Qligent, a specialist in cloud-based, enterprise-level content monitoring and analysis, has developed a new As-Run feature exclusive to its Qligent Vision platform. As integrated within Vision, the new As-Run feature uses an imported as-run log to analyse whether vital secondary program events, like SCTE-35 ad insertion triggers and ratings watermarks, aired as planned, and also […]
Qligent, a specialist in cloud-based, enterprise-level content monitoring and analysis, has developed a new As-Run feature exclusive to its Qligent Vision platform. As integrated within Vision, the new As-Run feature uses an imported as-run log to analyse whether vital secondary program events, like SCTE-35 ad insertion triggers and ratings watermarks, aired as planned, and also improves the compliance verification process of loudness, EPG tables, and closed-captioning. The application then produces a consolidated as-run report as an overlay to the programme schedule in near-real-time.
Set to debut at the upcoming IBC 2018 taking place from Sept. 14-18, 2018 at the RAI Conference and Exhibition Centre at the Amsterdam RAI this new capability provides monitoring by exception to pinpoint precisely where, when and why secondary events failed to execute properly along any of a broadcasters downstream distribution channels. Qligent will demonstrate its new As-Run capabilities and the entire Vision platform at Stand 8.E47.
Commenting on the new solution, Ted Korte, COO, Qligent said: Until now, there hasnt been an easy way to determine if SCTE-35 ad insertion triggers occurred at the right moment in relation to the networks planned commercial break. If the playout of an ad triggers too soon or too late, it could clip the head or tail of a spot, resulting in the need for a make good, and a potential loss of revenue. And if closed captioning isnt present, or audio exceeds acceptable loudness levels, a station could incur fines for non-compliance. By calling attention to secondary event anomalies in relation to where in the programming, this new feature can save broadcasters money by reducing their exposure to fines and lost advertising revenues.
According to Korte, in addition to bottom-line savings, this new application helping broadcasters take smarter, swifter corrective action, meet their mandated responsibilities, and ensure a higher operational Quality of Service (QoS). This is due to how the As-Run feature time-accurately reconciles what actually aired with the programme schedule, providing all important details in an easy-to-comprehend format.
