• Latest
  • Trending
  • All
  • News
  • TV/Radio Deals
  • Film partnerships
  • New appointments
  • Production
  • TV Channels
2018 is the year of machine learning: Glodina Lostanlen of Imagine Communications

2018 is the year of machine learning: Glodina Lostanlen of Imagine Communications

May 10, 2018
Neo Space Group finalises UP42 acquisition from Airbus Defence and Space

Neo Space Group finalises UP42 acquisition from Airbus Defence and Space

July 10, 2025
Ad 1
Lionsgate appoints Adam Fogelson as Vice Chair of Motion Picture Group

Semafor names Matthew Martin Saudi bureau chief and SWF editor

July 10, 2025
AfTIAS 2.0 drives ICT-led economic transformation in Algeria

AfTIAS 2.0 drives ICT-led economic transformation in Algeria

July 10, 2025
The Match Factory announces global deals for Palestinian film ‘All That’s Left of You’

The Match Factory announces global deals for Palestinian film ‘All That’s Left of You’

July 10, 2025
Dubai’s Malayalam radio station Hit 96.7 FM celebrates 21 years

Dubai’s Malayalam radio station Hit 96.7 FM celebrates 21 years

July 10, 2025
SES introduces new platform for live sports distribution

Dentsu launches sports analytics arm in MENA

July 9, 2025
Lockheed Martin welcomes 44 interns to tech internship in Abu Dhabi

Lockheed Martin welcomes 44 interns to tech internship in Abu Dhabi

July 9, 2025
Nokia, CST and partners launch 4.0 GHz neutral host network in KSA

Nokia, CST and partners launch 4.0 GHz neutral host network in KSA

July 9, 2025
Cinema Akil brings back ‘Summer of Classics’ season

Cinema Akil brings back ‘Summer of Classics’ season

July 9, 2025
Etisalat collaborates with Moonbug Entertainment

Moonbug releases report on what families truly expect from media and marketing

July 9, 2025
AFID awards celebrate Arab talent and storytelling

AFID awards celebrate Arab talent and storytelling

July 9, 2025
Spacetoon teams up with ALJ Sisters for animated series ‘Happiness Spreaders’

Spacetoon teams up with ALJ Sisters for animated series ‘Happiness Spreaders’

July 9, 2025
  • Advertise
  • Subscribe
  • Magazine Archive
  • Directory
  • Contact
Thursday, July 10, 2025
  • Login
BroadcastPro ME
  • News
    • All
    • Analyst Reports
    • AV
    • Cinema Theatres
    • Esports
    • Film partnerships
    • International News
    • Mergers/Acquisitions
    • New appointments
    • OTT/Video Streaming
    • Podcasting
    • Production
    • Satellite/Comms
    • TV/Radio Deals
    Neo Space Group finalises UP42 acquisition from Airbus Defence and Space

    Neo Space Group finalises UP42 acquisition from Airbus Defence and Space

    Lionsgate appoints Adam Fogelson as Vice Chair of Motion Picture Group

    Semafor names Matthew Martin Saudi bureau chief and SWF editor

    AfTIAS 2.0 drives ICT-led economic transformation in Algeria

    AfTIAS 2.0 drives ICT-led economic transformation in Algeria

    The Match Factory announces global deals for Palestinian film ‘All That’s Left of You’

    The Match Factory announces global deals for Palestinian film ‘All That’s Left of You’

    Dubai’s Malayalam radio station Hit 96.7 FM celebrates 21 years

    Dubai’s Malayalam radio station Hit 96.7 FM celebrates 21 years

    SES introduces new platform for live sports distribution

    Dentsu launches sports analytics arm in MENA

    Lockheed Martin welcomes 44 interns to tech internship in Abu Dhabi

    Lockheed Martin welcomes 44 interns to tech internship in Abu Dhabi

    Nokia, CST and partners launch 4.0 GHz neutral host network in KSA

    Nokia, CST and partners launch 4.0 GHz neutral host network in KSA

    Cinema Akil brings back ‘Summer of Classics’ season

    Cinema Akil brings back ‘Summer of Classics’ season

    Etisalat collaborates with Moonbug Entertainment

    Moonbug releases report on what families truly expect from media and marketing

    Trending Tags

    • broadcast
    • MENA broadcast
    • ConnecTech2019
  • Tech Features
    • All
    • CASE STUDIES
    • New Media
    • REVIEWS
    • TV/Radio Deals
    • Updates from FOMEX
    • Virtual Production Series
    Breaking free from the hardware cycle: Cloud collaboration in post-production

    Breaking free from the hardware cycle: Cloud collaboration in post-production

    Playing to win

    Playing to win

    The expanding role of AI in broadcast

    The expanding role of AI in broadcast

    The power of podcasts and audio streaming in MENA

    The power of podcasts and audio streaming in MENA

    Tech strategies for an evolving modern MENA media ecosystem

    Tech strategies for an evolving modern MENA media ecosystem

    SMF and FOMEX bring top industry leaders together in Riyadh – Part II

    SMF and FOMEX bring top industry leaders together in Riyadh – Part IV

    SMF and FOMEX bring top industry leaders together in Riyadh – Part I

    SMF and FOMEX bring top industry leaders together in Riyadh – Part III

    SMF and FOMEX bring top industry leaders together in Riyadh – Part II

    SMF and FOMEX bring top industry leaders together in Riyadh – Part II

    SMF and FOMEX bring top industry leaders together in Riyadh – Part I

    SMF and FOMEX bring top industry leaders together in Riyadh – Part I

    Transforming the entertainment experience with tech

    Transforming the entertainment experience with tech

    Trending Tags

    • Videos
      FOR-A’s award-winning HVS-Q12: A quantum leap in switcher design

      FOR-A’s award-winning HVS-Q12: A quantum leap in switcher design

      Ignacio Gonzalez-Nuñez on Eutelsat’s new offering and market leadership

      Ignacio Gonzalez-Nuñez on Eutelsat’s new offering and market leadership

      Francesco Cataldo on iKO Media Group’s CABSAT showcase and broadcast trends

      Francesco Cataldo on iKO Media Group’s CABSAT showcase and broadcast trends

      Deepraj Sandhar on Ross Video’s Middle East growth and broadcast tech trends

      Deepraj Sandhar on Ross Video’s Middle East growth and broadcast tech trends

      Reema Omari

      Reema Omari on Universal Satcom’s growth and connectivity solutions

      Mustafa Afifi

      Mustafa Afifi of Rivada Space on Outernet’s impact in the Middle East

      Don

      ST Engineering iDirect CEO Don Claussen on Mideast ties and satellite strategy

      KSASummit

      Transforming Arabic Content: Studios, Producers and Regional Impact

      Bringing Real-Time Audience Insights to Linear Broadcast TV – A First and Exclusive

      Bringing Real-Time Audience Insights to Linear Broadcast TV – A First and Exclusive

    • Opinion
      Survival of the Smartest: Cloud Playout as a Strategic Weapon

      Survival of the Smartest: Cloud Playout as a Strategic Weapon

      Bridging the Latency Gap with Broadcast in a Streaming World

      Bridging the Latency Gap with Broadcast in a Streaming World

      YouTube in Ramadan: The silent giant

      YouTube in Ramadan: The silent giant

      Evision’s transformation proves that business acumen and passion drive success

      Sport’s Growing Grip on MENA Media

      MEASA’s media and communications innovations set new benchmarks beyond regional boundaries

      MEASA’s media and communications innovations set new benchmarks beyond regional boundaries

      Integrate ME 2023 brings its inaugural edition to successful conclusion

      Empowering the next generation of content creation and live broadcasting with AV PRO

      Decoding the Ramadan Drama Phenomenon: What Makes a Winner?

      Decoding the Ramadan Drama Phenomenon: What Makes a Winner?

      Reviving cultural identity through native storytelling in Abu Dhabi

      Reviving cultural identity through native storytelling in Abu Dhabi

      Why it’s game on for broadcasters of live sport

      Why it’s game on for broadcasters of live sport

      Evision’s transformation proves that business acumen and passion drive success

      Saudi Arabia emerges as the epicentre of Media & Entertainment in 2025

    • Interviews
      • All
      • Lounge
      Sand, sweat and high stakes

      Sand, sweat and high stakes

      All eyes on AIUIa

      All eyes on AIUIa

      Grass Valley scales up with software and IP workflows

      Grass Valley scales up with software and IP workflows

      Breaking barriers, building futures: The new face of IABM

      Breaking barriers, building futures: The new face of IABM

      New Leadership, Same Strategy, Sharpened Focus

      New Leadership, Same Strategy, Sharpened Focus

      Creating Captain Shedeed: A superhero with Arab roots

      Creating Captain Shedeed: A superhero with Arab roots

      UAE Pro League flips the field

      UAE Pro League flips the field

      Bringing the wild to the Middle East

      Bringing the wild to the Middle East

      Shades of success

      Shades of success

      Navigating the news wave

      Navigating the news wave

    • Products
    • Magazine Archive
      • BroadcastPro ME Magazine
      • PRO Directory
    • Events
      • News from Events
      • Upcoming Events
      DICM

      DICM

      IBC Show

      IBC 2025

      MPTS

      CABSAT2025

      CABSAT2025

      NAB Show

    No Result
    View All Result
    BroadcastPro ME
    • News
      • All
      • Analyst Reports
      • AV
      • Cinema Theatres
      • Esports
      • Film partnerships
      • International News
      • Mergers/Acquisitions
      • New appointments
      • OTT/Video Streaming
      • Podcasting
      • Production
      • Satellite/Comms
      • TV/Radio Deals
      Neo Space Group finalises UP42 acquisition from Airbus Defence and Space

      Neo Space Group finalises UP42 acquisition from Airbus Defence and Space

      Lionsgate appoints Adam Fogelson as Vice Chair of Motion Picture Group

      Semafor names Matthew Martin Saudi bureau chief and SWF editor

      AfTIAS 2.0 drives ICT-led economic transformation in Algeria

      AfTIAS 2.0 drives ICT-led economic transformation in Algeria

      The Match Factory announces global deals for Palestinian film ‘All That’s Left of You’

      The Match Factory announces global deals for Palestinian film ‘All That’s Left of You’

      Dubai’s Malayalam radio station Hit 96.7 FM celebrates 21 years

      Dubai’s Malayalam radio station Hit 96.7 FM celebrates 21 years

      SES introduces new platform for live sports distribution

      Dentsu launches sports analytics arm in MENA

      Lockheed Martin welcomes 44 interns to tech internship in Abu Dhabi

      Lockheed Martin welcomes 44 interns to tech internship in Abu Dhabi

      Nokia, CST and partners launch 4.0 GHz neutral host network in KSA

      Nokia, CST and partners launch 4.0 GHz neutral host network in KSA

      Cinema Akil brings back ‘Summer of Classics’ season

      Cinema Akil brings back ‘Summer of Classics’ season

      Etisalat collaborates with Moonbug Entertainment

      Moonbug releases report on what families truly expect from media and marketing

      Trending Tags

      • broadcast
      • MENA broadcast
      • ConnecTech2019
    • Tech Features
      • All
      • CASE STUDIES
      • New Media
      • REVIEWS
      • TV/Radio Deals
      • Updates from FOMEX
      • Virtual Production Series
      Breaking free from the hardware cycle: Cloud collaboration in post-production

      Breaking free from the hardware cycle: Cloud collaboration in post-production

      Playing to win

      Playing to win

      The expanding role of AI in broadcast

      The expanding role of AI in broadcast

      The power of podcasts and audio streaming in MENA

      The power of podcasts and audio streaming in MENA

      Tech strategies for an evolving modern MENA media ecosystem

      Tech strategies for an evolving modern MENA media ecosystem

      SMF and FOMEX bring top industry leaders together in Riyadh – Part II

      SMF and FOMEX bring top industry leaders together in Riyadh – Part IV

      SMF and FOMEX bring top industry leaders together in Riyadh – Part I

      SMF and FOMEX bring top industry leaders together in Riyadh – Part III

      SMF and FOMEX bring top industry leaders together in Riyadh – Part II

      SMF and FOMEX bring top industry leaders together in Riyadh – Part II

      SMF and FOMEX bring top industry leaders together in Riyadh – Part I

      SMF and FOMEX bring top industry leaders together in Riyadh – Part I

      Transforming the entertainment experience with tech

      Transforming the entertainment experience with tech

      Trending Tags

      • Videos
        FOR-A’s award-winning HVS-Q12: A quantum leap in switcher design

        FOR-A’s award-winning HVS-Q12: A quantum leap in switcher design

        Ignacio Gonzalez-Nuñez on Eutelsat’s new offering and market leadership

        Ignacio Gonzalez-Nuñez on Eutelsat’s new offering and market leadership

        Francesco Cataldo on iKO Media Group’s CABSAT showcase and broadcast trends

        Francesco Cataldo on iKO Media Group’s CABSAT showcase and broadcast trends

        Deepraj Sandhar on Ross Video’s Middle East growth and broadcast tech trends

        Deepraj Sandhar on Ross Video’s Middle East growth and broadcast tech trends

        Reema Omari

        Reema Omari on Universal Satcom’s growth and connectivity solutions

        Mustafa Afifi

        Mustafa Afifi of Rivada Space on Outernet’s impact in the Middle East

        Don

        ST Engineering iDirect CEO Don Claussen on Mideast ties and satellite strategy

        KSASummit

        Transforming Arabic Content: Studios, Producers and Regional Impact

        Bringing Real-Time Audience Insights to Linear Broadcast TV – A First and Exclusive

        Bringing Real-Time Audience Insights to Linear Broadcast TV – A First and Exclusive

      • Opinion
        Survival of the Smartest: Cloud Playout as a Strategic Weapon

        Survival of the Smartest: Cloud Playout as a Strategic Weapon

        Bridging the Latency Gap with Broadcast in a Streaming World

        Bridging the Latency Gap with Broadcast in a Streaming World

        YouTube in Ramadan: The silent giant

        YouTube in Ramadan: The silent giant

        Evision’s transformation proves that business acumen and passion drive success

        Sport’s Growing Grip on MENA Media

        MEASA’s media and communications innovations set new benchmarks beyond regional boundaries

        MEASA’s media and communications innovations set new benchmarks beyond regional boundaries

        Integrate ME 2023 brings its inaugural edition to successful conclusion

        Empowering the next generation of content creation and live broadcasting with AV PRO

        Decoding the Ramadan Drama Phenomenon: What Makes a Winner?

        Decoding the Ramadan Drama Phenomenon: What Makes a Winner?

        Reviving cultural identity through native storytelling in Abu Dhabi

        Reviving cultural identity through native storytelling in Abu Dhabi

        Why it’s game on for broadcasters of live sport

        Why it’s game on for broadcasters of live sport

        Evision’s transformation proves that business acumen and passion drive success

        Saudi Arabia emerges as the epicentre of Media & Entertainment in 2025

      • Interviews
        • All
        • Lounge
        Sand, sweat and high stakes

        Sand, sweat and high stakes

        All eyes on AIUIa

        All eyes on AIUIa

        Grass Valley scales up with software and IP workflows

        Grass Valley scales up with software and IP workflows

        Breaking barriers, building futures: The new face of IABM

        Breaking barriers, building futures: The new face of IABM

        New Leadership, Same Strategy, Sharpened Focus

        New Leadership, Same Strategy, Sharpened Focus

        Creating Captain Shedeed: A superhero with Arab roots

        Creating Captain Shedeed: A superhero with Arab roots

        UAE Pro League flips the field

        UAE Pro League flips the field

        Bringing the wild to the Middle East

        Bringing the wild to the Middle East

        Shades of success

        Shades of success

        Navigating the news wave

        Navigating the news wave

      • Products
      • Magazine Archive
        • BroadcastPro ME Magazine
        • PRO Directory
      • Events
        • News from Events
        • Upcoming Events
        DICM

        DICM

        IBC Show

        IBC 2025

        MPTS

        CABSAT2025

        CABSAT2025

        NAB Show

      No Result
      View All Result
      BroadcastPro ME
      No Result
      View All Result
      AMT Ad ibc Ad
      Home Tech Features

      2018 is the year of machine learning: Glodina Lostanlen of Imagine Communications

      Guest Columnist by Guest Columnist
      May 10, 2018
      in Tech Features
      ShareTweetPostEmail

      New artificial intelligence capabilities will dig deeper into the decision-making realm freeing the industry to create engaging content, writes Glodina Lostanlen of Imagine Communications. The media industry has traditionally been technology-driven. We still see this. Recently the talk has all been around IP connectivity. In truth, this is not a goal; it is not a […]

      Glodina Lostanlen, CMO, Imagine Communications.

      New artificial intelligence capabilities will dig deeper into the decision-making realm freeing the industry to create engaging content, writes Glodina Lostanlen of Imagine Communications.

      The media industry has traditionally been technology-driven. We still see this. Recently the talk has all been around IP connectivity. In truth, this is not a goal; it is not a technology that is interesting and important in itself. It is an enabler — it allows us to achieve exciting new things.

      It looks like 2018 is set to be the year of machine learning, or what many call artificial intelligence – AI. But again, we have to be careful not to get too obsessed with technology for its own sake. We need to look at what AI can enable.

      The primary aim of the media industry is to create interesting and engaging content, deliver it to consumers and earn a fair return on that content. If technology can help us do any part of that better – make more engaging programmes, increase revenues, connect in new ways – then it is worth pursuing.

      The core challenge facing the whole of the industry is that competition for revenues is fiercer than ever. But the cost of the raw material – programmes – is not going down. Indeed, demand for high-quality content is such that costs are soaring.

      The first television drama to command a budget of USD1m an episode was Hill Street Blues in 1986. Given the rate of inflation since then, premium productions should be costing around $2.25m an hour. But according to industry sources, popular programmes like Game of Thrones have production budgets of around $12m; period dramas like The Crown $10m.

      “Machine learning is used to process social media responses to content … smart algorithms can readily tell genuine criticism from irony, to give genuine insight on audience reaction” Glodina Lostanlen, CMO, Imagine Communications

      Media companies are stretched, trying to sustain revenues at more or less constant levels, while paying more for new content. The only solution is to use technology to reduce operational costs.

      The much-hyped move to IP is in fact an enabler for the move to software-defined infrastructures. By implementing virtually all broadcast hardware as software applications running on standard computer hardware, the cost model is transformed.

      Traditional big box devices become virtualised software. Typically, these will run as microservices, small packets of code to do one precisely targeted function, and which can be combined in different ways to achieve many different tasks. A video noise reduction microservice, for example, could be part of an encoder at one moment and part of a distribution amplifier at the next. Any workflow can seamlessly call any microservice, from any source, to achieve precisely the required functionality.

      I am excited about AI because it fits perfectly into this microservices architecture. It can be part of the orchestration layer, or machine decision-making could be a microservice itself, determining how other services function.

      This is not a vision for the future. This is happening right now. By introducing machine learning into the content data flow, new and unique functionality can be added. This leads directly to a reduction in operating costs and the reassignment of personnel to more creative tasks, the end that everyone is seeking.

      AI and big data are already familiar in many media applications. Maximising audiences means knowing them, and big data systems which support subscriber management typically use AI to analyse trends and demographics.

      AI engines provide automated support for content logging, sifting through video and audio to create precise, rich metadata. This can then be used to drive recommendation engines, providing detailed information to sell a programme to an audience. Rich metadata also means more precise archiving and cataloguing, providing media companies with the ability to instantly locate sought-after footage for various production outputs.

      Machine learning is used to process social media responses to content, either for direct display on screen or to develop trend analysis to see what is working and what is not. Smart algorithms can readily tell genuine criticism from irony, to give genuine insight on audience reaction.

      What we will see in the coming months, though, is a new wave of AI. This will bring with it new capabilities that will dig deeper into the decision-making realm currently solely inhabited by humans. We are likely to see machines take a much bigger role in the creation of trailers and marketing campaigns, for example, particularly to eliminate the tedious task of creating all the different versions of a promo.

      While it is unlikely that a machine will ever replace the creative team on a high-concept show like Game of Thrones, in 2017 the BBC ran an experiment which used an AI system rather than a director on a comedy panel show. It first analysed thousands of similar shows, before making a reasonable job of directing what is, to be fair, a fairly formulaic genre.

      “We aren’t trying to replace TV directors,” Matthew Postgate, BBC CTO, is reported as saying. “But because we don’t have infinite resources, this could open up the number of events we can cover.”

      Some may protest that this is stepping too far over the line between machine learning and human creativity. But there are many situations where decisions need to be made on the fly, often at any time of day or night, where it is reasonable to use machine learning to provide reliable and fast reactive management.

      With the need to maximise revenues, another area where AI is already being implemented is in advertising campaign management. The next-generation advertising management platform brings campaign planning across broadcast and on-demand platforms into a single system, allowing buyers to specify precisely the consumers they need to reach.

      Without machine learning, providing that defined reach accurately but with minimum use of inventory would be a hugely complex task. If it could be done manually, it would require so many man hours that any savings would be more than negated in additional costs.

      As we are proving with media companies worldwide, machine learning can allow accurately targeted campaigns to be created and implemented automatically.

      That is where AI can provide real benefits to our industry in the very near future. The media business is very much about people: it relies on creative talent and an instinct for connecting audiences. Machine learning systems should augment what they do. By eliminating manual and repetitive tasks, they should allow the people to be even better at what they do.

      As Manjunath Bhat, Research Director at Gartner, says: “Robots are not here to take away our jobs. They are here to give us a promotion – I think that is the way we should start looking at artificial intelligence.

      Tags: AIArtificial IntelligenceGlodina LostanlenImagine CommunicationsMachine Learning

      Related Posts

      Lockheed Martin welcomes 44 interns to tech internship in Abu Dhabi

      Lockheed Martin welcomes 44 interns to tech internship in Abu Dhabi

      July 9, 2025
      Deloitte and AWS strengthen ties to advance Middle East digital transformation

      Deloitte and AWS strengthen ties to advance Middle East digital transformation

      June 29, 2025
      IBC2025 launches Future Tech hub for innovation and talent

      IBC2025 launches Future Tech hub for innovation and talent

      June 26, 2025
      Breaking free from the hardware cycle: Cloud collaboration in post-production

      Breaking free from the hardware cycle: Cloud collaboration in post-production

      June 26, 2025
      Orange partners with Huawei to deploy 5G in Egypt

      Orange partners with Huawei to deploy 5G in Egypt

      June 20, 2025
      STC Bahrain and Huawei partner to drive AI and 5G-Advanced innovation

      STC Bahrain and Huawei partner to drive AI and 5G-Advanced innovation

      June 17, 2025

      Related News

      Deloitte and AWS strengthen ties to advance Middle East digital transformation

      Deloitte and AWS strengthen ties to advance Middle East digital transformation

      June 29, 2025
      IBC2025 launches Future Tech hub for innovation and talent

      IBC2025 launches Future Tech hub for innovation and talent

      June 26, 2025
      Breaking free from the hardware cycle: Cloud collaboration in post-production

      Breaking free from the hardware cycle: Cloud collaboration in post-production

      June 26, 2025
      STC Bahrain and Huawei partner to drive AI and 5G-Advanced innovation

      STC Bahrain and Huawei partner to drive AI and 5G-Advanced innovation

      June 17, 2025
      ZOI, PCCW Global, Sparkle and Telecom Egypt to construct AAE-2 subsea cable

      ZOI, PCCW Global, Sparkle and Telecom Egypt to construct AAE-2 subsea cable

      June 13, 2025
      E& enterprise and Microsoft to drive AI adoption across industries

      E& enterprise and Microsoft to drive AI adoption across industries

      June 12, 2025
      More Related News

      BroadcastPro ME

      • About
      • Advertise
      • Subscribe
      • Magazine Archive
      • Directory
      • Contact
      • Privacy

      Follow us on Social Media

      No Result
      View All Result
      • News
      • Tech Features
      • Videos
      • Opinion
      • Interviews
      • Products
      • Magazine Archive
        • BroadcastPro ME Magazine
        • PRO Directory
      • Events

      Welcome Back!

      Login to your account below

      Forgotten Password?

      Create New Account!

      Fill the forms bellow to register

      All fields are required. Log In

      Retrieve your password

      Please enter your username or email address to reset your password.

      Log In