• Latest
  • Trending
  • All
  • News
  • TV/Radio Deals
  • Film partnerships
  • New appointments
  • Production
  • TV Channels
Live Sports: Leading the Race to Multi-Screen TV

Live Sports: Leading the Race to Multi-Screen TV

August 29, 2011
Tim Hardy joins Elenos Group as Senior RF Systems Architect

Tim Hardy joins Elenos Group as Senior RF Systems Architect

January 26, 2023
StarzPlay to launch its first Arabic original series ‘Kaboos’ in February

StarzPlay to launch its first Arabic original series ‘Kaboos’ in February

January 26, 2023
Azercosmos collaborates with CommsCarrier

Azercosmos collaborates with CommsCarrier

January 26, 2023
LeoStella appoints Tim Kienberger as CEO

LeoStella appoints Tim Kienberger as CEO

January 26, 2023
Arab astronaut mission to launch on February 26

Arab astronaut mission to launch on February 26

January 26, 2023
US Marine Corps awards SATCOM contract to Viasat

US Marine Corps awards SATCOM contract to Viasat

January 26, 2023
Isar Aerospace and Spaceflight sign multi-launch agreement

Isar Aerospace and Spaceflight sign multi-launch agreement

January 26, 2023
IoT to support the 76% of business leaders globally: Inmarsat

IoT to support the 76% of business leaders globally: Inmarsat

January 26, 2023
Sally El Hosaini’s ‘The Swimmers’ to open Zurich Film Festival

BAFTA nominates Sally El Hosaini’s ‘The Swimmers’

January 26, 2023
FAST channel revenues to reach $12bn in 2027: Omdia

FAST channel revenues to reach $12bn in 2027: Omdia

January 26, 2023
Netflix streams Turkish supernatural thriller ‘Shahmaran’

Netflix streams Turkish supernatural thriller ‘Shahmaran’

January 26, 2023
Saj Jamal returns to SSIMWAVE as VP of Marketing

Saj Jamal returns to SSIMWAVE as VP of Marketing

January 26, 2023
  • Advertise
  • Subscribe
  • Magazine Archive
  • Directory
  • Contact
Friday, January 27, 2023
BroadcastPro ME
  • News
    • All
    • Podcasting
    • Cinema Theatres
    • Esports
    • TV/Radio Deals
    • Film partnerships
    • New appointments
    • Production
    • Mergers/Acquisitions
    • Satellite/Comms
    • AV
    • OTT/Video Streaming
    • International News
    • Analyst Reports
    • Satellite/Broadcasting
    Tim Hardy joins Elenos Group as Senior RF Systems Architect

    Tim Hardy joins Elenos Group as Senior RF Systems Architect

    StarzPlay to launch its first Arabic original series ‘Kaboos’ in February

    StarzPlay to launch its first Arabic original series ‘Kaboos’ in February

    Azercosmos collaborates with CommsCarrier

    Azercosmos collaborates with CommsCarrier

    LeoStella appoints Tim Kienberger as CEO

    LeoStella appoints Tim Kienberger as CEO

    Arab astronaut mission to launch on February 26

    Arab astronaut mission to launch on February 26

    US Marine Corps awards SATCOM contract to Viasat

    US Marine Corps awards SATCOM contract to Viasat

    Isar Aerospace and Spaceflight sign multi-launch agreement

    Isar Aerospace and Spaceflight sign multi-launch agreement

    IoT to support the 76% of business leaders globally: Inmarsat

    IoT to support the 76% of business leaders globally: Inmarsat

    Sally El Hosaini’s ‘The Swimmers’ to open Zurich Film Festival

    BAFTA nominates Sally El Hosaini’s ‘The Swimmers’

    FAST channel revenues to reach $12bn in 2027: Omdia

    FAST channel revenues to reach $12bn in 2027: Omdia

    Trending Tags

    • broadcast
    • MENA broadcast
    • ConnecTech2019
  • Tech Features
    • All
    • CASE STUDIES
    • Virtual Production Series
    • REVIEWS
    • TV/Radio Deals
    • New Media
    From talent to telcos, CEOs discuss industry challenges

    From talent to telcos, CEOs discuss industry challenges

    Key trends shaping the broadcast media landscape

    Key trends shaping the broadcast media landscape

    Tried and Tested: Real techniques of working with a virtual world

    Tried and Tested: Real techniques of working with a virtual world

    Technologies that should be on a broadcaster’s roadmap

    Technologies that should be on a broadcaster’s roadmap

    Magic buttons & busting myths: Debunking the mysteries of virtual prodution

    Magic buttons & busting myths: Debunking the mysteries of virtual prodution

    How VFX and CG can take brands to the next level

    How VFX and CG can take brands to the next level

    Tradition & Tech: Shedding some light on lighting with game engines

    Tradition & Tech: Shedding some light on lighting with game engines

    Virtual vs Physical: The strengths, limitations and crossover of camera

    Virtual vs Physical: The strengths, limitations and crossover of camera

    Moving to a fast future

    Moving to a fast future

    Moving to IP and cloud: Challenges and uptake

    Moving to IP and cloud: Challenges and uptake

    Trending Tags

    • Videos
      Exclusive: Video of the construction of the AlUla studio complex

      Exclusive: Video of the construction of the AlUla studio complex

      Protecting your content – Devising a multi-pronged strategy

      Protecting your content – Devising a multi-pronged strategy

      Gearing up for a FAST audience

      Gearing up for a FAST audience

      Planning Your Hybrid Cloud Playout Journey

      Planning Your Hybrid Cloud Playout Journey

      Qvest on “The cutting edge of Cloud Editing”

      Qvest on “The cutting edge of Cloud Editing”

      Said Bacho on Editshare’s Middle East plans

      Said Bacho on Editshare’s Middle East plans

      Rami Moussawi, Product Manager at ST Engineering iDirect speaks about SKYFlow

      Rami Moussawi, Product Manager at ST Engineering iDirect speaks about SKYFlow

      ASBU BroadcastPro ME Awards Footage

      ASBU BroadcastPro ME Awards Footage

      CEO Panel – Thriving in the New World Order

      CEO Panel – Thriving in the New World Order

    • Opinion
      Creating more engagement in sport

      Creating more engagement in sport

      The Evolution of the Metaverse

      The Evolution of the Metaverse

      New normal inspires fresh storylines and alternative filming strategies

      BroadcastPro Summit and Awards 2022 a big success

      Tackling the creative challenges of HDR

      Tackling the creative challenges of HDR

      New normal inspires fresh storylines and alternative filming strategies

      Get ready for the BroadcastPro Summit and Awards 2022

      IBC2022 reflections: From new business models to riding the economic wave

      IBC2022 reflections: From new business models to riding the economic wave

      New normal inspires fresh storylines and alternative filming strategies

      Reconnecting with the industry

      Ground-Cloud-Cloud-Ground: Creating common practices for cloud production

      Ground-Cloud-Cloud-Ground: Creating common practices for cloud production

      New normal inspires fresh storylines and alternative filming strategies

      Broadcast industry gears up for IBC 2022

      The Future of Cloud-based Broadcasting

      The Future of Cloud-based Broadcasting

    • Interviews
      • All
      • Lounge
      Good Tide-ings

      Good Tide-ings

      Living on the edge

      Living on the edge

      Creating a sound experience

      Creating a sound experience

      Canon’s African dream

      Canon’s African dream

      Rising to the IP challenge

      Rising to the IP challenge

      Sharjah International Film Festival for Children and Youth starts on October 10

      Catch them young

      Taking art seriously

      Taking art seriously

      IBC gears up for 2022 edition

      IBC gears up for 2022 edition

      Capturing the immigrant’s journey

      Capturing the immigrant’s journey

      Akhbar Al Aan on launch of 3eesh Al Aan Café

      Akhbar Al Aan on launch of 3eesh Al Aan Café

    • Products
    • Magazine Archive
      • BroadcastPro ME Magazine
      • PRO Directory
    • Events
      • Upcoming Events
      • News from Events
      IBC 2023

      IBC 2023

      BroadcastPro Tech Summit 2023

      BroadcastPro Tech Summit 2023

      BroadcastAsia 2023

      BroadcastAsia 2023

      CABSAT 2023

      CABSAT 2023

      NABSHOW 2023

      NABSHOW 2023

    No Result
    View All Result
    BroadcastPro ME
    • News
      • All
      • Podcasting
      • Cinema Theatres
      • Esports
      • TV/Radio Deals
      • Film partnerships
      • New appointments
      • Production
      • Mergers/Acquisitions
      • Satellite/Comms
      • AV
      • OTT/Video Streaming
      • International News
      • Analyst Reports
      • Satellite/Broadcasting
      Tim Hardy joins Elenos Group as Senior RF Systems Architect

      Tim Hardy joins Elenos Group as Senior RF Systems Architect

      StarzPlay to launch its first Arabic original series ‘Kaboos’ in February

      StarzPlay to launch its first Arabic original series ‘Kaboos’ in February

      Azercosmos collaborates with CommsCarrier

      Azercosmos collaborates with CommsCarrier

      LeoStella appoints Tim Kienberger as CEO

      LeoStella appoints Tim Kienberger as CEO

      Arab astronaut mission to launch on February 26

      Arab astronaut mission to launch on February 26

      US Marine Corps awards SATCOM contract to Viasat

      US Marine Corps awards SATCOM contract to Viasat

      Isar Aerospace and Spaceflight sign multi-launch agreement

      Isar Aerospace and Spaceflight sign multi-launch agreement

      IoT to support the 76% of business leaders globally: Inmarsat

      IoT to support the 76% of business leaders globally: Inmarsat

      Sally El Hosaini’s ‘The Swimmers’ to open Zurich Film Festival

      BAFTA nominates Sally El Hosaini’s ‘The Swimmers’

      FAST channel revenues to reach $12bn in 2027: Omdia

      FAST channel revenues to reach $12bn in 2027: Omdia

      Trending Tags

      • broadcast
      • MENA broadcast
      • ConnecTech2019
    • Tech Features
      • All
      • CASE STUDIES
      • Virtual Production Series
      • REVIEWS
      • TV/Radio Deals
      • New Media
      From talent to telcos, CEOs discuss industry challenges

      From talent to telcos, CEOs discuss industry challenges

      Key trends shaping the broadcast media landscape

      Key trends shaping the broadcast media landscape

      Tried and Tested: Real techniques of working with a virtual world

      Tried and Tested: Real techniques of working with a virtual world

      Technologies that should be on a broadcaster’s roadmap

      Technologies that should be on a broadcaster’s roadmap

      Magic buttons & busting myths: Debunking the mysteries of virtual prodution

      Magic buttons & busting myths: Debunking the mysteries of virtual prodution

      How VFX and CG can take brands to the next level

      How VFX and CG can take brands to the next level

      Tradition & Tech: Shedding some light on lighting with game engines

      Tradition & Tech: Shedding some light on lighting with game engines

      Virtual vs Physical: The strengths, limitations and crossover of camera

      Virtual vs Physical: The strengths, limitations and crossover of camera

      Moving to a fast future

      Moving to a fast future

      Moving to IP and cloud: Challenges and uptake

      Moving to IP and cloud: Challenges and uptake

      Trending Tags

      • Videos
        Exclusive: Video of the construction of the AlUla studio complex

        Exclusive: Video of the construction of the AlUla studio complex

        Protecting your content – Devising a multi-pronged strategy

        Protecting your content – Devising a multi-pronged strategy

        Gearing up for a FAST audience

        Gearing up for a FAST audience

        Planning Your Hybrid Cloud Playout Journey

        Planning Your Hybrid Cloud Playout Journey

        Qvest on “The cutting edge of Cloud Editing”

        Qvest on “The cutting edge of Cloud Editing”

        Said Bacho on Editshare’s Middle East plans

        Said Bacho on Editshare’s Middle East plans

        Rami Moussawi, Product Manager at ST Engineering iDirect speaks about SKYFlow

        Rami Moussawi, Product Manager at ST Engineering iDirect speaks about SKYFlow

        ASBU BroadcastPro ME Awards Footage

        ASBU BroadcastPro ME Awards Footage

        CEO Panel – Thriving in the New World Order

        CEO Panel – Thriving in the New World Order

      • Opinion
        Creating more engagement in sport

        Creating more engagement in sport

        The Evolution of the Metaverse

        The Evolution of the Metaverse

        New normal inspires fresh storylines and alternative filming strategies

        BroadcastPro Summit and Awards 2022 a big success

        Tackling the creative challenges of HDR

        Tackling the creative challenges of HDR

        New normal inspires fresh storylines and alternative filming strategies

        Get ready for the BroadcastPro Summit and Awards 2022

        IBC2022 reflections: From new business models to riding the economic wave

        IBC2022 reflections: From new business models to riding the economic wave

        New normal inspires fresh storylines and alternative filming strategies

        Reconnecting with the industry

        Ground-Cloud-Cloud-Ground: Creating common practices for cloud production

        Ground-Cloud-Cloud-Ground: Creating common practices for cloud production

        New normal inspires fresh storylines and alternative filming strategies

        Broadcast industry gears up for IBC 2022

        The Future of Cloud-based Broadcasting

        The Future of Cloud-based Broadcasting

      • Interviews
        • All
        • Lounge
        Good Tide-ings

        Good Tide-ings

        Living on the edge

        Living on the edge

        Creating a sound experience

        Creating a sound experience

        Canon’s African dream

        Canon’s African dream

        Rising to the IP challenge

        Rising to the IP challenge

        Sharjah International Film Festival for Children and Youth starts on October 10

        Catch them young

        Taking art seriously

        Taking art seriously

        IBC gears up for 2022 edition

        IBC gears up for 2022 edition

        Capturing the immigrant’s journey

        Capturing the immigrant’s journey

        Akhbar Al Aan on launch of 3eesh Al Aan Café

        Akhbar Al Aan on launch of 3eesh Al Aan Café

      • Products
      • Magazine Archive
        • BroadcastPro ME Magazine
        • PRO Directory
      • Events
        • Upcoming Events
        • News from Events
        IBC 2023

        IBC 2023

        BroadcastPro Tech Summit 2023

        BroadcastPro Tech Summit 2023

        BroadcastAsia 2023

        BroadcastAsia 2023

        CABSAT 2023

        CABSAT 2023

        NABSHOW 2023

        NABSHOW 2023

      No Result
      View All Result
      BroadcastPro ME
      No Result
      View All Result
      Home Tech Features TV/Radio Deals

      Live Sports: Leading the Race to Multi-Screen TV

      Vijaya Cherian by Vijaya Cherian
      August 29, 2011
      in TV/Radio Deals, Tech Features
      ShareTweetPostEmail

      Sports rights are one of the most valuable rights in the world today but broadcasters pay a huge price if they are unable to “secure” their rights, says Christopher Schouten Sports rights are one of the most valuable rights in the world today but broadcasters pay a huge price if they are unable to “secure” […]

      Sports rights are one of the most valuable rights in the world today but broadcasters pay a huge price if they are unable to “secure” their rights, says Christopher Schouten

      Sports rights are one of the most valuable rights in the world today but broadcasters pay a huge price if they are unable to “secure” their rights, says Christopher Schouten.

      The Middle East is expected to see a significant surge in broadband subscribers in the next year. According to analyst firm RNCOS, figures for broadband subscribers in the United Arab Emirates (UAE) are predicted to jump by 35% between 2009 and 2012.

      The continued take-up of broadband has created opportunities for operators to deliver premium content, such as sport news, to consumers via Internet connected devices.

      New figures from research company Nielsen have revealed that consumers are also embracing connected devices. The research reports that 27% of Middle East online consumers intend to purchase a handheld multimedia device by the end of 2011. As a result, there has been a perceivable shift in live sports viewing habits. Consumers are turning away from watching content on the traditional TV set and towards a second, connected, mobile screen. This has led to increased consumer demand for access to the latest sports results and video anytime, anywhere.

      To address this growing consumer demand, operators in the Middle East must quickly devise a multi-screen strategy and optimise their sports content for mobile and broadband platforms, as well as tackle the growing issue of piracy.

      NEW SUBSCRIBERS, NEW BUSINESS MODELS

      Sport has long been the ultimate “must have” for operators. In delivering live and on demand sports content across multiple screens, operators have the opportunity to build customer loyalty and create new revenues. Sky Deutschland’s sport application for the iPad is a good illustration of how sports content can be offered to subscribers and provides a flexible TV viewing experience and variety of content in one place with quick and easy access to live streaming of Sky’s exclusive sport channels.

      The subscriber-only app also allows consumers to access video clips as well as relevant sports results and statistics. Operators are also maximising revenue by delivering sports content in premium HD and 3D formats.

      This provides the consumer with a more compelling content offering that will enhance their viewing experience. Clever pay-TV providers are already starting to monetise their content in this way. For example, the acquisition of rights to the English Premier League by Abu Dhabi Media Company (ADMC) signalled the arrival of four new HD channels to broadcast across 22 Middle Eastern countries.

      ADDRESSING MULTI-SCREEN DELIVERY

      Operators must deliver relevant sports content to TVs and connected devices without losing vital information, audience share and most importantly, revenue. They also need to deliver content quickly as the value of breaking news diminishes rapidly as it ages. This is never truer than with sports results — consumers want to know who has scored a goal as it happens, not 24 hours later.

      Optimising content for each application for connected devices is a challenge in itself. However, making sure they are consistently kept updated with new content and services is quite another. Operators must implement a dynamic and secure broadband solution that enables them to control, monetise and distribute content via an Internet connection.

      Such a solution should optimise workflows and be able to scale effortlessly to demand peaks for rapidly breaking news or live football games. This dynamic broadband solution should also be flexible enough to support multiple business models and billing platforms and provide a simple solution to complex syndication needs.

      Any operator looking to further monetise content by extending their brand to multiple markets will also need an advanced broadband system to ensure that local language and currency settings are applied correctly for each region. Local censorship credentials need to be applied where appropriate to ensure that cultural and regulatory requirements of regions are met.

      Operators must also chose a solution that facilitates an adequate customer care and reporting functionality for operators to bill back to advertisers and pay third party content providers. Finally, any good broadband solution must enable operators to add new devices and operating systems to their content management systems as required.

      PRICY – CORRODING THE VALUE AND FUTURE OF SPORTS

      While increased broadband penetration and speeds have increased viewing opportunities, it has also helped to facilitate the illegal sharing of content online. According to recent report by Digital TV Research, only 15% of TV households (analogue and digital) are actually paying for legitimate TV signals in the Middle East. This figure is set to reach 22% by 2016.

      Sports programming has often been considered the life-blood of operators and is a multibillion dollar industry. As such, rights organisations and governing bodies like the Premier League are demanding distributors protect their most valuable assets, namely live events, to their best ability – whether distributed across broadcast or broadband.

      CATCHING THE PIRATES: GETTING FORENSIC

      A robust conditional access solution will support multiple DRMs to ensure that content can be delivered quickly and securely to multiple platforms. However, that alone is not enough to protect the streaming of live events, games and matches across broadband.

      Any static security code gets hacked. Sometimes, this breach of security may take years to occur, or, on other occasions, it may happen even before launch, as happened with the iPhone. It’s now the turn of sports rights owners and operators to step up to the plate and tackle piracy head on. One tactic being discussed is the application of an invisible “watermark” that ties redistributed content back to any set-top box from which it originated. The “watermark” can track an illegal stream (or streams) from a peer-to-peer sharing website or even a user generated content site.

      While this tracking and tracing technology is impressive enough in its own right, rights owners and operators can now also disable any illegal stream(s) to prevent the further distribution of pirated content.

      THE FUTURE OF SPORTS CONTENT

      With traditional broadcast entertainment models being challenged by choice-driven consumers, a compelling multi-screen experience for consuming sports content has evolved from a business option to a necessity. However, operators in the Middle East are faced with complex challenges when delivering sports content to multiple connected devices.

      Operators must address these challenges by working together with rights owners to create compelling, legitimate services that deliver an enhanced experience of sports content.  This will enable them to maximise revenue streams and provide consumers with a superior content offering.

      Christopher Schouten is senior director of solutions marketing at Irdeto.

      Related Posts

      Tim Hardy joins Elenos Group as Senior RF Systems Architect

      Tim Hardy joins Elenos Group as Senior RF Systems Architect

      January 26, 2023
      StarzPlay to launch its first Arabic original series ‘Kaboos’ in February

      StarzPlay to launch its first Arabic original series ‘Kaboos’ in February

      January 26, 2023
      Azercosmos collaborates with CommsCarrier

      Azercosmos collaborates with CommsCarrier

      January 26, 2023
      LeoStella appoints Tim Kienberger as CEO

      LeoStella appoints Tim Kienberger as CEO

      January 26, 2023
      Arab astronaut mission to launch on February 26

      Arab astronaut mission to launch on February 26

      January 26, 2023
      US Marine Corps awards SATCOM contract to Viasat

      US Marine Corps awards SATCOM contract to Viasat

      January 26, 2023

      Related News

      Tim Hardy joins Elenos Group as Senior RF Systems Architect

      Tim Hardy joins Elenos Group as Senior RF Systems Architect

      January 26, 2023
      StarzPlay to launch its first Arabic original series ‘Kaboos’ in February

      StarzPlay to launch its first Arabic original series ‘Kaboos’ in February

      January 26, 2023
      Azercosmos collaborates with CommsCarrier

      Azercosmos collaborates with CommsCarrier

      January 26, 2023
      LeoStella appoints Tim Kienberger as CEO

      LeoStella appoints Tim Kienberger as CEO

      January 26, 2023
      Arab astronaut mission to launch on February 26

      Arab astronaut mission to launch on February 26

      January 26, 2023
      US Marine Corps awards SATCOM contract to Viasat

      US Marine Corps awards SATCOM contract to Viasat

      January 26, 2023
      More Related News

      Popular Stories

      • Joy Awards 2023 announces winners for third edition

        Joy Awards 2023 announces winners for third edition

        1209 shares
        Share 484 Tweet 302
      • Fujifilm announces Fujinon HZK25-1000mm PL mount box lens

        773 shares
        Share 309 Tweet 193
      • ETL Systems appoints Kevin Dunne as new CEO

        722 shares
        Share 289 Tweet 181
      • MBC Group extends partnership with Warner Bros. Discovery

        694 shares
        Share 278 Tweet 174
      • MBC Group and VICE Media Group sign exclusive content deal

        693 shares
        Share 277 Tweet 173

      BroadcastPro ME

      • About
      • Advertise
      • Subscribe
      • Magazine Archive
      • Directory
      • Contact
      • Privacy

      Follow us on Social Media

      No Result
      View All Result
      • News
      • Tech Features
      • Videos
      • Opinion
      • Interviews
      • Products
      • Magazine Archive
        • BroadcastPro ME Magazine
        • PRO Directory
      • Events

      Login to your account below

      Forgotten Password?

      Fill the forms bellow to register

      All fields are required. Log In

      Retrieve your password

      Please enter your username or email address to reset your password.

      Log In
      Social Media Auto Publish Powered By : XYZScripts.com