• Latest
  • Trending
  • All
  • News
  • TV/Radio Deals
  • Film partnerships
  • New appointments
  • Production
  • TV Channels
Ericsson enriches sports broadcasting with Piero

Ericsson enriches sports broadcasting with Piero

April 18, 2016
Yango Play enhances music experience with new features and regional releases

Yango Play enhances music experience with new features and regional releases

July 28, 2025
Ad 1
Salam and Syrian Ministry of Communications sign MoU

Salam and Syrian Ministry of Communications sign MoU

July 28, 2025
Manga Productions launches Saudi Dialects Dubbing Contest

Manga Productions launches Saudi Dialects Dubbing Contest

July 28, 2025
SES and Luxembourg Government to develop second satellite for GovSat

SES and Luxembourg Government to develop second satellite for GovSat

July 28, 2025
Changing channels: How MENA CEOs are adapting to disruption

OSN CEO Joe Kawkabani resigns after three years of leadership

July 28, 2025
MBC Group partners with Netflix to offer unified streaming experience in MENA

MBC Group partners with Netflix to offer unified streaming experience in MENA

July 28, 2025
Arianespace launches CO3D constellation and MicroCarb satellite

Arianespace launches CO3D constellation and MicroCarb satellite

July 28, 2025
Arab Podcast Programme showcases emerging regional talent in first week

Dubai Press Club wraps third week of Arab Podcast Programme

July 28, 2025
More than 12m movie tickets sold since cinema ban lifted in KSA: SPA

Saudi Film Commission announces third annual Film Criticism Conference

July 28, 2025
Kanal D International licenses Turkish drama ‘Three Sisters’ to Kazakhstan

Kanal D International licenses Turkish drama ‘Three Sisters’ to Kazakhstan

July 27, 2025
BCE to celebrate 25 years with major presence at IBC 2025

BCE to celebrate 25 years with major presence at IBC 2025

July 27, 2025
Senegal becomes 56th nation to join Artemis Accords

Senegal becomes 56th nation to join Artemis Accords

July 27, 2025
  • Advertise
  • Subscribe
  • Magazine Archive
  • Directory
  • Contact
Monday, July 28, 2025
  • Login
BroadcastPro ME
  • News
    • All
    • Analyst Reports
    • AV
    • Cinema Theatres
    • Esports
    • Film partnerships
    • International News
    • Mergers/Acquisitions
    • New appointments
    • OTT/Video Streaming
    • Podcasting
    • Production
    • Satellite/Comms
    • TV/Radio Deals
    Yango Play enhances music experience with new features and regional releases

    Yango Play enhances music experience with new features and regional releases

    Salam and Syrian Ministry of Communications sign MoU

    Salam and Syrian Ministry of Communications sign MoU

    Manga Productions launches Saudi Dialects Dubbing Contest

    Manga Productions launches Saudi Dialects Dubbing Contest

    SES and Luxembourg Government to develop second satellite for GovSat

    SES and Luxembourg Government to develop second satellite for GovSat

    Changing channels: How MENA CEOs are adapting to disruption

    OSN CEO Joe Kawkabani resigns after three years of leadership

    MBC Group partners with Netflix to offer unified streaming experience in MENA

    MBC Group partners with Netflix to offer unified streaming experience in MENA

    Arianespace launches CO3D constellation and MicroCarb satellite

    Arianespace launches CO3D constellation and MicroCarb satellite

    Arab Podcast Programme showcases emerging regional talent in first week

    Dubai Press Club wraps third week of Arab Podcast Programme

    More than 12m movie tickets sold since cinema ban lifted in KSA: SPA

    Saudi Film Commission announces third annual Film Criticism Conference

    Kanal D International licenses Turkish drama ‘Three Sisters’ to Kazakhstan

    Kanal D International licenses Turkish drama ‘Three Sisters’ to Kazakhstan

    Trending Tags

    • broadcast
    • MENA broadcast
    • ConnecTech2019
  • Tech Features
    • All
    • CASE STUDIES
    • New Media
    • REVIEWS
    • TV/Radio Deals
    • Updates from FOMEX
    • Virtual Production Series
    Breaking free from the hardware cycle: Cloud collaboration in post-production

    Breaking free from the hardware cycle: Cloud collaboration in post-production

    Playing to win

    Playing to win

    The expanding role of AI in broadcast

    The expanding role of AI in broadcast

    The power of podcasts and audio streaming in MENA

    The power of podcasts and audio streaming in MENA

    Tech strategies for an evolving modern MENA media ecosystem

    Tech strategies for an evolving modern MENA media ecosystem

    SMF and FOMEX bring top industry leaders together in Riyadh – Part II

    SMF and FOMEX bring top industry leaders together in Riyadh – Part IV

    SMF and FOMEX bring top industry leaders together in Riyadh – Part I

    SMF and FOMEX bring top industry leaders together in Riyadh – Part III

    SMF and FOMEX bring top industry leaders together in Riyadh – Part II

    SMF and FOMEX bring top industry leaders together in Riyadh – Part II

    SMF and FOMEX bring top industry leaders together in Riyadh – Part I

    SMF and FOMEX bring top industry leaders together in Riyadh – Part I

    Transforming the entertainment experience with tech

    Transforming the entertainment experience with tech

    Trending Tags

    • Videos
      FOR-A’s award-winning HVS-Q12: A quantum leap in switcher design

      FOR-A’s award-winning HVS-Q12: A quantum leap in switcher design

      Ignacio Gonzalez-Nuñez on Eutelsat’s new offering and market leadership

      Ignacio Gonzalez-Nuñez on Eutelsat’s new offering and market leadership

      Francesco Cataldo on iKO Media Group’s CABSAT showcase and broadcast trends

      Francesco Cataldo on iKO Media Group’s CABSAT showcase and broadcast trends

      Deepraj Sandhar on Ross Video’s Middle East growth and broadcast tech trends

      Deepraj Sandhar on Ross Video’s Middle East growth and broadcast tech trends

      Reema Omari

      Reema Omari on Universal Satcom’s growth and connectivity solutions

      Mustafa Afifi

      Mustafa Afifi of Rivada Space on Outernet’s impact in the Middle East

      Don

      ST Engineering iDirect CEO Don Claussen on Mideast ties and satellite strategy

      KSASummit

      Transforming Arabic Content: Studios, Producers and Regional Impact

      Bringing Real-Time Audience Insights to Linear Broadcast TV – A First and Exclusive

      Bringing Real-Time Audience Insights to Linear Broadcast TV – A First and Exclusive

    • Opinion
      Survival of the Smartest: Cloud Playout as a Strategic Weapon

      Survival of the Smartest: Cloud Playout as a Strategic Weapon

      Bridging the Latency Gap with Broadcast in a Streaming World

      Bridging the Latency Gap with Broadcast in a Streaming World

      YouTube in Ramadan: The silent giant

      YouTube in Ramadan: The silent giant

      Evision’s transformation proves that business acumen and passion drive success

      Sport’s Growing Grip on MENA Media

      MEASA’s media and communications innovations set new benchmarks beyond regional boundaries

      MEASA’s media and communications innovations set new benchmarks beyond regional boundaries

      Integrate ME 2023 brings its inaugural edition to successful conclusion

      Empowering the next generation of content creation and live broadcasting with AV PRO

      Decoding the Ramadan Drama Phenomenon: What Makes a Winner?

      Decoding the Ramadan Drama Phenomenon: What Makes a Winner?

      Reviving cultural identity through native storytelling in Abu Dhabi

      Reviving cultural identity through native storytelling in Abu Dhabi

      Why it’s game on for broadcasters of live sport

      Why it’s game on for broadcasters of live sport

      Evision’s transformation proves that business acumen and passion drive success

      Saudi Arabia emerges as the epicentre of Media & Entertainment in 2025

    • Interviews
      • All
      • Lounge
      Sand, sweat and high stakes

      Sand, sweat and high stakes

      All eyes on AIUIa

      All eyes on AIUIa

      Grass Valley scales up with software and IP workflows

      Grass Valley scales up with software and IP workflows

      Breaking barriers, building futures: The new face of IABM

      Breaking barriers, building futures: The new face of IABM

      New Leadership, Same Strategy, Sharpened Focus

      New Leadership, Same Strategy, Sharpened Focus

      Creating Captain Shedeed: A superhero with Arab roots

      Creating Captain Shedeed: A superhero with Arab roots

      UAE Pro League flips the field

      UAE Pro League flips the field

      Bringing the wild to the Middle East

      Bringing the wild to the Middle East

      Shades of success

      Shades of success

      Navigating the news wave

      Navigating the news wave

    • Products
    • Magazine Archive
      • BroadcastPro ME Magazine
      • PRO Directory
    • Events
      • News from Events
      • Upcoming Events
      DICM

      DICM

      IBC Show

      IBC 2025

      MPTS

      CABSAT2025

      CABSAT2025

      NAB Show

    No Result
    View All Result
    BroadcastPro ME
    • News
      • All
      • Analyst Reports
      • AV
      • Cinema Theatres
      • Esports
      • Film partnerships
      • International News
      • Mergers/Acquisitions
      • New appointments
      • OTT/Video Streaming
      • Podcasting
      • Production
      • Satellite/Comms
      • TV/Radio Deals
      Yango Play enhances music experience with new features and regional releases

      Yango Play enhances music experience with new features and regional releases

      Salam and Syrian Ministry of Communications sign MoU

      Salam and Syrian Ministry of Communications sign MoU

      Manga Productions launches Saudi Dialects Dubbing Contest

      Manga Productions launches Saudi Dialects Dubbing Contest

      SES and Luxembourg Government to develop second satellite for GovSat

      SES and Luxembourg Government to develop second satellite for GovSat

      Changing channels: How MENA CEOs are adapting to disruption

      OSN CEO Joe Kawkabani resigns after three years of leadership

      MBC Group partners with Netflix to offer unified streaming experience in MENA

      MBC Group partners with Netflix to offer unified streaming experience in MENA

      Arianespace launches CO3D constellation and MicroCarb satellite

      Arianespace launches CO3D constellation and MicroCarb satellite

      Arab Podcast Programme showcases emerging regional talent in first week

      Dubai Press Club wraps third week of Arab Podcast Programme

      More than 12m movie tickets sold since cinema ban lifted in KSA: SPA

      Saudi Film Commission announces third annual Film Criticism Conference

      Kanal D International licenses Turkish drama ‘Three Sisters’ to Kazakhstan

      Kanal D International licenses Turkish drama ‘Three Sisters’ to Kazakhstan

      Trending Tags

      • broadcast
      • MENA broadcast
      • ConnecTech2019
    • Tech Features
      • All
      • CASE STUDIES
      • New Media
      • REVIEWS
      • TV/Radio Deals
      • Updates from FOMEX
      • Virtual Production Series
      Breaking free from the hardware cycle: Cloud collaboration in post-production

      Breaking free from the hardware cycle: Cloud collaboration in post-production

      Playing to win

      Playing to win

      The expanding role of AI in broadcast

      The expanding role of AI in broadcast

      The power of podcasts and audio streaming in MENA

      The power of podcasts and audio streaming in MENA

      Tech strategies for an evolving modern MENA media ecosystem

      Tech strategies for an evolving modern MENA media ecosystem

      SMF and FOMEX bring top industry leaders together in Riyadh – Part II

      SMF and FOMEX bring top industry leaders together in Riyadh – Part IV

      SMF and FOMEX bring top industry leaders together in Riyadh – Part I

      SMF and FOMEX bring top industry leaders together in Riyadh – Part III

      SMF and FOMEX bring top industry leaders together in Riyadh – Part II

      SMF and FOMEX bring top industry leaders together in Riyadh – Part II

      SMF and FOMEX bring top industry leaders together in Riyadh – Part I

      SMF and FOMEX bring top industry leaders together in Riyadh – Part I

      Transforming the entertainment experience with tech

      Transforming the entertainment experience with tech

      Trending Tags

      • Videos
        FOR-A’s award-winning HVS-Q12: A quantum leap in switcher design

        FOR-A’s award-winning HVS-Q12: A quantum leap in switcher design

        Ignacio Gonzalez-Nuñez on Eutelsat’s new offering and market leadership

        Ignacio Gonzalez-Nuñez on Eutelsat’s new offering and market leadership

        Francesco Cataldo on iKO Media Group’s CABSAT showcase and broadcast trends

        Francesco Cataldo on iKO Media Group’s CABSAT showcase and broadcast trends

        Deepraj Sandhar on Ross Video’s Middle East growth and broadcast tech trends

        Deepraj Sandhar on Ross Video’s Middle East growth and broadcast tech trends

        Reema Omari

        Reema Omari on Universal Satcom’s growth and connectivity solutions

        Mustafa Afifi

        Mustafa Afifi of Rivada Space on Outernet’s impact in the Middle East

        Don

        ST Engineering iDirect CEO Don Claussen on Mideast ties and satellite strategy

        KSASummit

        Transforming Arabic Content: Studios, Producers and Regional Impact

        Bringing Real-Time Audience Insights to Linear Broadcast TV – A First and Exclusive

        Bringing Real-Time Audience Insights to Linear Broadcast TV – A First and Exclusive

      • Opinion
        Survival of the Smartest: Cloud Playout as a Strategic Weapon

        Survival of the Smartest: Cloud Playout as a Strategic Weapon

        Bridging the Latency Gap with Broadcast in a Streaming World

        Bridging the Latency Gap with Broadcast in a Streaming World

        YouTube in Ramadan: The silent giant

        YouTube in Ramadan: The silent giant

        Evision’s transformation proves that business acumen and passion drive success

        Sport’s Growing Grip on MENA Media

        MEASA’s media and communications innovations set new benchmarks beyond regional boundaries

        MEASA’s media and communications innovations set new benchmarks beyond regional boundaries

        Integrate ME 2023 brings its inaugural edition to successful conclusion

        Empowering the next generation of content creation and live broadcasting with AV PRO

        Decoding the Ramadan Drama Phenomenon: What Makes a Winner?

        Decoding the Ramadan Drama Phenomenon: What Makes a Winner?

        Reviving cultural identity through native storytelling in Abu Dhabi

        Reviving cultural identity through native storytelling in Abu Dhabi

        Why it’s game on for broadcasters of live sport

        Why it’s game on for broadcasters of live sport

        Evision’s transformation proves that business acumen and passion drive success

        Saudi Arabia emerges as the epicentre of Media & Entertainment in 2025

      • Interviews
        • All
        • Lounge
        Sand, sweat and high stakes

        Sand, sweat and high stakes

        All eyes on AIUIa

        All eyes on AIUIa

        Grass Valley scales up with software and IP workflows

        Grass Valley scales up with software and IP workflows

        Breaking barriers, building futures: The new face of IABM

        Breaking barriers, building futures: The new face of IABM

        New Leadership, Same Strategy, Sharpened Focus

        New Leadership, Same Strategy, Sharpened Focus

        Creating Captain Shedeed: A superhero with Arab roots

        Creating Captain Shedeed: A superhero with Arab roots

        UAE Pro League flips the field

        UAE Pro League flips the field

        Bringing the wild to the Middle East

        Bringing the wild to the Middle East

        Shades of success

        Shades of success

        Navigating the news wave

        Navigating the news wave

      • Products
      • Magazine Archive
        • BroadcastPro ME Magazine
        • PRO Directory
      • Events
        • News from Events
        • Upcoming Events
        DICM

        DICM

        IBC Show

        IBC 2025

        MPTS

        CABSAT2025

        CABSAT2025

        NAB Show

      No Result
      View All Result
      BroadcastPro ME
      No Result
      View All Result
      AMT Ad ibc Ad
      Home Products

      Ericsson enriches sports broadcasting with Piero

      Staff Reporter by Staff Reporter
      April 18, 2016
      in Products
      ShareTweetPostEmail

      Ericsson has announced the launch of Piero Augmented Reality, a software system that gives broadcasters the ability to enhance sports programming and create more immersive viewing experiences. Ericsson’s Piero Augmented Reality enables broadcasters to overlay 3D graphics in real-time during live studio productions and sports games. Sports analysis graphics can be produced instantly either by […]

      Ericsson VREricsson has announced the launch of Piero Augmented Reality, a software system that gives broadcasters the ability to enhance sports programming and create more immersive viewing experiences.

      Ericsson’s Piero Augmented Reality enables broadcasters to overlay 3D graphics in real-time during live studio productions and sports games. Sports analysis graphics can be produced instantly either by a system operator or by a presenter using a tablet device. The graphics are then projected onto the studio floor in 3D allowing broadcasters to illustrate the analysis sequence without cutting away from the studio environment. The software is currently being tested by the BBC for its iconic football highlights TV program, Match of the Day.

      The technology, which makes its global debut at NAB 2016 in Las Vegas, integrates easily with major studio tracking systems including Motion Analysis and nCam and popular sports information service Opta.

      Thorsten Sauer, Head of Broadcast and Media Services, Ericsson, says: “When sports programming was first broadcast on TV, data visualization was confined to basic statistics reporting, separated from the actual sports clips, and relied only on expert commentaries to make data understandable. Piero Augmented Reality allows broadcasters to go beyond rudimentary, pre-built 2D graphics and bring events to life through data-driven stories for even more compelling viewing and create deeper engagement through stunning artistry. With some major sporting events on the horizon in 2016, we’re confident that this industry-first technology will really elevate sports programming to an even bigger stage.”

      Piero Augmented Reality is a part of Ericsson’s Piero product suite. Piero is Ericsson’s real time sports graphics software specifically designed to enhance and analyse sports for broadcasters and TV service providers. Offering a user-friendly and reliable system, Piero is used by over 50 broadcasters around the world to deliver stunning, fast and accurate analysis graphics of sports programming and to enhance broadcast presentation of international sporting events such as the Olympic Games.

      Using image recognition and state-of-the-art graphic overlays, Ericsson’s Piero enhances sports video media with visually engaging and informative illustrative effects and statistics. The Piero platform enables a wide range of graphical effects to be added to video; from simple markers and counters to more sophisticated effects such as heat maps, formations and 3D flyarounds that can be used for live productions or highlight shows. Piero offers bespoke modules for a wide variety of sports, from football and tennis to hurling and handball.

       

      Tags: augmented realityEricssonNAB2016Piero

      Related Posts

      Ericsson establishes new regional headquarters in Riyadh

      Ericsson establishes new regional headquarters in Riyadh

      July 10, 2025
      Orange Maroc modernises its network with Ericsson

      Orange Maroc modernises its network with Ericsson

      June 11, 2025
      E& sets 5G-advanced milestone with record-breaking 600Mbps uplink

      E& sets 5G-advanced milestone with record-breaking 600Mbps uplink

      June 11, 2025
      Ericsson hosts Technology Day for Ooredoo Qatar

      Ericsson hosts Technology Day for Ooredoo Qatar

      March 22, 2025
      Ericsson, Qualcomm and Thales advance global 5G connectivity

      Ericsson, Qualcomm and Thales advance global 5G connectivity

      March 8, 2025
      Ericsson and Zain Bahrain expand network and renew managed services deal

      Ericsson and Zain Bahrain expand network and renew managed services deal

      March 6, 2025

      Related News

      E& sets 5G-advanced milestone with record-breaking 600Mbps uplink

      E& sets 5G-advanced milestone with record-breaking 600Mbps uplink

      June 11, 2025
      Snap Inc. expands AR investment in MENA

      Snap Inc. expands AR investment in MENA

      February 20, 2025
      UAE Pro League flips the field

      UAE Pro League flips the field

      February 11, 2025
      Snap announces major updates at sixth Snap Partner Summit

      Snap announces major updates at sixth Snap Partner Summit

      September 19, 2024
      Charting the course of entertainment for kids

      Charting the course of entertainment for kids

      August 7, 2024
      Reflections on two decades with CABSAT

      Reflections on two decades with CABSAT

      May 14, 2024
      More Related News

      BroadcastPro ME

      • About
      • Advertise
      • Subscribe
      • Magazine Archive
      • Directory
      • Contact
      • Privacy

      Follow us on Social Media

      No Result
      View All Result
      • News
      • Tech Features
      • Videos
      • Opinion
      • Interviews
      • Products
      • Magazine Archive
        • BroadcastPro ME Magazine
        • PRO Directory
      • Events

      Welcome Back!

      Login to your account below

      Forgotten Password?

      Create New Account!

      Fill the forms bellow to register

      All fields are required. Log In

      Retrieve your password

      Please enter your username or email address to reset your password.

      Log In