R&S TH1, the latest software-defined transmitter, will be on display and showcase its support across a wide range of formats.
Rohde & Schwarz will be demonstrating how network operators and content providers can leverage 5G broadcast technology for new business opportunities at IBC 2023, which will run from September 15-18. Addressing the media production and playout industry Rohde & Schwarz will exhibit how their state-of-the-art media solutions provide speed, security, and scalability in an increasingly complex environment.
Speaking about the solutions, Manfred Reitmeier, Vice President of Broadcast and Amplifier Systems at Rohde & Schwarz, said: “Over the past years, we have proven that 5G Broadcast is ideal to transmit any kind of data to large audiences, complementing existing terrestrial and mobile network distribution. Various application scenarios have been validated in field tests using our equipment. Now it is time to enter the next phase, developing business cases and preparing network planning.”
Rohde & Schwarz will demonstrate the latest technology developments and provide answers on how network operators and content distributors can increase their reach and target new customer groups. Technology and value chain partners will join the R&S experts’ team on the booth and give insights into the future of 5G Broadcast.
R&S TH1, the latest software-defined transmitter, will be on display and showcase its agile support across a wide range of formats, including the rapidly emerging 5G Broadcast. Engineered with performance, sustainability, resilience and efficiency in mind, the R&S TH1 provides lower energy consumption and shapes a more sustainable future.
Thorsten Sauer, Vice President of Media Solutions at Rohde & Schwarz, added: “The media industry is confronted with significant challenges in audience behaviour and technological transformation. This is why our portfolio is focused on flexible solutions providing the highest degree of operational resilience and security.”
Rohde & Schwarz will exhibit their entire product line addressing these real business and technical challenges faced by the media industry. Being part of a large, privately-owned technology provider, and having its own network and cyber security unit, the broadcast and media division has stable and secure operation of its products engrained in the DNA.
“From our Gallium StreamMaster Playout solutions which power the most complex workflows of national broadcasters to the award-winning R&SSpycerNode2 media storage solution, leveraging HPC (High-Performance Computing) technology and VSA (Virtual Storage Access) – the most demanding and leading broadcasters and studios rely on the performance and reliability of our media solutions,” Thorsten Sauer concluded.
Stand 7.B21
