The Android TV enabled device provides content from linear TV and a host of OTT apps onto a television screen.
India’s content distribution platform Tata Sky has partnered with Accedo to develop the user interface for its Tata Sky Binge+ smart set-top box. The Android TV enabled device provides content from linear TV and a host of OTT apps onto a television screen.
Tata Sky Binge+ provides a unified interface to help customers discover content from Live TV channels and nine premium OTT apps such as Amazon Prime Video, Disney+ Hotstar Premium, ZEE5, Voot Select, Voot Kids, SunNxt, Hungama Play, Eros Now and ShemarooMe. Customers can also access 5000+ apps from the Google Play store.
Accedo leveraged its Google-certified Android TV Launcher solution alongside its Accedo One platform to develop and deliver a high-quality video experience for the growing base of Tata Sky, toggling through just one remote.
To further enhance the user experience, Accedo customised its standard Android TV Launcher application to include third-party integrations, bespoke UX/UI features, and DVB satellite channels.
Tata Sky Binge+ enables viewers to play any show, movie, music, game on their laptop, tablet or mobile phone and watch-it-directly on their TV with its in-built Chromecast.
It also includes Google Assistant that makes discovering content easy with voice search. It is compatible with all types of TVs including 4K, HD LED, LCD, or plasma technology as it supports HDMI output and can also be connected to older TV sets over audio and video cable.
Commenting on the partnership, Abhishek Sood, Regional Director – South Asia, Accedo, said: “We’ve seen the OTT Market become increasingly competitive in India, and the number of available video services is constantly growing. Managing multiple platforms can be cumbersome for consumers so we see a real value in offering viewers a single point of access to all third-party apps. Binge+ addresses this pain point and allows users to seamlessly access much of their OTT content in one place.”
Pallavi Puri, Chief Commercial and Content Officer, Tata Sky, added: “With Tata Sky Binge+, the objective was to enable our subscribers to access all of their Live TV, On-demand and OTT services in one place. Having worked extensively with Accedo in the past, we relied on its technical and practical knowledge to develop a great user experience for our dynamic Android TV-powered set-top box. Accedo’s professional services team worked diligently and delivered the bespoke features required for the platform.”
