In addition to its newest products, NPAW is also exhibiting the 360-degree capabilities of its NPAW Suite of analytics apps.
These new products aim to broaden the scope of NPAW’s analytics solutions to encompass the entire video business ecosystem, with customisable analytics solutions catering to everyone from small and medium-sized businesses (SMBs) to large enterprises.
The new analytics solutions presented at NAB 2023 include Product Analytics, SMB Solutions, and Custom App.
The NPAW Suite completes the video business circle by giving business and marketing professionals visibility of everything happening in their platform. Product Analytics combines NPAW’s market-leading Video Analytics platform with new user journey and content analytics solutions to unlock all insights needed to boost business growth.
SMB Solutions is a dedicated new product that democratises advanced video analytics by making it accessible for everyone within the video industry, regardless of business size or data analytics skills. This new setup simplifies video analysis and adapts to the user’s needs as they become a data analytics expert and their business grows.
The NPAW Suite’s new custom app feature allows businesses to build their own video intelligence platform, customising branding, roles, and permissions to secure data, anonymise data among teams and business units, and much more.
The next evolution of NPAW’s continued efforts to connect all aspects of the video business, Product Analytics connects video analytics insights with user journey and content consumption information to provide marketers and business owners with a one-stop hub to track the performance of their video products. With this new solution, business departments can easily assess the impact of new releases and features on user activation and engagement, prevent churn, optimise the user experience, and much more.
Meanwhile, NPAW’s new SMB Solutions open the company’s deep analytics capabilities, until now reserved to large video businesses, to smaller video services. With a user-friendly interface, flexible setup, and fast, seamless integration, SMB Solutions makes real-time video insights accessible to everyone regardless of their level of analytics expertise. It adapts to the user’s needs, evolving in scope and complexity as they learn how to leverage video insights to boost their business.
Finally, the new Custom App feature expands the NPAW Suite’s customisation capabilities to allow customers to build custom-made apps and add them to their value proposition. Apps can be created from the ground up, specifying features, filters, and tools as well as roles and permissions and data privacy and security. Customers can then customise the traditional NPAW Suite interface to match their branding, giving the end-user the feeling that they are not leaving the customer’s ecosystem while accessing the application.
Ferran G. Vilaró, CEO of NPAW, said: “With these new solutions, NPAW continues to demonstrate our commitment to providing the most innovative, flexible, and comprehensive analytics tools to the video industry as a whole. We are excited to showcase these new products at the NAB Show 2023 and look forward to helping businesses of all sizes optimize their video operations and boost business growth.”
In addition to its newest products and features, NPAW is exhibiting the 360-degree capabilities of its NPAW Suite of analytics apps.
Attendees explore the possibilities offered by NPAW’s CDN Balancer, a smart multi-CDN monitoring and switching tool that optimises video content delivery based on Quality-of-Experience data.