise announce strategic GCC partnership

      Trending Tags

      • broadcast
      • MENA broadcast
      • ConnecTech2019
    • Tech Features
      • All
      • CASE STUDIES
      • New Media
      • REVIEWS
      • TV/Radio Deals
      • Updates from FOMEX
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      Playing to win

      Playing to win

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      The power of podcasts and audio streaming in MENA

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      SMF and FOMEX bring top industry leaders together in Riyadh – Part IV

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      SMF and FOMEX bring top industry leaders together in Riyadh – Part I

      SMF and FOMEX bring top industry leaders together in Riyadh – Part I

      Transforming the entertainment experience with tech

      Transforming the entertainment experience with tech

      Media leaders embrace digital transformation

      Media leaders embrace digital transformation

      Trending Tags

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        Ignacio Gonzalez-Nuñez on Eutelsat’s new offering and market leadership

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        Reema Omari

        Reema Omari on Universal Satcom’s growth and connectivity solutions

        Mustafa Afifi

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        Why it’s game on for broadcasters of live sport

        Why it’s game on for broadcasters of live sport

        Evision’s transformation proves that business acumen and passion drive success

        Saudi Arabia emerges as the epicentre of Media & Entertainment in 2025

        Film and Beyond: Leapfrogging into the global screen industry

        Film and Beyond: Leapfrogging into the global screen industry

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        • All
        • Lounge
        Breaking barriers, building futures: The new face of IABM

        Breaking barriers, building futures: The new face of IABM

        New Leadership, Same Strategy, Sharpened Focus

        New Leadership, Same Strategy, Sharpened Focus

        Creating Captain Shedeed: A superhero with Arab roots

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        From archive to asset

        From archive to asset

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      Enensys debuts AdsEdge

      Staff Reporter by Staff Reporter
      September 10, 2015
      in Products
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      Enensys Technologies will demonstrate its new AdsEdge solution at IBC 2015 for the first time. Specifically designed to address broadcasters’ growing need to more effectively monetise their content, the system offers an approach to local video content management in DTT networks. Despite the proliferation of new platforms and increasing fragmentation in the market, television remains […]

      EnensysinsertENENSYS_BIS Technologies will demonstrate its new AdsEdge solution at IBC 2015 for the first time. Specifically designed to address broadcasters’ growing need to more effectively monetise their content, the system offers an approach to local video content management in DTT networks.

      Despite the proliferation of new platforms and increasing fragmentation in the market, television remains the most effective means of engaging audiences, and DTT free-to-air continues to dominate the broadcast and content delivery landscape. AdsEdge is aimed at enabling broadcasters to maximise this opportunity. The system provides an elegant approach to generating additional revenue from existing output via the insertion of local content, such as adverts, news and weather forecasts, at the final stage of DTT delivery.

      Laurent Roul, Product Line Manager, Broadcast Networks Equipment at Enensys said: “Even with the growth of anytime, anywhere content access, the majority of audiences around the world still access their content via free-to-air DTT services. More effective monetisation of content is an issue that’s front and centre for every broadcaster; regardless of size, and local content insertion is a very effective way of achieving this. It enables broadcasters to generate valuable additional revenue from existing infrastructure, and with AdsEdge we have designed a solution that specifically allows local content (ads, news, weather forecasts, etc.) to be inserted at the last mile.”

      AdsEdge relies on SCTE 35 markers and enables locally targeted content to be inserted at the edge of the content delivery process – at the transmitter site – within a DTT Single Frequency Network (SFN) environment. The system’s deterministic approach allows it to handle the usual constraints of having the same content on the same frequency at the same time, vital with the predominance of SFN networks.

      In keeping with Enensys’ ethos for network agnostic technology, AdsEdge is compatible with any terrestrial network, including DVB-T, DVB-T2, ISDB-T and completes Enensys’ existing local content management solution for DTT environments. It is supported by Enensys’ HDc chassis platform, enabling maximum flexibility, scalability and cost-efficiency.

      Tags: adsenseenensysIBC2015

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