Huawei Cloud Unlocks New Growth in the Middle East Media and Entertainment Industry.
In the age of 3D Internet, the audiovisual industry is experiencing a profound transformation, from traditional film and television content to short and long videos in the mobile internet era, and into the future of virtual reality in the era of IoT. With each leap in technology, significant changes occur in audiovisual production methods and content forms. Audio and video represent the most versatile means of content delivery, serving as the “core driving force of productivity” reaching consensus during the ongoing digital transformation across various industries.
Efficient Content Production: Cloud-Native + AI, a Revolution in Media Productivity Tools
With the continuous development of digital technology, the field of content production, including film, animation, and variety shows, has witnessed explosive growth in digital content production. In recent years, the metaverse has led digital creation into a new era, with digital native content such as digital humans, AR/VR, and virtual shooting becoming increasingly prevalent, raising the bar for production efficiency.
To meet the growing demand for content production efficiency, Huawei Cloud has created MetaStudio, an all-in-one cloud-based digital content production line. It migrates processes like film editing, modeling, binding, driving, and rendering to the cloud, providing a user-friendly one-click platform that automates the entire workflow. Additionally, Huawei Cloud has opened its underlying cloud rendering engine, MetaEngine, to more enterprises, providing a powerful digital content production engine.
Huawei Cloud’s MetaEngine is not limited to the home decoration industry; it is also suitable for automotive design, digital factories, virtual social platforms, virtual concerts, and digital humans, among other applications. It delivers high-fidelity rendering results. Huawei Cloud’s AI capabilities are integrated from modeling and simulation to rendering. For example, Huawei Cloud’s AI offline rendering acceleration technology combines AI with CG rendering algorithms, to improve video rendering speed by four times while maintaining the same quality.
Furthermore, to empower enterprises to build stronger content innovation capabilities in the AI era, Huawei Cloud has integrated its Pangu model into the MetaStudio digital content production line, creating the Pangu Digital Human model. It offers two main services: model generation and model driven, and has been pre-trained using 200,000 hours of audio and video data.
Traditional digital human production models require million-dollar investments and months of effort. With Huawei Cloud’s MetaStudio and Pangu Digital Human model, content developers can quickly generate and drive digital human models. It takes just 5 seconds to generate a 3D digital human model from a photo, with support for personalized facial adjustments. After creating the digital human, the “digital human video production” service allows users to generate live broadcasts using text, voice, or video input. Huawei Cloud’s low-cost, rapid, high-quality digital humans have been applied in various industries, including online education, news broadcasting, corporate meetings, e-commerce live streaming, and entertainment live streaming, enabling businesses in various sectors to achieve “digital human freedom.”
Ultimate User Experience: High Definition, Smooth, Ultra-Low Latency for Exceptional Engagement
According to a Conviva report, high-definition video viewing on OTT platforms has surpassed standard definition video, with global high-definition video viewing increasing by 63% year-on-year. Reports in the media and entertainment industry indicate that for every 1-second increase in loading time during video playback, user viewership decreases by 11%. As a result, there is a growing demand for high-definition, smooth, and low-latency viewing experiences, although ultra-high definition comes with high bitrates, leading to increased storage and bandwidth costs.
To address this challenge, Huawei Cloud offers an all-in-one OTT media solution, providing services such as live streaming, on-demand content, transcoding, and CDN. The high-definition, low-bitrate media processing service can compress the original video bitrate by 40-60%, significantly reducing video storage and distribution costs. Additionally, Huawei Cloud offers Low Latency Live (LLL) services, reducing traditional live streaming latency from over 7 seconds to within 800ms, enhancing real-time interaction experiences for various live streaming scenarios, including live e-commerce and sports events, and improving user engagement.
Efficient Traffic Monetization: E-commerce, Live Streaming, Metaverse – Fueling Growth in the Media Industry
With the rise of e-commerce and live streaming platforms in recent years, live e-commerce has gained prominence. In this business scenario, methods such as anchor rewards, live shopping, and building e-commerce platforms within video platforms have collectively created new models for traffic monetization. When large models and digital human technology are applied to live e-commerce, businesses can quickly establish lightweight digital human live broadcast rooms without the need for expensive studios or professional live streaming teams. They can generate digital humans rapidly from a single photo, with support for personalized facial adjustments. Using precise AI expressions and motion control, these digital humans can interact with the audience, just like real people. Furthermore, businesses can generate multiple digital human anchors, enabling 24/7 live streaming, increasing the duration of product sales, and removing constraints associated with the working hours of real people and limited physical space, thus allowing businesses to reach their audience more efficiently.
Huawei Cloud offers Low Latency Live (LLL) services, reducing traditional live streaming latency from over 7 seconds to within 800ms, enhancing real-time interaction experiences for various live streaming scenarios
With the recent trend of the metaverse, traditional media companies have entered the metaverse arena, launching entertainment content and social platforms that combine virtual socialisation, content browsing, and gaming experiences. In the metaverse, businesses can leverage their high-quality IP resources to create star digital human avatars, delivering immersive concert experiences. This opens up new monetisation avenues for traditional media’s star IP resources. As a company with more than 30 years of experience in the communication industry and a service provider for 75% of China’s top media companies, Huawei Cloud possesses over 1,000 audio and video algorithm patents, accumulating profound technological capabilities in video encoding, decoding, network transmission, and distribution. The E3 model, emphasising New Efficiency, New Experience, and New Evolution, is set to disrupt content production efficiency, optimise content consumption experiences, create new traffic monetisation models, and reshape the productivity of the Middle Eastern media and entertainment industry.