The platform promises to enable operators to cutdown the time consumers spend looking for content, reduce churn and improve key business metrics.
Vionlabs has announced that its AI-powered Content Discovery Platform will make its public debut at IBC2019.
The platform promises to enable operators to cutdown the time consumers spend looking for content, reduce churn and improve key business metrics. It also enables operators to make the most of their video catalogs, by unearthing otherwise undiscovered links between viewers and content, and to simplify UX, making grid-like interfaces a back-up rather than the primary discovery mechanism.
Commenting on the product, Marcus Bergström, CEO, Vionlabs said: “Viewers are spending 25% or more of screen-time looking for something to watch. Solving this issue is our major focus at Vionlabs and early customer engagement has shown that our AI-powered content analysis approach delivers game-changing results.”
“Our solution is based on deep thinking from our engineers and their key realization that we could train AI engines to learn what variables should be measured in the video and audio and combine this with viewers’ watch history to significantly out-perform existing content discovery solutions. Our platform is now providing live content discovery that improves critical operator metrics such as VOD buy-rates and customer engagement and we’re excited to make our public debut at IBC2019,” Bergström added.
At deployment, Vionlabs measures everything in the videos in an operator’s catalog and trains its AI engines to work out what matters in each asset. The platform uses AI and deep learning and combines this video analysis with a viewer’s detailed watch history to provide industry leading content discovery services to operators through a cloud-based SaaS model. The platform is designed for linear TV, catch-up, streaming and all flavours of VoD.
Giles Wilson, CTO, Vionlabs added: “During the year we have productized our technology and deployed our content discovery platform for operators that are now enjoying a significant uplift in VOD buy-rates and engagement.
“By serving up the right content at the right time, our content discovery platform maximizes the time viewers spend watching the content they love and minimizes the time they spend searching for it. Leading to happier viewers that spend more time and money on a video platform.”
