Pixel Power emphasises graphics workflow at NAB

Pixel Power is concentrating on how uncompromised graphics quality can be implemented in file-based, metadata-driven workflows using software-defined technology. Broadcasters in today’s competitive climate need to attract and retain audiences through strong brand identities and compelling marketing, and this is just one of the ways in which Pixel Power’s automated content production delivers.

Pixel Factory is an automated content packaging solution from Pixel Power, which has their powerful Clarity Graphics software at its heart. Typical applications for Pixel Factory include the production of multiple versions of trailers and promos, based on standard templates, requiring minimal operator intervention. Pixel Factory supports any resolution – including 4k Ultra HD – and any codec and wrapper, so it is as powerful for online services as for linear channels.

Raycom Media in the USA is currently implementing Pixel Factory across its Fox affiliate stations, with the intention of boosting its promotional and marketing output while controlling costs. A major broadcaster in the Middle East found that using Pixel Factory to create promos and trailers for just four channels resulted in the saving of a full-time edit suite and operator, freeing the resources for more creative work.

Buzz is Pixel Power’s new platform for social media engagement, being seen for the first time in North America at NAB2015. Through a very simple user interface it filters, moderates and prepares social media comments for on-air display. Following a quick check from a producer, the comments are rendered in stunning quality in a Pixel Power LogoVision or Clarity graphics system, matching the graphics style of the programme, and are on air within seconds from being tweeted.