• Latest
  • Trending
  • All
  • News
  • TV/Radio Deals
  • Film partnerships
  • New appointments
  • Production
  • TV Channels
Step into the smart classroom

Step into the smart classroom

December 18, 2011
E& enterprise and Microsoft to drive AI adoption across industries

E& enterprise and Microsoft to drive AI adoption across industries

June 12, 2025
Ad 1 Ad 3
Sony Music Middle East partners with LuxuryKSA to champion Saudi music talent

Sony Music Middle East partners with LuxuryKSA to champion Saudi music talent

June 12, 2025
EU Commission approves SES acquisition of Intelsat without conditions

EU Commission approves SES acquisition of Intelsat without conditions

June 12, 2025
Esports World Cup Foundation and Amazon announce three-year partnership t

Esports World Cup Foundation and Amazon announce three-year partnership t

June 12, 2025
Quantum Space secures $40m Series A extension

Quantum Space secures $40m Series A extension

June 12, 2025
‘Sudan, Remember Us’ wins Audience Award at FCAT 2025

SAFAR Film Festival returns for 10th edition

June 12, 2025
Orange Middle East and Africa and risingSUD join forces

Orange Middle East and Africa and risingSUD join forces

June 12, 2025
Fuelling a new era in sports broadcasting

Fuelling a new era in sports broadcasting

June 12, 2025
Turkish drama ‘Yalan’ returns exclusively in MENA to Viu

Turkish drama ‘Yalan’ returns exclusively in MENA to Viu

June 12, 2025
Fujifilm opens new regional headquarters at Expo City Dubai

Fujifilm opens new regional headquarters at Expo City Dubai

June 12, 2025
Guntermann & Drunck and VuWall launch VisionVS

Guntermann & Drunck and VuWall launch VisionVS

June 11, 2025
Palo Alto Networks reports nearly 900% surge in generative AI usage

Palo Alto Networks reports nearly 900% surge in generative AI usage

June 11, 2025
  • Advertise
  • Subscribe
  • Magazine Archive
  • Directory
  • Contact
Friday, June 13, 2025
  • Login
BroadcastPro ME
  • News
    • All
    • Analyst Reports
    • AV
    • Cinema Theatres
    • Esports
    • Film partnerships
    • International News
    • Mergers/Acquisitions
    • New appointments
    • OTT/Video Streaming
    • Podcasting
    • Production
    • Satellite/Comms
    • TV/Radio Deals
    E& enterprise and Microsoft to drive AI adoption across industries

    E& enterprise and Microsoft to drive AI adoption across industries

    Sony Music Middle East partners with LuxuryKSA to champion Saudi music talent

    Sony Music Middle East partners with LuxuryKSA to champion Saudi music talent

    EU Commission approves SES acquisition of Intelsat without conditions

    EU Commission approves SES acquisition of Intelsat without conditions

    Esports World Cup Foundation and Amazon announce three-year partnership t

    Esports World Cup Foundation and Amazon announce three-year partnership t

    Quantum Space secures $40m Series A extension

    Quantum Space secures $40m Series A extension

    ‘Sudan, Remember Us’ wins Audience Award at FCAT 2025

    SAFAR Film Festival returns for 10th edition

    Orange Middle East and Africa and risingSUD join forces

    Orange Middle East and Africa and risingSUD join forces

    Turkish drama ‘Yalan’ returns exclusively in MENA to Viu

    Turkish drama ‘Yalan’ returns exclusively in MENA to Viu

    Fujifilm opens new regional headquarters at Expo City Dubai

    Fujifilm opens new regional headquarters at Expo City Dubai

    Palo Alto Networks reports nearly 900% surge in generative AI usage

    Palo Alto Networks reports nearly 900% surge in generative AI usage

    Trending Tags

    • broadcast
    • MENA broadcast
    • ConnecTech2019
  • Tech Features
    • All
    • CASE STUDIES
    • New Media
    • REVIEWS
    • TV/Radio Deals
    • Updates from FOMEX
    • Virtual Production Series
    Playing to win

    Playing to win

    The expanding role of AI in broadcast

    The expanding role of AI in broadcast

    The power of podcasts and audio streaming in MENA

    The power of podcasts and audio streaming in MENA

    Tech strategies for an evolving modern MENA media ecosystem

    Tech strategies for an evolving modern MENA media ecosystem

    SMF and FOMEX bring top industry leaders together in Riyadh – Part II

    SMF and FOMEX bring top industry leaders together in Riyadh – Part IV

    SMF and FOMEX bring top industry leaders together in Riyadh – Part I

    SMF and FOMEX bring top industry leaders together in Riyadh – Part III

    SMF and FOMEX bring top industry leaders together in Riyadh – Part II

    SMF and FOMEX bring top industry leaders together in Riyadh – Part II

    SMF and FOMEX bring top industry leaders together in Riyadh – Part I

    SMF and FOMEX bring top industry leaders together in Riyadh – Part I

    Transforming the entertainment experience with tech

    Transforming the entertainment experience with tech

    Media leaders embrace digital transformation

    Media leaders embrace digital transformation

    Trending Tags

    • Videos
      FOR-A’s award-winning HVS-Q12: A quantum leap in switcher design

      FOR-A’s award-winning HVS-Q12: A quantum leap in switcher design

      Ignacio Gonzalez-Nuñez on Eutelsat’s new offering and market leadership

      Ignacio Gonzalez-Nuñez on Eutelsat’s new offering and market leadership

      Francesco Cataldo on iKO Media Group’s CABSAT showcase and broadcast trends

      Francesco Cataldo on iKO Media Group’s CABSAT showcase and broadcast trends

      Deepraj Sandhar on Ross Video’s Middle East growth and broadcast tech trends

      Deepraj Sandhar on Ross Video’s Middle East growth and broadcast tech trends

      Reema Omari

      Reema Omari on Universal Satcom’s growth and connectivity solutions

      Mustafa Afifi

      Mustafa Afifi of Rivada Space on Outernet’s impact in the Middle East

      Don

      ST Engineering iDirect CEO Don Claussen on Mideast ties and satellite strategy

      KSASummit

      Transforming Arabic Content: Studios, Producers and Regional Impact

      Bringing Real-Time Audience Insights to Linear Broadcast TV – A First and Exclusive

      Bringing Real-Time Audience Insights to Linear Broadcast TV – A First and Exclusive

    • Opinion
      Bridging the Latency Gap with Broadcast in a Streaming World

      Bridging the Latency Gap with Broadcast in a Streaming World

      YouTube in Ramadan: The silent giant

      YouTube in Ramadan: The silent giant

      Evision’s transformation proves that business acumen and passion drive success

      Sport’s Growing Grip on MENA Media

      MEASA’s media and communications innovations set new benchmarks beyond regional boundaries

      MEASA’s media and communications innovations set new benchmarks beyond regional boundaries

      Integrate ME 2023 brings its inaugural edition to successful conclusion

      Empowering the next generation of content creation and live broadcasting with AV PRO

      Decoding the Ramadan Drama Phenomenon: What Makes a Winner?

      Decoding the Ramadan Drama Phenomenon: What Makes a Winner?

      Reviving cultural identity through native storytelling in Abu Dhabi

      Reviving cultural identity through native storytelling in Abu Dhabi

      Why it’s game on for broadcasters of live sport

      Why it’s game on for broadcasters of live sport

      Evision’s transformation proves that business acumen and passion drive success

      Saudi Arabia emerges as the epicentre of Media & Entertainment in 2025

      Film and Beyond: Leapfrogging into the global screen industry

      Film and Beyond: Leapfrogging into the global screen industry

    • Interviews
      • All
      • Lounge
      Breaking barriers, building futures: The new face of IABM

      Breaking barriers, building futures: The new face of IABM

      New Leadership, Same Strategy, Sharpened Focus

      New Leadership, Same Strategy, Sharpened Focus

      Creating Captain Shedeed: A superhero with Arab roots

      Creating Captain Shedeed: A superhero with Arab roots

      UAE Pro League flips the field

      UAE Pro League flips the field

      Bringing the wild to the Middle East

      Bringing the wild to the Middle East

      Shades of success

      Shades of success

      Navigating the news wave

      Navigating the news wave

      From archive to asset

      From archive to asset

      Clarity in motion

      Clarity in motion

      Using AI to keep history real

      Using AI to keep history real

    • Products
    • Magazine Archive
      • BroadcastPro ME Magazine
      • PRO Directory
    • Events
      • News from Events
      • Upcoming Events
      DICM

      DICM

      IBC Show

      IBC 2025

      MPTS

      CABSAT2025

      CABSAT2025

      NAB Show

    No Result
    View All Result
    BroadcastPro ME
    • News
      • All
      • Analyst Reports
      • AV
      • Cinema Theatres
      • Esports
      • Film partnerships
      • International News
      • Mergers/Acquisitions
      • New appointments
      • OTT/Video Streaming
      • Podcasting
      • Production
      • Satellite/Comms
      • TV/Radio Deals
      E& enterprise and Microsoft to drive AI adoption across industries

      E& enterprise and Microsoft to drive AI adoption across industries

      Sony Music Middle East partners with LuxuryKSA to champion Saudi music talent

      Sony Music Middle East partners with LuxuryKSA to champion Saudi music talent

      EU Commission approves SES acquisition of Intelsat without conditions

      EU Commission approves SES acquisition of Intelsat without conditions

      Esports World Cup Foundation and Amazon announce three-year partnership t

      Esports World Cup Foundation and Amazon announce three-year partnership t

      Quantum Space secures $40m Series A extension

      Quantum Space secures $40m Series A extension

      ‘Sudan, Remember Us’ wins Audience Award at FCAT 2025

      SAFAR Film Festival returns for 10th edition

      Orange Middle East and Africa and risingSUD join forces

      Orange Middle East and Africa and risingSUD join forces

      Turkish drama ‘Yalan’ returns exclusively in MENA to Viu

      Turkish drama ‘Yalan’ returns exclusively in MENA to Viu

      Fujifilm opens new regional headquarters at Expo City Dubai

      Fujifilm opens new regional headquarters at Expo City Dubai

      Palo Alto Networks reports nearly 900% surge in generative AI usage

      Palo Alto Networks reports nearly 900% surge in generative AI usage

      Trending Tags

      • broadcast
      • MENA broadcast
      • ConnecTech2019
    • Tech Features
      • All
      • CASE STUDIES
      • New Media
      • REVIEWS
      • TV/Radio Deals
      • Updates from FOMEX
      • Virtual Production Series
      Playing to win

      Playing to win

      The expanding role of AI in broadcast

      The expanding role of AI in broadcast

      The power of podcasts and audio streaming in MENA

      The power of podcasts and audio streaming in MENA

      Tech strategies for an evolving modern MENA media ecosystem

      Tech strategies for an evolving modern MENA media ecosystem

      SMF and FOMEX bring top industry leaders together in Riyadh – Part II

      SMF and FOMEX bring top industry leaders together in Riyadh – Part IV

      SMF and FOMEX bring top industry leaders together in Riyadh – Part I

      SMF and FOMEX bring top industry leaders together in Riyadh – Part III

      SMF and FOMEX bring top industry leaders together in Riyadh – Part II

      SMF and FOMEX bring top industry leaders together in Riyadh – Part II

      SMF and FOMEX bring top industry leaders together in Riyadh – Part I

      SMF and FOMEX bring top industry leaders together in Riyadh – Part I

      Transforming the entertainment experience with tech

      Transforming the entertainment experience with tech

      Media leaders embrace digital transformation

      Media leaders embrace digital transformation

      Trending Tags

      • Videos
        FOR-A’s award-winning HVS-Q12: A quantum leap in switcher design

        FOR-A’s award-winning HVS-Q12: A quantum leap in switcher design

        Ignacio Gonzalez-Nuñez on Eutelsat’s new offering and market leadership

        Ignacio Gonzalez-Nuñez on Eutelsat’s new offering and market leadership

        Francesco Cataldo on iKO Media Group’s CABSAT showcase and broadcast trends

        Francesco Cataldo on iKO Media Group’s CABSAT showcase and broadcast trends

        Deepraj Sandhar on Ross Video’s Middle East growth and broadcast tech trends

        Deepraj Sandhar on Ross Video’s Middle East growth and broadcast tech trends

        Reema Omari

        Reema Omari on Universal Satcom’s growth and connectivity solutions

        Mustafa Afifi

        Mustafa Afifi of Rivada Space on Outernet’s impact in the Middle East

        Don

        ST Engineering iDirect CEO Don Claussen on Mideast ties and satellite strategy

        KSASummit

        Transforming Arabic Content: Studios, Producers and Regional Impact

        Bringing Real-Time Audience Insights to Linear Broadcast TV – A First and Exclusive

        Bringing Real-Time Audience Insights to Linear Broadcast TV – A First and Exclusive

      • Opinion
        Bridging the Latency Gap with Broadcast in a Streaming World

        Bridging the Latency Gap with Broadcast in a Streaming World

        YouTube in Ramadan: The silent giant

        YouTube in Ramadan: The silent giant

        Evision’s transformation proves that business acumen and passion drive success

        Sport’s Growing Grip on MENA Media

        MEASA’s media and communications innovations set new benchmarks beyond regional boundaries

        MEASA’s media and communications innovations set new benchmarks beyond regional boundaries

        Integrate ME 2023 brings its inaugural edition to successful conclusion

        Empowering the next generation of content creation and live broadcasting with AV PRO

        Decoding the Ramadan Drama Phenomenon: What Makes a Winner?

        Decoding the Ramadan Drama Phenomenon: What Makes a Winner?

        Reviving cultural identity through native storytelling in Abu Dhabi

        Reviving cultural identity through native storytelling in Abu Dhabi

        Why it’s game on for broadcasters of live sport

        Why it’s game on for broadcasters of live sport

        Evision’s transformation proves that business acumen and passion drive success

        Saudi Arabia emerges as the epicentre of Media & Entertainment in 2025

        Film and Beyond: Leapfrogging into the global screen industry

        Film and Beyond: Leapfrogging into the global screen industry

      • Interviews
        • All
        • Lounge
        Breaking barriers, building futures: The new face of IABM

        Breaking barriers, building futures: The new face of IABM

        New Leadership, Same Strategy, Sharpened Focus

        New Leadership, Same Strategy, Sharpened Focus

        Creating Captain Shedeed: A superhero with Arab roots

        Creating Captain Shedeed: A superhero with Arab roots

        UAE Pro League flips the field

        UAE Pro League flips the field

        Bringing the wild to the Middle East

        Bringing the wild to the Middle East

        Shades of success

        Shades of success

        Navigating the news wave

        Navigating the news wave

        From archive to asset

        From archive to asset

        Clarity in motion

        Clarity in motion

        Using AI to keep history real

        Using AI to keep history real

      • Products
      • Magazine Archive
        • BroadcastPro ME Magazine
        • PRO Directory
      • Events
        • News from Events
        • Upcoming Events
        DICM

        DICM

        IBC Show

        IBC 2025

        MPTS

        CABSAT2025

        CABSAT2025

        NAB Show

      No Result
      View All Result
      BroadcastPro ME
      No Result
      View All Result
      AMT Ad ibc Ad Rossvideo Ad
      Home News AV

      Step into the smart classroom

      Staff Writer by Staff Writer
      December 18, 2011
      in AV, Events, Products
      ShareTweetPostEmail

      With the market already abuzz with out-of-the-box solutions for innovative education, the stakes have just been raised by Sony with the launch of ultra-short projectors such as the Sony VPL-SX535. You could argue that the initiative is a couple of years behind the market, and Carlos Falcao, marketing manager – displays B2B products & solutions […]

      Carlos Falcao, marketing manager

      With the market already abuzz with out-of-the-box solutions for innovative education, the stakes have just been raised by Sony with the launch of ultra-short projectors such as the Sony VPL-SX535.

      You could argue that the initiative is a couple of years behind the market, and Carlos Falcao, marketing manager – displays B2B products & solutions for Sony Professional Solutions MEA – concedes that in the realm of ultra-short throw projectors, Sony is entering a sector already occupied by a few manufacturers. Speaking to AVPro on the sidelines of Sony Technology Event for Professionals (step), in Dubai, Falcao said, “We have compared the specifications of our product with those available in the market and on all critical criteria, our product has emerged superior.”

      A short throw projector enables users to create large pictures in tight spaces, without the typical issues of shadows obstructing the image, or of the light shining on the presenter’s face. Among the make-or-break criteria for short throw projectors are the very short throw ratios – ie; the distance from projector to screen compared to the screen size. To better understand this ratio – a projector with a 1.5:1 throw ratio would have to be 7.5 feet away to project a 60-inch diagonal image. Short throw projectors like the Sony VPL-SX535, achieve a 0.34 – 0.36:1 throw ratio that essentially means they can project a 2.03M (80?) diagonal screen size image from only 0.46M (1.5 feet) away from the screen.

      On display at the event, the Sony VPL-SX535 ticked the boxes in terms of excellent contrast, consistent colour stability and high picture quality. Falcao drew my attention to another critical brand differentiator with such projectors – the lumens factor. “The Sony VPL-SX535 achieves an incredible level of brightness – 3000 lumens brightness with high, standard and low modes, depending on brightness levels in the room. Also, in addition, the model has a low brightness mode which reduces power consumption and extends the lamp lifetime to approximately 6,000 hours, which means lower operating costs across the board.”

      However, what Falcao believes is the USP of this product, other than a competitive price point, is the 3LCD BrightEra Technology that has been developed in-house by Sony in Japan.

      “Unlike other projector-related technologies available in the market, our in-house 3LCD technology allows us to get to the heart of the problem, if any, to solve the issue quickly, allowing for quick response time.”

      With a marketing calendar packed with participating in trade shows, demonstrations for end-users and interaction with integrators, the year 2012 promises to be busy for the Sony team and an interesting one for the AV industry in education as a whole.

      Product specifications:

      VPL-SW535

      • Ideal for middle-size classrooms for the education sector

      • 3000 lumens ultra short throw distance projector to minimise glare; with throw ratio of 0.27m

      • Up to 130″ screen projection with WXGA resolution

      • Longest lamp life and filter in its range – 6000 hours

      • Optical lens shift and zoom for easy adjustment

      • Eco-friendly with new lamp dimming function

      • 6000 hours of lamp life and synchronised filter maintenance

      VPL-SW125

      • Short throw distance to reduce glare, especially for education usage

      • 2500 WXGA resolution with throw ratio of 0.62m, and high contrast ratio of 3800:1

      • Up to 100″ screen projection

      • Better total cost of ownership (TCO) to price conscious end users

      • Eco-friendly with low power consumption

      • Automatic turn off after 10 minutes of no usage or input

      • Lamp life and filter change of 6000 hours

      • HDMI input

       

      Tags: AVPROfeaturedpostsony professionalultra short throw projectors

      Related Posts

      Sony Music Middle East partners with LuxuryKSA to champion Saudi music talent

      Sony Music Middle East partners with LuxuryKSA to champion Saudi music talent

      June 12, 2025
      Esports World Cup Foundation and Amazon announce three-year partnership t

      Esports World Cup Foundation and Amazon announce three-year partnership t

      June 12, 2025
      ‘Sudan, Remember Us’ wins Audience Award at FCAT 2025

      SAFAR Film Festival returns for 10th edition

      June 12, 2025
      Fuelling a new era in sports broadcasting

      Fuelling a new era in sports broadcasting

      June 12, 2025
      Turkish drama ‘Yalan’ returns exclusively in MENA to Viu

      Turkish drama ‘Yalan’ returns exclusively in MENA to Viu

      June 12, 2025
      Fujifilm opens new regional headquarters at Expo City Dubai

      Fujifilm opens new regional headquarters at Expo City Dubai

      June 12, 2025

      Related News

      TechnoPro brings coolux Media Systems to the Middle East

      TechnoPro brings coolux Media Systems to the Middle East

      October 30, 2012
      Midas Pro6 for Abu Dhabi Heritage Theatre

      Midas Pro6 for Abu Dhabi Heritage Theatre

      October 30, 2012
      Glow Productions invests in Shure

      Glow Productions invests in Shure

      July 9, 2012
      HK Audio Elements helps Dubai ladies stay fit

      HK Audio Elements helps Dubai ladies stay fit

      June 25, 2012
      Visual Unity opens in Nairobi, Kenya

      Visual Unity opens in Nairobi, Kenya

      April 24, 2012
      Neutrik appoints NMK as GCC distributor

      Neutrik appoints NMK as GCC distributor

      April 11, 2012
      More Related News

      BroadcastPro ME

      • About
      • Advertise
      • Subscribe
      • Magazine Archive
      • Directory
      • Contact
      • Privacy

      Follow us on Social Media

      No Result
      View All Result
      • News
      • Tech Features
      • Videos
      • Opinion
      • Interviews
      • Products
      • Magazine Archive
        • BroadcastPro ME Magazine
        • PRO Directory
      • Events

      Welcome Back!

      Login to your account below

      Forgotten Password?

      Create New Account!

      Fill the forms bellow to register

      All fields are required. Log In

      Retrieve your password

      Please enter your username or email address to reset your password.

      Log In