Iris multiscreen solution is an end-to-end ecosystem of products enabling pay-TV operators to provide an engaging viewing experience across all devices.
Digital TV technology provider Mirada is showcasing its Iris multiscreen technology and custom launcher for Android TV Operator Tier at CABSAT 2020, which will run from March 31 to April 1.
The company’s Iris technology aims to help audiences find and consume content, through the use of advanced content discovery tools, personalised and consumption-based recommendations, across set-top boxes, smartphones, tablets, web, game consoles, smart TVs and media streaming devices.
With Mirada’s custom launcher, operators can look to offer the same quality user experience powered by Iris along with all the benefits of the Android environment, including access to third-party apps like Netflix.
Mirada will also be showcasing the latest developments and features of Iris, including LogIQ, our powerful data intelligence platform to provide operators with consumption, navigational and operational insights into their TV platform, and Mirada Kids.
The company will also be unveiling UX Evolver, a new tool that enables operators to evolve the structure and elements of their own pay-TV platform to maximise engagement and content consumption.
Mirada has previously worked with clients in the MENA region such as Etisalat and is looking to attract interest from other operators within the region, in addition to distributors and System Integrators to create new business opportunities together.
Commenting on the exhibition, Antonio Rodríguez, VP Business Development at Mirada, said: “With 20 years of experience empowering all types of pay-TV operators with our advanced and competitive multiscreen products, we’re now looking to explore new business opportunities and partnerships in the MENA region. CABSAT is the perfect opportunity for us to showcase our acclaimed Iris multiscreen technology to pay-TV operators with different business needs in the region.”
Stand: PD-11, Hall 6
