Over the past 25 years, the journey has been defined by collaborations with top broadcasters, a dynamic most clearly seen in the MENA region.
In 2000, Pebble was founded with a clear purpose: to build the most dependable and capable automation solutions for broadcasters. Twenty-five years later, that vision remains firmly in place, refined, evolved and shaped by the transformation of media technology, audience expectations, and the increasing complexity of broadcast operations across the globe.
From the early days of robotic tape libraries and fiddly D-connectors to the software-defined, multi-channel, cloud-ready systems of today, playout has undergone a revolution. Pebble has lived that journey, not just witnessing the changes but driving them quietly, consistently, and with a singular focus on automation excellence.
Evolution with Purpose
At the turn of the millennium, automation systems were fundamentally about machine control: getting the right tape in the right VTR at the right time. Today, they manage hundreds of channels simultaneously, deliver content to multiple platforms, adapt dynamically to localisation requirements, and handle complex graphics, metadata and audio workflows.
Pebble’s strength has always been in anticipating change. We understood early that broadcasters needed not only scalable systems, but ones that are agile, secure, and able to support hybrid deployment models. That foresight is embedded in our flagship technologies: Pebble Automation, Integrated Channel, and Pebble Remote, which now underpin some of the most sophisticated playout environments in the world.
Trusted Across the MENA Region
Our journey over the last quarter-century has been shaped by partnerships with leading broadcasters, and nowhere is that more evident than in the MENA region. Pebble systems power a diverse set of operations, from high-profile public broadcasters to innovative media hubs pushing technical boundaries.
In Saudi Arabia, for example, Asharq Media will shortly start deploying a 3+3+3 SMPTE ST 2110 channel configuration using Pebble’s Integrated Channel and Automation platforms, enabling seamless redundancy for critical news delivery replicating their 3+3+3 2110 setup in the UAE that went on air five years ago and was one of the first 2110 NMOS-driven playout setups in the world. Also, in KSA, Intigral’s 8+8 channel expansion for Saudi Telecom brings together playout, ingest, and content management in one unified Pebble environment, simplifying workflows and futureproofing operations.
In Jordan, Al Mamlaka TV leverages Pebble’s technology for a tightly synchronised disaster recovery system, while Tanzania’s Azam Media has scaled up to 12 fully redundant channels, supporting their rapid growth.
These projects reflect the diversity and demands of today’s broadcast landscape. They also speak to why broadcasters in over 70 countries place their trust in Pebble.
Technology that Adapts
Modern computing can do almost anything. But not every solution is fit for the unique challenges of live broadcasting, especially in a world where viewers expect flawless delivery across multiple screens and platforms.
That’s why our systems are built with resilience, agility, and security at their core. Pebble Automation delivers five-nines uptime as standard. Integrated Channel allows customers to deploy playout wherever it makes most sense: on-premises, in the cloud, or both. And Pebble Remote provides secure, web-based control and monitoring, supporting remote operations that became vital during the pandemic and remain essential today.
We don’t dictate how broadcasters work. Instead, we provide tools that adapt to evolving workflows, that simplify operations, and that make it easy to do the right thing, even under pressure.
Looking Forward
Broadcasting has never stood still. As streaming platforms move into live and sports content, they are discovering just how hard live playout really is. Meanwhile, traditional broadcasters face their own pressures: rising costs, fragmented audiences, and the urgent need to modernise operations without disrupting on-air output.
Pebble is focused on helping them meet those challenges without compromise. Our approach combines proven technology with an openness to new ideas and continuous investment in our solutions.
The question broadcasters face today is not just about technology. It’s about viability. How do they deliver high-quality content, with all the customisation and flexibility today’s audiences demand, in a way that is sustainable, both financially and operationally?
Pebble’s answer is clear. With 25 years of experience, we’ve developed tools that deliver feature-rich playout, unmatched reliability, and trusted service. And as our customers in MENA and around the world have shown, the future belongs to those who choose solutions built to adapt.
