• Latest
  • Trending
  • All
  • News
  • TV/Radio Deals
  • Film partnerships
  • New appointments
  • Production
  • TV Channels
Irdeto introduces server-side ad insertion

Irdeto introduces server-side ad insertion

January 21, 2022
Nvidia DLSS 4 boosts ‘Dune: Awakening’ performance, adds path tracing to F1 25

Nvidia DLSS 4 boosts ‘Dune: Awakening’ performance, adds path tracing to F1 25

June 9, 2025
Ad 1 Ad 3
RFC – Jordan extends submission deadline for 20th Rawi Screenwriters Lab

RFC – Jordan extends submission deadline for 20th Rawi Screenwriters Lab

June 9, 2025
Mitsubishi-Electric-Cup

AOTO Powers the Region’s Top Football Events Across All 10 ASEAN Nations

June 9, 2025
SES appoints Elisabeth Pataki as Chief Financial Officer

SES appoints Elisabeth Pataki as Chief Financial Officer

June 9, 2025
Accedo to operate and enhance Turkish streaming platform Exxen

Accedo to operate and enhance Turkish streaming platform Exxen

June 9, 2025
Inter Medya expands global reach of ‘Valley of Hearts’

Inter Medya expands global reach of ‘Valley of Hearts’

June 9, 2025
Technology, media entities unite to build trust in online content

Canal+ and Netflix expand strategic partnership to sub-Saharan Africa

June 9, 2025
Impulse Space raises $300m in Series C

Impulse Space raises $300m in Series C

June 8, 2025
StarzPlay secures exclusive MENA rights to CIA thriller ‘Special Ops: Lioness’

StarzPlay secures exclusive MENA rights to CIA thriller ‘Special Ops: Lioness’

June 8, 2025
MassiveMusic Dubai appoints Julie Hanse as Director of Partnerships

MassiveMusic Dubai appoints Julie Hanse as Director of Partnerships

June 8, 2025
Multiply Group launches MMG

Multiply Group launches MMG

June 7, 2025
SES’s 7th and 8th O3b mPOWER satellites set to begin connectivity services

SES’s 7th and 8th O3b mPOWER satellites set to begin connectivity services

June 7, 2025
  • Advertise
  • Subscribe
  • Magazine Archive
  • Directory
  • Contact
Monday, June 9, 2025
  • Login
BroadcastPro ME
  • News
    • All
    • Analyst Reports
    • AV
    • Cinema Theatres
    • Esports
    • Film partnerships
    • International News
    • Mergers/Acquisitions
    • New appointments
    • OTT/Video Streaming
    • Podcasting
    • Production
    • Satellite/Comms
    • TV/Radio Deals
    Nvidia DLSS 4 boosts ‘Dune: Awakening’ performance, adds path tracing to F1 25

    Nvidia DLSS 4 boosts ‘Dune: Awakening’ performance, adds path tracing to F1 25

    RFC – Jordan extends submission deadline for 20th Rawi Screenwriters Lab

    RFC – Jordan extends submission deadline for 20th Rawi Screenwriters Lab

    Mitsubishi-Electric-Cup

    AOTO Powers the Region’s Top Football Events Across All 10 ASEAN Nations

    SES appoints Elisabeth Pataki as Chief Financial Officer

    SES appoints Elisabeth Pataki as Chief Financial Officer

    Accedo to operate and enhance Turkish streaming platform Exxen

    Accedo to operate and enhance Turkish streaming platform Exxen

    Inter Medya expands global reach of ‘Valley of Hearts’

    Inter Medya expands global reach of ‘Valley of Hearts’

    Technology, media entities unite to build trust in online content

    Canal+ and Netflix expand strategic partnership to sub-Saharan Africa

    Impulse Space raises $300m in Series C

    Impulse Space raises $300m in Series C

    StarzPlay secures exclusive MENA rights to CIA thriller ‘Special Ops: Lioness’

    StarzPlay secures exclusive MENA rights to CIA thriller ‘Special Ops: Lioness’

    MassiveMusic Dubai appoints Julie Hanse as Director of Partnerships

    MassiveMusic Dubai appoints Julie Hanse as Director of Partnerships

    Trending Tags

    • broadcast
    • MENA broadcast
    • ConnecTech2019
  • Tech Features
    • All
    • CASE STUDIES
    • New Media
    • REVIEWS
    • TV/Radio Deals
    • Updates from FOMEX
    • Virtual Production Series
    Playing to win

    Playing to win

    The expanding role of AI in broadcast

    The expanding role of AI in broadcast

    The power of podcasts and audio streaming in MENA

    The power of podcasts and audio streaming in MENA

    Tech strategies for an evolving modern MENA media ecosystem

    Tech strategies for an evolving modern MENA media ecosystem

    SMF and FOMEX bring top industry leaders together in Riyadh – Part II

    SMF and FOMEX bring top industry leaders together in Riyadh – Part IV

    SMF and FOMEX bring top industry leaders together in Riyadh – Part I

    SMF and FOMEX bring top industry leaders together in Riyadh – Part III

    SMF and FOMEX bring top industry leaders together in Riyadh – Part II

    SMF and FOMEX bring top industry leaders together in Riyadh – Part II

    SMF and FOMEX bring top industry leaders together in Riyadh – Part I

    SMF and FOMEX bring top industry leaders together in Riyadh – Part I

    Transforming the entertainment experience with tech

    Transforming the entertainment experience with tech

    Media leaders embrace digital transformation

    Media leaders embrace digital transformation

    Trending Tags

    • Videos
      FOR-A’s award-winning HVS-Q12: A quantum leap in switcher design

      FOR-A’s award-winning HVS-Q12: A quantum leap in switcher design

      Ignacio Gonzalez-Nuñez on Eutelsat’s new offering and market leadership

      Ignacio Gonzalez-Nuñez on Eutelsat’s new offering and market leadership

      Francesco Cataldo on iKO Media Group’s CABSAT showcase and broadcast trends

      Francesco Cataldo on iKO Media Group’s CABSAT showcase and broadcast trends

      Deepraj Sandhar on Ross Video’s Middle East growth and broadcast tech trends

      Deepraj Sandhar on Ross Video’s Middle East growth and broadcast tech trends

      Reema Omari

      Reema Omari on Universal Satcom’s growth and connectivity solutions

      Mustafa Afifi

      Mustafa Afifi of Rivada Space on Outernet’s impact in the Middle East

      Don

      ST Engineering iDirect CEO Don Claussen on Mideast ties and satellite strategy

      KSASummit

      Transforming Arabic Content: Studios, Producers and Regional Impact

      Bringing Real-Time Audience Insights to Linear Broadcast TV – A First and Exclusive

      Bringing Real-Time Audience Insights to Linear Broadcast TV – A First and Exclusive

    • Opinion
      Bridging the Latency Gap with Broadcast in a Streaming World

      Bridging the Latency Gap with Broadcast in a Streaming World

      YouTube in Ramadan: The silent giant

      YouTube in Ramadan: The silent giant

      Evision’s transformation proves that business acumen and passion drive success

      Sport’s Growing Grip on MENA Media

      MEASA’s media and communications innovations set new benchmarks beyond regional boundaries

      MEASA’s media and communications innovations set new benchmarks beyond regional boundaries

      Integrate ME 2023 brings its inaugural edition to successful conclusion

      Empowering the next generation of content creation and live broadcasting with AV PRO

      Decoding the Ramadan Drama Phenomenon: What Makes a Winner?

      Decoding the Ramadan Drama Phenomenon: What Makes a Winner?

      Reviving cultural identity through native storytelling in Abu Dhabi

      Reviving cultural identity through native storytelling in Abu Dhabi

      Why it’s game on for broadcasters of live sport

      Why it’s game on for broadcasters of live sport

      Evision’s transformation proves that business acumen and passion drive success

      Saudi Arabia emerges as the epicentre of Media & Entertainment in 2025

      Film and Beyond: Leapfrogging into the global screen industry

      Film and Beyond: Leapfrogging into the global screen industry

    • Interviews
      • All
      • Lounge
      Breaking barriers, building futures: The new face of IABM

      Breaking barriers, building futures: The new face of IABM

      New Leadership, Same Strategy, Sharpened Focus

      New Leadership, Same Strategy, Sharpened Focus

      Creating Captain Shedeed: A superhero with Arab roots

      Creating Captain Shedeed: A superhero with Arab roots

      UAE Pro League flips the field

      UAE Pro League flips the field

      Bringing the wild to the Middle East

      Bringing the wild to the Middle East

      Shades of success

      Shades of success

      Navigating the news wave

      Navigating the news wave

      From archive to asset

      From archive to asset

      Clarity in motion

      Clarity in motion

      Using AI to keep history real

      Using AI to keep history real

    • Products
    • Magazine Archive
      • BroadcastPro ME Magazine
      • PRO Directory
    • Events
      • News from Events
      • Upcoming Events
      DICM

      DICM

      IBC Show

      IBC 2025

      MPTS

      CABSAT2025

      CABSAT2025

      NAB Show

    No Result
    View All Result
    BroadcastPro ME
    • News
      • All
      • Analyst Reports
      • AV
      • Cinema Theatres
      • Esports
      • Film partnerships
      • International News
      • Mergers/Acquisitions
      • New appointments
      • OTT/Video Streaming
      • Podcasting
      • Production
      • Satellite/Comms
      • TV/Radio Deals
      Nvidia DLSS 4 boosts ‘Dune: Awakening’ performance, adds path tracing to F1 25

      Nvidia DLSS 4 boosts ‘Dune: Awakening’ performance, adds path tracing to F1 25

      RFC – Jordan extends submission deadline for 20th Rawi Screenwriters Lab

      RFC – Jordan extends submission deadline for 20th Rawi Screenwriters Lab

      Mitsubishi-Electric-Cup

      AOTO Powers the Region’s Top Football Events Across All 10 ASEAN Nations

      SES appoints Elisabeth Pataki as Chief Financial Officer

      SES appoints Elisabeth Pataki as Chief Financial Officer

      Accedo to operate and enhance Turkish streaming platform Exxen

      Accedo to operate and enhance Turkish streaming platform Exxen

      Inter Medya expands global reach of ‘Valley of Hearts’

      Inter Medya expands global reach of ‘Valley of Hearts’

      Technology, media entities unite to build trust in online content

      Canal+ and Netflix expand strategic partnership to sub-Saharan Africa

      Impulse Space raises $300m in Series C

      Impulse Space raises $300m in Series C

      StarzPlay secures exclusive MENA rights to CIA thriller ‘Special Ops: Lioness’

      StarzPlay secures exclusive MENA rights to CIA thriller ‘Special Ops: Lioness’

      MassiveMusic Dubai appoints Julie Hanse as Director of Partnerships

      MassiveMusic Dubai appoints Julie Hanse as Director of Partnerships

      Trending Tags

      • broadcast
      • MENA broadcast
      • ConnecTech2019
    • Tech Features
      • All
      • CASE STUDIES
      • New Media
      • REVIEWS
      • TV/Radio Deals
      • Updates from FOMEX
      • Virtual Production Series
      Playing to win

      Playing to win

      The expanding role of AI in broadcast

      The expanding role of AI in broadcast

      The power of podcasts and audio streaming in MENA

      The power of podcasts and audio streaming in MENA

      Tech strategies for an evolving modern MENA media ecosystem

      Tech strategies for an evolving modern MENA media ecosystem

      SMF and FOMEX bring top industry leaders together in Riyadh – Part II

      SMF and FOMEX bring top industry leaders together in Riyadh – Part IV

      SMF and FOMEX bring top industry leaders together in Riyadh – Part I

      SMF and FOMEX bring top industry leaders together in Riyadh – Part III

      SMF and FOMEX bring top industry leaders together in Riyadh – Part II

      SMF and FOMEX bring top industry leaders together in Riyadh – Part II

      SMF and FOMEX bring top industry leaders together in Riyadh – Part I

      SMF and FOMEX bring top industry leaders together in Riyadh – Part I

      Transforming the entertainment experience with tech

      Transforming the entertainment experience with tech

      Media leaders embrace digital transformation

      Media leaders embrace digital transformation

      Trending Tags

      • Videos
        FOR-A’s award-winning HVS-Q12: A quantum leap in switcher design

        FOR-A’s award-winning HVS-Q12: A quantum leap in switcher design

        Ignacio Gonzalez-Nuñez on Eutelsat’s new offering and market leadership

        Ignacio Gonzalez-Nuñez on Eutelsat’s new offering and market leadership

        Francesco Cataldo on iKO Media Group’s CABSAT showcase and broadcast trends

        Francesco Cataldo on iKO Media Group’s CABSAT showcase and broadcast trends

        Deepraj Sandhar on Ross Video’s Middle East growth and broadcast tech trends

        Deepraj Sandhar on Ross Video’s Middle East growth and broadcast tech trends

        Reema Omari

        Reema Omari on Universal Satcom’s growth and connectivity solutions

        Mustafa Afifi

        Mustafa Afifi of Rivada Space on Outernet’s impact in the Middle East

        Don

        ST Engineering iDirect CEO Don Claussen on Mideast ties and satellite strategy

        KSASummit

        Transforming Arabic Content: Studios, Producers and Regional Impact

        Bringing Real-Time Audience Insights to Linear Broadcast TV – A First and Exclusive

        Bringing Real-Time Audience Insights to Linear Broadcast TV – A First and Exclusive

      • Opinion
        Bridging the Latency Gap with Broadcast in a Streaming World

        Bridging the Latency Gap with Broadcast in a Streaming World

        YouTube in Ramadan: The silent giant

        YouTube in Ramadan: The silent giant

        Evision’s transformation proves that business acumen and passion drive success

        Sport’s Growing Grip on MENA Media

        MEASA’s media and communications innovations set new benchmarks beyond regional boundaries

        MEASA’s media and communications innovations set new benchmarks beyond regional boundaries

        Integrate ME 2023 brings its inaugural edition to successful conclusion

        Empowering the next generation of content creation and live broadcasting with AV PRO

        Decoding the Ramadan Drama Phenomenon: What Makes a Winner?

        Decoding the Ramadan Drama Phenomenon: What Makes a Winner?

        Reviving cultural identity through native storytelling in Abu Dhabi

        Reviving cultural identity through native storytelling in Abu Dhabi

        Why it’s game on for broadcasters of live sport

        Why it’s game on for broadcasters of live sport

        Evision’s transformation proves that business acumen and passion drive success

        Saudi Arabia emerges as the epicentre of Media & Entertainment in 2025

        Film and Beyond: Leapfrogging into the global screen industry

        Film and Beyond: Leapfrogging into the global screen industry

      • Interviews
        • All
        • Lounge
        Breaking barriers, building futures: The new face of IABM

        Breaking barriers, building futures: The new face of IABM

        New Leadership, Same Strategy, Sharpened Focus

        New Leadership, Same Strategy, Sharpened Focus

        Creating Captain Shedeed: A superhero with Arab roots

        Creating Captain Shedeed: A superhero with Arab roots

        UAE Pro League flips the field

        UAE Pro League flips the field

        Bringing the wild to the Middle East

        Bringing the wild to the Middle East

        Shades of success

        Shades of success

        Navigating the news wave

        Navigating the news wave

        From archive to asset

        From archive to asset

        Clarity in motion

        Clarity in motion

        Using AI to keep history real

        Using AI to keep history real

      • Products
      • Magazine Archive
        • BroadcastPro ME Magazine
        • PRO Directory
      • Events
        • News from Events
        • Upcoming Events
        DICM

        DICM

        IBC Show

        IBC 2025

        MPTS

        CABSAT2025

        CABSAT2025

        NAB Show

      No Result
      View All Result
      BroadcastPro ME
      No Result
      View All Result
      AMT Ad ibc Ad Rossvideo Ad
      Home Products

      Irdeto introduces server-side ad insertion

      Staff Reporter by Staff Reporter
      January 21, 2022
      in Products
      Irdeto introduces server-side ad insertion
      ShareTweetPostEmail

      The solution is available to OTT providers looking to commercialise their live streaming channels or expand beyond their current Client Side Ad Insertion solution.

      Irdeto has launched a new server-side ad insertion system, designed to deliver targeted and personalised ads during live events and on linear channels.

      The product claims to maximise addressable live ad inventory of OTT video while delivering a seamless viewing experience. It integrates with any existing ad server or existing CSAI solution, and has already been implemented by its first customer.

      Irdeto said that its SSAI creates an individualised media stream for segments of viewers to get personalised and targeted advertisements and achieves this by modifying the original streaming manifest for each viewer. Each ad decision is determined by information and profile such as location and viewing history, and ads are added into the content stream before reaching the viewer’s playback device for a seamless experience. When an ad profile is detected by Irdeto SSAI, the selected ad is then added into the content stream before it reaches the viewer’s playback device.

      Within Irdeto, SSAI is a tracking manager that monitors ads that are stitched into a stream. The tracking manager monitors aspects of the ad (e.g., impressions, errors and quartile completion) which will assist in identifying issues within the system and tracking campaigns through an integrated ad server.

      Shane McCarthy, COO of Video Entertainment at Irdeto, said: “For decades advertising has been the backbone of live television. As consumer viewing behaviours rapidly shift towards streaming video platforms, it is only natural for us to seek new innovative solutions to empower our customers. We’re proud to be rolling out this new solution to provide a TV-like ad viewing experience on a video streaming platform which helps streaming services overcome the current challenges of latency, device fragmentation, and ad blocking of other ad insertion technologies. With this new solution, we empower streaming platforms to explore new revenue streams by maximising the value of their premium OTT ad inventory. Ultimately, it’s about listening to our customers and delivering solutions that can empower them.”

      Tags: ad insertionCSAI solutionIrdetopersonalised ads

      Related Posts

      The OTT journey – Learning from the experts

      Irdeto and Anypoint Media expand partnership to boost OTT monetisation

      May 27, 2025
      Winners of BroadcastPro ME/SatellitePro ME Manufacturer Awards 2025 announced

      Winners of BroadcastPro ME/SatellitePro ME Manufacturer Awards 2025 announced

      May 16, 2025
      Piracy – Unravelling the maze

      Irdeto selects Evergent as key technology partner

      September 2, 2024
      Irdeto to showcase streaming aggregation platform at CABSAT

      Irdeto to showcase streaming aggregation platform at CABSAT

      May 16, 2024
      SoftAtHome provides Alexa voice control feature to Etisalat by e&

      Evergent signs partnership with Irdeto to empower OTT streaming providers

      September 17, 2023
      OSN implements anti-piracy security solutions by Irdeto

      OSN implements anti-piracy security solutions by Irdeto

      June 8, 2023

      Related News

      Irdeto and Anypoint Media expand partnership to boost OTT monetisation

      Irdeto and Anypoint Media expand partnership to boost OTT monetisation

      May 27, 2025
      Winners of BroadcastPro ME/SatellitePro ME Manufacturer Awards 2025 announced

      Winners of BroadcastPro ME/SatellitePro ME Manufacturer Awards 2025 announced

      May 16, 2025
      Irdeto selects Evergent as key technology partner

      Irdeto selects Evergent as key technology partner

      September 2, 2024
      Irdeto to showcase streaming aggregation platform at CABSAT

      Irdeto to showcase streaming aggregation platform at CABSAT

      May 16, 2024
      Evergent signs partnership with Irdeto to empower OTT streaming providers

      Evergent signs partnership with Irdeto to empower OTT streaming providers

      September 17, 2023
      OSN implements anti-piracy security solutions by Irdeto

      OSN implements anti-piracy security solutions by Irdeto

      June 8, 2023
      More Related News

      BroadcastPro ME

      • About
      • Advertise
      • Subscribe
      • Magazine Archive
      • Directory
      • Contact
      • Privacy

      Follow us on Social Media

      No Result
      View All Result
      • News
      • Tech Features
      • Videos
      • Opinion
      • Interviews
      • Products
      • Magazine Archive
        • BroadcastPro ME Magazine
        • PRO Directory
      • Events

      Welcome Back!

      Login to your account below

      Forgotten Password?

      Create New Account!

      Fill the forms bellow to register

      All fields are required. Log In

      Retrieve your password

      Please enter your username or email address to reset your password.

      Log In