Netflix joins UK ratings agency BARB
From November 1, BARB will report Netflix viewing every day at both a service and a programme level to its clients.
- Latest
- Trending
From November 1, BARB will report Netflix viewing every day at both a service and a programme level to its clients.
Vijaya Cherian, Editorial Director, BroadcastPro ME.Content rating is a tricky subject and most of us may have varying opinions on whom ratings should rest with. Should ...
Sarah Messer, Director of Media, Nielsen Middle East North Africa and Pakistan.Data measurement and analytics company, Nielsen, has revealed that radio listening increased for some nationalities ...
Nielsen has launched Digital Ad Ratings (DAR) in the United Arab Emirates (UAE), expanding the solutions global footprint to provide a view of campaign audiences across digital platforms. Since its ...
According to global measurement and data analytics company, Nielsen, 95% of the total UAE population aged 10 and above tuned into radio every week in first-quarter 2018, which is a ...
Robert Lakos, Founder of Deleel TVA $7 set-top box has enough logging and reporting capabilities via 3G modem or QR code to offer insights into the ...
The MENA TV advertising industry has just come through a very tough year. It's tempting to think things can't get much worse, but if we look at global trends, traditional ...
