With the market already abuzz with out-of-the-box solutions for innovative education, the stakes have just been raised by Sony with the launch of ultra-short projectors such as the Sony VPL-SX535. You could argue that the initiative is a couple of years behind the market, and Carlos Falcao, marketing manager displays B2B products & solutions […]
With the market already abuzz with out-of-the-box solutions for innovative education, the stakes have just been raised by Sony with the launch of ultra-short projectors such as the Sony VPL-SX535.
You could argue that the initiative is a couple of years behind the market, and Carlos Falcao, marketing manager displays B2B products & solutions for Sony Professional Solutions MEA concedes that in the realm of ultra-short throw projectors, Sony is entering a sector already occupied by a few manufacturers. Speaking to AVPro on the sidelines of Sony Technology Event for Professionals (step), in Dubai, Falcao said, “We have compared the specifications of our product with those available in the market and on all critical criteria, our product has emerged superior.”
A short throw projector enables users to create large pictures in tight spaces, without the typical issues of shadows obstructing the image, or of the light shining on the presenters face. Among the make-or-break criteria for short throw projectors are the very short throw ratios ie; the distance from projector to screen compared to the screen size. To better understand this ratio a projector with a 1.5:1 throw ratio would have to be 7.5 feet away to project a 60-inch diagonal image. Short throw projectors like the Sony VPL-SX535, achieve a 0.34 0.36:1 throw ratio that essentially means they can project a 2.03M (80?) diagonal screen size image from only 0.46M (1.5 feet) away from the screen.
On display at the event, the Sony VPL-SX535 ticked the boxes in terms of excellent contrast, consistent colour stability and high picture quality. Falcao drew my attention to another critical brand differentiator with such projectors the lumens factor. “The Sony VPL-SX535 achieves an incredible level of brightness 3000 lumens brightness with high, standard and low modes, depending on brightness levels in the room. Also, in addition, the model has a low brightness mode which reduces power consumption and extends the lamp lifetime to approximately 6,000 hours, which means lower operating costs across the board.”
However, what Falcao believes is the USP of this product, other than a competitive price point, is the 3LCD BrightEra Technology that has been developed in-house by Sony in Japan.
“Unlike other projector-related technologies available in the market, our in-house 3LCD technology allows us to get to the heart of the problem, if any, to solve the issue quickly, allowing for quick response time.”
With a marketing calendar packed with participating in trade shows, demonstrations for end-users and interaction with integrators, the year 2012 promises to be busy for the Sony team and an interesting one for the AV industry in education as a whole.
Product specifications:
VPL-SW535
Ideal for middle-size classrooms for the education sector
3000 lumens ultra short throw distance projector to minimise glare; with throw ratio of 0.27m
Up to 130″ screen projection with WXGA resolution
Longest lamp life and filter in its range 6000 hours
Optical lens shift and zoom for easy adjustment
Eco-friendly with new lamp dimming function
6000 hours of lamp life and synchronised filter maintenance
VPL-SW125
Short throw distance to reduce glare, especially for education usage
2500 WXGA resolution with throw ratio of 0.62m, and high contrast ratio of 3800:1
Up to 100″ screen projection
Better total cost of ownership (TCO) to price conscious end users
Eco-friendly with low power consumption
Automatic turn off after 10 minutes of no usage or input
Lamp life and filter change of 6000 hours
HDMI input
