Shahid powers MBC’s revenue surge to SAR2.9bn for 9M 2024
Net profitability across the Group’s three business segments showed solid improvement in 9M 2024, led by Shahid’s performance which delivered a YoY increase of 35.9% in revenue.
Net profitability across the Group’s three business segments showed solid improvement in 9M 2024, led by Shahid’s performance which delivered a YoY increase of 35.9% in revenue.
The company attributed the ad revenue growth to a 47% increase in the average price per ad.
Despite the broadcast segment being down, HD penetration has continued to increase, standing at 1,767 channels versus 1,605 a year earlier (+10%), implying a penetration rate of 26.7% up from ...