Through strategic collaborations with the Saudi Broadcasting Authority and Arabsat, Grass Valley aims to transform broadcast technology and enhance efficiency across the region.
Grass Valley has confirmed its participation in FOMEX 2025, the Future of Media Exhibition, set to take place at The Arena Riyadh from February 19 to February 21, 2025. The event will provide media professionals and industry leaders with an opportunity to explore Grass Valley’s latest innovations in broadcast and media production, reinforcing the company’s impact across the Middle East.
At the exhibition, Grass Valley will showcase its advanced solutions designed to enhance flexibility, efficiency, and scalability for broadcasters and media organisations. The company’s technology supports seamless live production, integrated workflow management and agile broadcast transmission, essential for driving operational excellence and elevating storytelling in the evolving media landscape.
Grass Valley’s presence in the region is further strengthened by key strategic partnerships with Saudi Broadcasting Technology and Arabsat.
Grass Valley has played a crucial role in modernising Studio A for Saudi One, the flagship channel of the Saudi Broadcasting Authority. This transformation supports Saudi Arabia’s Vision 2030 initiative, setting a new standard for high-quality media production.
Arabsat, a global satellite operator serving over 80 countries with more than 700 TV and radio channels, has selected Grass Valley’s AMPP SaaS platform to power a new three-tiered broadcast transmission service. Using the Playout X solution, Arabsat can now offer customers a more flexible and efficient way to broadcast high-quality signals while ensuring rapid deployment and enhanced operational agility.
Hany Bartella, VP of Sales for the Middle East, said: “The Middle East is a dynamic region undergoing significant evolution in media production. Our partnerships with key industry leaders such as the Saudi Broadcasting Authority and Arabsat underscore our commitment to delivering market-driven solutions that not only address today’s challenges but also pave the way for future growth and innovation.”
Stand SP13
