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      Sony redefines 4K at NAB

      Staff Reporter by Staff Reporter
      April 7, 2014
      in Products, NAB, Events
      ShareTweetPostEmail

      Sony’s NAB2014 exhibit features two zones. The “Product Zone” features cameras, camcorders, switchers, professional audio equipment and monitors. The “Solution Zone” illustrates a range of customer applications from shooting to production to archive. At its NAB booth, Sony will showcase variations of 4K systems that offer easier set-up, HD-to-4K migration, and HD shooting based on […]

      Sony’s NAB2014 exhibit features two zones. The “Product Zone” features cameras, camcorders, switchers, professional audio equipment and monitors. The “Solution Zone” illustrates a range of customer applications from shooting to production to archive.

      At its NAB booth, Sony will showcase variations of 4K systems that offer easier set-up, HD-to-4K migration, and HD shooting based on 4K technology.

      Sony’s F65-based 4K Live Camera System with the combination of the PWS-4400, 4K/HD live server offers high-frame ability to shoot and record 4K 120p slow-motion images.

      The new multi-port AV storage unit, model PWS-4400, is a 4K/HD live server system capable of supporting 4K/HD live production. It is XAVC ready and has four-channel 4K switchable inputs and outputs. It enables to 4K 120 fps recoding and HD 360 fps slow-motion image shot by the 4K live camera system.

      A prototype of an EFP style shoulder buildup kit planned to be available in autumn, 2014 will be showcased that makes the cameras optimised for single-person documentary and live production work.

      With collaborative support provided by Apple, the F55 and F5 choose employing ProRes codec to expand the cameras’ creative potentiality and workflow flexibility.

      As a new addition to the XDCAM line-up, Sony is introducing the 1/3-type Exmor 3CMOS camcorder PXW-X180. The PXW-X180 is equipped with the newly developed Sony G lens which boasts 26mm wide angle and 25 times zoom capability. The new variable ND filter system enables the wide range and linear ND control from 1/4ND to 1/128ND. The PXW-X180 has the XAVC Intra and XAVC Long-GOP recording capability as well as MPEG HD422, AVCHD and DV. As a workflow solution, a wireless LAN module is included to enable the use of Wi-Fi and Near Field Communication (NFC) functions for file transfer, monitoring and operate the camcorder by remote.

      A new firmware upgrade adds XAVC support to the PMW-400 and PMW-300 memory camcorders, Sony is also working to further streamline XDCAM workflows in concert with the accelerated move toward file-based and networked-based implementations.

      The US satellite and cable station owned by NBC Sports Group, “The Golf Channel” is also looking at Sony solutions. The station has already deployed a hybrid solution combining LTO (linear tape-open) tape storage with Optical Disc Archive. The station is planning a gradual migration to a full Optical Disc Archive system, to gain the benefits of superior long-term storage.

      Tags: Sony4KXDCAMnab2014

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