Xchange Media Cloud is an extension to the current Xchange deployment, and for new customers, the solution solves an immediate and pressing need to deploy remote video production workflows.
Xchange Media Cloud can be up and running within hours for remote workers who need to store, access, produce, and manage critical media assets from anywhere in the world. Targeted to video, sound, graphics, creative, and visual effects teams in broadcast news, enterprise video, and other media operations, Xchange Media Cloud looks to enable complete cloud production workflows from start to finish.
The solution is ideal for media organisations and content creators who are adapting to remote workflows as a result of the COVID-19 pandemic.
The cloud-based solution offers integration with Adobe Creative Cloud software applications including Premiere, After Effects, and Photoshop, with Xchange Media Cloud promising to allow teams to browse, search, edit, and organise content from any location.
When combined with the Primestream Workflow Server and ingest modules in the cloud, Xchange Media Cloud aims to provide the ability to record and monitor incoming live cloud streams including HLS, NDI, or RTSP. With real-time transcoding of the incoming feed to any house format such as XDCAM, AVC, H.264, ProRes, and HEVC, this capability allows broadcasters and production teams to work with cloud streams in the same way they currently work with SDI or baseband sources.
Commenting on the product launch, Claudio Lisman, President and CEO of Primestream, said: “These are challenging days for enterprise video departments, as more and more employees are mandated to work from home and find themselves disconnected from their usual media workflows. With Xchange Media Cloud, we’re bringing the robust functionality of our enterprise-grade Xchange MAM right to their remote workstations. By giving these remote collaborators easy access to content, projects, and the creative tools they’re used to, Xchange Media Cloud removes roadblocks and ensures continuity in the video production supply chain. And it’s fast and easy to get started — we can get teams up and running quickly.
“Primestream has helped customers tackle their most complex content creation challenges for more than 20 years, and our solutions offer unparalleled flexibility and proven reliability for end-to-end media workflows. We’re more committed to our customers than ever as the coronavirus continues to redefine ‘business as usual’ and safety becomes a prime concern for team members, companies, and communities. With Xchange Media Cloud, we’re ready to help ensure that content creators can continue to tell the great stories that entertain and inform the world.”