Matrox Video, an asynchronous media framework built on a cloud-native architecture that enables Tier 1 live productions, has been demonstrated Origin at the 2023 NAB Show.
Matrox Video has announced Matrox Origin, the common development framework for the broadcast infrastructure of the future. Origin provides the foundation for tier 1 live production in the cloud.
Francesco Scartozzi, Vice President of Sales and Business Development for Broadcast and Media at Matrox Video, said: “Tier 1 live production presents unique challenges. It requires frame-accurate, deterministic, low-latency, redundant, and responsive interconnected systems at a large scale. So far, there have been no cloud solutions that satisfy those requirements without compromising quality, latency, reliability, and scalability. Unlike many solutions, Origin breaks the ‘lift and shift’ approach that keeps us from harnessing the benefits of the cloud and from realizing the full economic advantages of cloud migration.”
Matrox Origin is an asynchronous, vendor-agnostic media framework built on a cloud-native architecture that reconciles live production requirements with the capabilities of the cloud, operating IT infrastructure as it was intended to run — asynchronously. This disruptive, software-only framework can achieve highly scalable, responsive, low-latency, easy-to-control, and frame-accurate broadcast media facilities to support tier-1 live productions both on-premises and in the cloud.
Matrox Origin offers built-in redundancy that requires no user intervention, giving broadcasters reliable, fail-safe workflows for tier 1 live broadcasts without having to think about it. With the Origin platform, broadcasters can easily deploy their services and channels in the cloud.
Also, unlike end-to-end cloud production solutions that require people to purchase all major cloud production components from one vendor, Matrox Origin is truly vendor-agnostic. Broadcasters and integrators are free to choose best-of-breed components for every part of the chain without being locked into a particular manufacturer.
Broadcasters running live tier 1 production workflows on Origin can provision systems on the fly as needed for each job while still meeting live-broadcast requirements. This optimises costs, which is particularly appealing to financial executives who are plagued by expensive equipment that often sits idle (multiplied by 2 or more to account for redundancy). By using Origin as the base, broadcasters can operate, build, and develop scalable, best-of-breed solutions for both cloud and on-prem workflows based on whatever is best for the business. As they are ready, they can efficiently transfer all their on-prem work to the cloud.
Scartozzi added: “We believe the destination is the cloud, and each broadcaster’s journey will be different. As an industry, we need to invest and embrace technologies that allow them to use the cloud properly. That’s what Origin does. It’s built for the cloud, but it brings value all along the way, however fast the journey to the cloud will be.”
Origin offers HTTPS-based APIs for applications to provision, control, and execute media services. Developers can use built-in media services (such as NDI IO, CDI IO, SRT, media reader and writer, and video/audio mixer), or they can create their own custom media services that will inherit the benefits of the Origin infrastructure.
Scartozzi concluded: “As an OEM provider to the broadcast industry, Matrox has been at the table for a long time, and we’ve seen the need to move live productions out of equipment rooms and to the cloud without making any concessions and without being beholden to a single group of vendors. Because of our history as a vendor to the vendors, we’re truly neutral in the process. We’re empowering all manufacturers to build solutions that run on Origin so they can give these benefits to the broadcasters.”
Matrox Video demonstrates Origin at the 2023 NAB Show.
Stand N2121
