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      Globecast to explore its market approach across key sectors at IBC

      Staff Reporter by Staff Reporter
      November 8, 2021
      in Products
      Globecast to explore its market approach across key sectors at IBC
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      The company will focus on key market sectors including telcos, broadcasters, sports rights holders and other live event organisers.

      Globecast will highlight its market approach across key sectors, including OTT, remote production and media supply chains, at IBC2021.

      The company will discuss its work to create ecosystems in each sector and feature those efforts prominently on its stand.

      Globecast has significantly expanded its OTT solution portfolio over the past year with an end-to-end integrated service offering that optimises business and technical approaches. It has partnered with a range of technology suppliers, including Viaccess-Orca and MainStreaming for OTT solution development.

      It is concentrating on key market sectors: telcos, broadcasters, sports rights holders and other live event organisers. 

      Expanding upon its global media supply chain expertise, Globecast will highlight its best-in-class, cost-effective live 4K playout and significant updates to its sport-oriented Managed Cloud Network with the launch of version 2.0.

      The new 4K live channel cloud playout capabilities use a cloud service provider alongside Globecast’s Orchestrator in-house cloud MAM to enable customers to take full advantage of cloud OPEX models for live 4K playout.

      Globecast has also significantly enhanced its Managed Cloud Network (MCN) solution, tailored for sports broadcasters and rights holders, with the launch of version 2.0. Globecast MCN allows customers to add value to an event they bought the rights to by facilitating cost-effective, secure, cloud-based distribution of additional content. This means affiliates can air content specific to each affiliate without the additional cost of more fiber or satellite capacity. Version 2.0 now includes integration directly from the venue site to affiliates, removing any connectivity hurdles, providing a complete end-to-end solution. It also now includes support for the open-source and SRT (Secure Reliable Transport) protocol alongside existing Zixi protocol support.

      The company will also feature its remote production service offering developed in close cooperation with several customers this year. Globecast provides low-latency, high-capacity, premium reliable connectivity for remote productions from the site out to wherever the production is happening.

      Stand 1.A29

      Tags: broadcastersglobecastIBC2021live eventOTTremote productionsports rights holderstelcos

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