• Latest
  • Trending
  • All
  • News
  • TV/Radio Deals
  • Film partnerships
  • New appointments
  • Production
  • TV Channels
Abu Dhabi Motorsport announces global esports racing championship with Gfinity

The future of entertainment is sport

May 12, 2022

MBC Group revenue surges 65.4% in Q1 2025

May 11, 2025
Ad 1 Ad 2 Ad 3
SATExpo 2025 to welcome 40 global leaders to explore space tech

SATExpo 2025 to welcome 40 global leaders to explore space tech

May 11, 2025
ModernTV to bring future of TV to CABSAT 2025

ModernTV to bring future of TV to CABSAT 2025

May 11, 2025
CABSAT 2024 concludes with key announcements and partnerships

Beamcast to Showcase high-end broadcast technology at CABSAT

May 11, 2025
Yango Play releases teaser for original series ‘One Last Sin’

Yango Play releases teaser for original series ‘One Last Sin’

May 11, 2025
Tunisian film ‘Promised Sky’ to open Un Certain Regard at Cannes 2025

Tunisian film ‘Promised Sky’ to open Un Certain Regard at Cannes 2025

May 11, 2025
CIFF 2024 to host specialised workshops to support filmmakers

Cairo International Film Festival opens submissions for 46th edition

May 10, 2025
AsiaSat to unveil maritime service SAILAS at SATEXPO/CABSAT

AsiaSat to unveil maritime service SAILAS at SATEXPO/CABSAT

May 10, 2025
PlayBox Neo to unveil next-gen smart media solutions at CABSAT

PlayBox Neo to unveil next-gen smart media solutions at CABSAT

May 10, 2025
El Gouna Film Festival to spotlight Egyptian cinema at Cannes 2025

El Gouna Film Festival to spotlight Egyptian cinema at Cannes 2025

May 9, 2025
SATExpo Middle East 2025 launches as regional space industry hub

SATExpo Middle East 2025 launches as regional space industry hub

May 9, 2025
Sennheiser to debut wireless audio system Spectera at CABSAT 2025

Sennheiser to debut wireless audio system Spectera at CABSAT 2025

May 9, 2025
  • Advertise
  • Subscribe
  • Magazine Archive
  • Directory
  • Contact
Sunday, May 11, 2025
  • Login
BroadcastPro ME
  • News
    • All
    • Analyst Reports
    • AV
    • Cinema Theatres
    • Esports
    • Film partnerships
    • International News
    • Mergers/Acquisitions
    • New appointments
    • OTT/Video Streaming
    • Podcasting
    • Production
    • Satellite/Comms
    • TV/Radio Deals
    SATExpo 2025 to welcome 40 global leaders to explore space tech

    SATExpo 2025 to welcome 40 global leaders to explore space tech

    Yango Play releases teaser for original series ‘One Last Sin’

    Yango Play releases teaser for original series ‘One Last Sin’

    Tunisian film ‘Promised Sky’ to open Un Certain Regard at Cannes 2025

    Tunisian film ‘Promised Sky’ to open Un Certain Regard at Cannes 2025

    CIFF 2024 to host specialised workshops to support filmmakers

    Cairo International Film Festival opens submissions for 46th edition

    AsiaSat to unveil maritime service SAILAS at SATEXPO/CABSAT

    AsiaSat to unveil maritime service SAILAS at SATEXPO/CABSAT

    El Gouna Film Festival to spotlight Egyptian cinema at Cannes 2025

    El Gouna Film Festival to spotlight Egyptian cinema at Cannes 2025

    SATExpo Middle East 2025 launches as regional space industry hub

    SATExpo Middle East 2025 launches as regional space industry hub

    Presight signd MoU with Government of Uganda

    Presight signd MoU with Government of Uganda

    Animotion Media Group and Front Row partner to bring ‘Finnick 2’ to MENA audiences

    Animotion Media Group and Front Row partner to bring ‘Finnick 2’ to MENA audiences

    aiPRO and Siemens to showcase satellite testing solutions at SatExpo

    aiPRO and Siemens to showcase satellite testing solutions at SatExpo

    Trending Tags

    • broadcast
    • MENA broadcast
    • ConnecTech2019
  • Tech Features
    • All
    • CASE STUDIES
    • New Media
    • REVIEWS
    • TV/Radio Deals
    • Updates from FOMEX
    • Virtual Production Series
    SMF and FOMEX bring top industry leaders together in Riyadh – Part II

    SMF and FOMEX bring top industry leaders together in Riyadh – Part IV

    SMF and FOMEX bring top industry leaders together in Riyadh – Part I

    SMF and FOMEX bring top industry leaders together in Riyadh – Part III

    SMF and FOMEX bring top industry leaders together in Riyadh – Part II

    SMF and FOMEX bring top industry leaders together in Riyadh – Part II

    SMF and FOMEX bring top industry leaders together in Riyadh – Part I

    SMF and FOMEX bring top industry leaders together in Riyadh – Part I

    Transforming the entertainment experience with tech

    Transforming the entertainment experience with tech

    Media leaders embrace digital transformation

    Media leaders embrace digital transformation

    Broadcasting beyond borders

    Broadcasting beyond borders

    Elevating the game

    Elevating the game

    What caught my eye at IBC2024

    What caught my eye at IBC2024

    Intel AI scores on the field with 8K broadcasting

    Intel AI scores on the field with 8K broadcasting

    Trending Tags

    • Videos
      KSASummit

      Transforming Arabic Content: Studios, Producers and Regional Impact

      Bringing Real-Time Audience Insights to Linear Broadcast TV – A First and Exclusive

      Bringing Real-Time Audience Insights to Linear Broadcast TV – A First and Exclusive

      The Power of Podcasts & Audio Streaming in Saudi Arabia

      The Power of Podcasts & Audio Streaming in Saudi Arabia

      KSASummit

      Playing to Win: How MBC Wizzo is engaging the swipe generation

      Unlocking AI

      Unlocking AI in Broadcast and Streaming: Innovations and Challenges

      KSALead

      The Next Era of Sports Broadcasting: AI, Automation, and Immersive Storytelling

      KSA_submmit

      Tech Strategies for an Evolving Modern MENA Media Ecosystem

      Highlights from BroadcastPro ME Summit KSA 2025

      Highlights from BroadcastPro ME Summit KSA 2025

      Exclusive Sneak Peek: BTS of Evision studios’ Ramadan show – Flavors from the heart 🥘👨‍🍳🌙

      Exclusive Sneak Peek: BTS of Evision studios’ Ramadan show – Flavors from the heart 🥘👨‍🍳🌙

    • Opinion
      YouTube in Ramadan: The silent giant

      YouTube in Ramadan: The silent giant

      Evision’s transformation proves that business acumen and passion drive success

      Sport’s Growing Grip on MENA Media

      MEASA’s media and communications innovations set new benchmarks beyond regional boundaries

      MEASA’s media and communications innovations set new benchmarks beyond regional boundaries

      Integrate ME 2023 brings its inaugural edition to successful conclusion

      Empowering the next generation of content creation and live broadcasting with AV PRO

      Decoding the Ramadan Drama Phenomenon: What Makes a Winner?

      Decoding the Ramadan Drama Phenomenon: What Makes a Winner?

      Reviving cultural identity through native storytelling in Abu Dhabi

      Reviving cultural identity through native storytelling in Abu Dhabi

      Why it’s game on for broadcasters of live sport

      Why it’s game on for broadcasters of live sport

      Evision’s transformation proves that business acumen and passion drive success

      Saudi Arabia emerges as the epicentre of Media & Entertainment in 2025

      Film and Beyond: Leapfrogging into the global screen industry

      Film and Beyond: Leapfrogging into the global screen industry

      Staying Safe and Ensuring Continuity with Cloud Playout

      Staying Safe and Ensuring Continuity with Cloud Playout

    • Interviews
      • All
      • Lounge
      New Leadership, Same Strategy, Sharpened Focus

      New Leadership, Same Strategy, Sharpened Focus

      Creating Captain Shedeed: A superhero with Arab roots

      Creating Captain Shedeed: A superhero with Arab roots

      UAE Pro League flips the field

      UAE Pro League flips the field

      Bringing the wild to the Middle East

      Bringing the wild to the Middle East

      Shades of success

      Shades of success

      Navigating the news wave

      Navigating the news wave

      From archive to asset

      From archive to asset

      Clarity in motion

      Clarity in motion

      Using AI to keep history real

      Using AI to keep history real

      E-visionaries

      E-visionaries

    • Products
    • Magazine Archive
      • BroadcastPro ME Magazine
      • PRO Directory
    • Events
      • News from Events
      • Upcoming Events
      DICM

      DICM

      IBC Show

      IBC 2025

      MPTS

      CABSAT2025

      CABSAT2025

      NAB Show

    No Result
    View All Result
    BroadcastPro ME
    • News
      • All
      • Analyst Reports
      • AV
      • Cinema Theatres
      • Esports
      • Film partnerships
      • International News
      • Mergers/Acquisitions
      • New appointments
      • OTT/Video Streaming
      • Podcasting
      • Production
      • Satellite/Comms
      • TV/Radio Deals
      SATExpo 2025 to welcome 40 global leaders to explore space tech

      SATExpo 2025 to welcome 40 global leaders to explore space tech

      Yango Play releases teaser for original series ‘One Last Sin’

      Yango Play releases teaser for original series ‘One Last Sin’

      Tunisian film ‘Promised Sky’ to open Un Certain Regard at Cannes 2025

      Tunisian film ‘Promised Sky’ to open Un Certain Regard at Cannes 2025

      CIFF 2024 to host specialised workshops to support filmmakers

      Cairo International Film Festival opens submissions for 46th edition

      AsiaSat to unveil maritime service SAILAS at SATEXPO/CABSAT

      AsiaSat to unveil maritime service SAILAS at SATEXPO/CABSAT

      El Gouna Film Festival to spotlight Egyptian cinema at Cannes 2025

      El Gouna Film Festival to spotlight Egyptian cinema at Cannes 2025

      SATExpo Middle East 2025 launches as regional space industry hub

      SATExpo Middle East 2025 launches as regional space industry hub

      Presight signd MoU with Government of Uganda

      Presight signd MoU with Government of Uganda

      Animotion Media Group and Front Row partner to bring ‘Finnick 2’ to MENA audiences

      Animotion Media Group and Front Row partner to bring ‘Finnick 2’ to MENA audiences

      aiPRO and Siemens to showcase satellite testing solutions at SatExpo

      aiPRO and Siemens to showcase satellite testing solutions at SatExpo

      Trending Tags

      • broadcast
      • MENA broadcast
      • ConnecTech2019
    • Tech Features
      • All
      • CASE STUDIES
      • New Media
      • REVIEWS
      • TV/Radio Deals
      • Updates from FOMEX
      • Virtual Production Series
      SMF and FOMEX bring top industry leaders together in Riyadh – Part II

      SMF and FOMEX bring top industry leaders together in Riyadh – Part IV

      SMF and FOMEX bring top industry leaders together in Riyadh – Part I

      SMF and FOMEX bring top industry leaders together in Riyadh – Part III

      SMF and FOMEX bring top industry leaders together in Riyadh – Part II

      SMF and FOMEX bring top industry leaders together in Riyadh – Part II

      SMF and FOMEX bring top industry leaders together in Riyadh – Part I

      SMF and FOMEX bring top industry leaders together in Riyadh – Part I

      Transforming the entertainment experience with tech

      Transforming the entertainment experience with tech

      Media leaders embrace digital transformation

      Media leaders embrace digital transformation

      Broadcasting beyond borders

      Broadcasting beyond borders

      Elevating the game

      Elevating the game

      What caught my eye at IBC2024

      What caught my eye at IBC2024

      Intel AI scores on the field with 8K broadcasting

      Intel AI scores on the field with 8K broadcasting

      Trending Tags

      • Videos
        KSASummit

        Transforming Arabic Content: Studios, Producers and Regional Impact

        Bringing Real-Time Audience Insights to Linear Broadcast TV – A First and Exclusive

        Bringing Real-Time Audience Insights to Linear Broadcast TV – A First and Exclusive

        The Power of Podcasts & Audio Streaming in Saudi Arabia

        The Power of Podcasts & Audio Streaming in Saudi Arabia

        KSASummit

        Playing to Win: How MBC Wizzo is engaging the swipe generation

        Unlocking AI

        Unlocking AI in Broadcast and Streaming: Innovations and Challenges

        KSALead

        The Next Era of Sports Broadcasting: AI, Automation, and Immersive Storytelling

        KSA_submmit

        Tech Strategies for an Evolving Modern MENA Media Ecosystem

        Highlights from BroadcastPro ME Summit KSA 2025

        Highlights from BroadcastPro ME Summit KSA 2025

        Exclusive Sneak Peek: BTS of Evision studios’ Ramadan show – Flavors from the heart 🥘👨‍🍳🌙

        Exclusive Sneak Peek: BTS of Evision studios’ Ramadan show – Flavors from the heart 🥘👨‍🍳🌙

      • Opinion
        YouTube in Ramadan: The silent giant

        YouTube in Ramadan: The silent giant

        Evision’s transformation proves that business acumen and passion drive success

        Sport’s Growing Grip on MENA Media

        MEASA’s media and communications innovations set new benchmarks beyond regional boundaries

        MEASA’s media and communications innovations set new benchmarks beyond regional boundaries

        Integrate ME 2023 brings its inaugural edition to successful conclusion

        Empowering the next generation of content creation and live broadcasting with AV PRO

        Decoding the Ramadan Drama Phenomenon: What Makes a Winner?

        Decoding the Ramadan Drama Phenomenon: What Makes a Winner?

        Reviving cultural identity through native storytelling in Abu Dhabi

        Reviving cultural identity through native storytelling in Abu Dhabi

        Why it’s game on for broadcasters of live sport

        Why it’s game on for broadcasters of live sport

        Evision’s transformation proves that business acumen and passion drive success

        Saudi Arabia emerges as the epicentre of Media & Entertainment in 2025

        Film and Beyond: Leapfrogging into the global screen industry

        Film and Beyond: Leapfrogging into the global screen industry

        Staying Safe and Ensuring Continuity with Cloud Playout

        Staying Safe and Ensuring Continuity with Cloud Playout

      • Interviews
        • All
        • Lounge
        New Leadership, Same Strategy, Sharpened Focus

        New Leadership, Same Strategy, Sharpened Focus

        Creating Captain Shedeed: A superhero with Arab roots

        Creating Captain Shedeed: A superhero with Arab roots

        UAE Pro League flips the field

        UAE Pro League flips the field

        Bringing the wild to the Middle East

        Bringing the wild to the Middle East

        Shades of success

        Shades of success

        Navigating the news wave

        Navigating the news wave

        From archive to asset

        From archive to asset

        Clarity in motion

        Clarity in motion

        Using AI to keep history real

        Using AI to keep history real

        E-visionaries

        E-visionaries

      • Products
      • Magazine Archive
        • BroadcastPro ME Magazine
        • PRO Directory
      • Events
        • News from Events
        • Upcoming Events
        DICM

        DICM

        IBC Show

        IBC 2025

        MPTS

        CABSAT2025

        CABSAT2025

        NAB Show

      No Result
      View All Result
      BroadcastPro ME
      No Result
      View All Result
      Home Case Studies OTT Features

      The future of entertainment is sport

      Sarah Nathan by Sarah Nathan
      May 12, 2022
      in OTT Features
      Abu Dhabi Motorsport announces global esports racing championship with Gfinity
      ShareTweetPostEmail

      With OTT having moved into mainstream entertainment and fewer people watching linear channels, broadcasters’ models and strategies must adapt to fit ever-changing interests. The IP Studios Future of Sports Broadcasting Summit, hosted by BroadcastPro ME, saw discussions on how to keep pace.

      Karim Saade, Director of Marketing at Jawwy TV and Dawri Plus, Intigral, moderated the keynote session exploring the sports broadcasting climate, focusing on understanding emerging business models within the region. Danny Bates, StarzPlay co-founder and CCO; Malek Doughan, Marketing and Commercial Affairs Director at UAE Pro League; Mohamad Yehya, IP Studios Founding Director; and Peter Einstein, Extreme Sports Channel CCO, discussed the latest trends in OTT streaming, broadcasters’ business models, the progression of piracy and strategies to attract younger generations.

      Transitioning to offer OTT alongside linear

      A prominent change in the last decade has been the shift in focus from linear channels to OTT and streaming. Saade cited a Grabyo study wherein 79% of respondents were willing to watch sports exclusively on streaming platforms. He also pointed out that such an increase in uptake of digital services has the Covid-19 pandemic to thank. With that in mind, he asked: Is traditional pay-TV sports dead?

      This rise in OTT streaming has benefited operators and consumers because the cost structure has changed, said Bates. “You no longer need a satellite box, a satellite installation or dish cabling. The capital investment for players has changed.”

      “The monetisation model is changing – people are getting more realistic about returns on investment. Unless rights holders can help protect their content, it impacts what we’re able to turn around and what value we can give back to them in the rights cycle” – Danny Bates, co-founder and CCO, StarzPlay

      Similarly, consumers benefit because they can choose different payment methods based on how much they wish to watch, whether it be a single game, a season pass or a tournament; they can also choose the frequency of payment. “This makes it much more flexible for the end consumer to access sports content without making long-term, expensive commitments; it’s a big benefit for them in terms of experience and pricing,” Bates added.

      OTT streaming has also influenced the production of sports broadcasting, mainly its technology and content elements. 5G is gradually penetrating the market, with companies looking to invest in and build on it not only for the benefit of transmission and streaming, but also to reduce operational structure of coverage. Secondly, beyond traditional viewing of sports, fans are looking for more ways to connect with athletes and get behind-the-scenes access.

      “The key word right now is interactivity. Fans need some interactive solutions, which streamers are offering,” said Yehya. “People are moving to OTT primarily because of the convenience and the interactivity. There is a big shift, and this shift will continue in the next couple of years.”

      One such offering is the continued growth of gambling. “The latest report released by the American Gambling Association shows that revenues from sports betting have increased 127% over the last year, with 60% of bettors using online and social media services.”

      The UAE Pro League has also capitalised on the shift to OTT after noting a global interest in its content. Upon receiving hundreds of millions of views globally, the league now creates smaller packages of content for distribution outside the UAE. The packaging of content into smaller/narrower sub-licensing rights has enabled UAE Pro League to gain traction with international licensees and extend its global reach accordingly.

      “These views show that there is a need for content to be distributed on streaming platforms. There’s more engagement and more utilisation. We’re looking at diversifying our product offering and are constantly exploring alternative distribution methods,” said Doughan.

      “People are moving to OTT primarily because of the convenience and the interactivity. There is a big shift, and this shift will continue in the next couple of years” – Mohamad Yehya, Founding Director, IP Studios

      Amidst this rise in OTT streaming, the speakers maintained that linear channels are not coming to the end of their shelf life. “I don’t think pay-TV is dead,” said Bates.

      In fact, Extreme Sports Channel is an example of a media entity that uses linear channels and alternative distribution methods in tandem to promote viewership. The channel targets those between 16 and 34 years of age, 50% of whom do not watch traditional television at all, according to Einstein. So the company shifted its objective to deliver content to viewers everywhere on any device at any time, whether via social media or global streamers.

      Einstein highlighted that adapting content to the format in which it will be viewed is key: “You need to present content depending on what distribution method you are using – a global streaming platform can have a mix of long- and short-form content; social media content is largely delivered in bits and bytes by taking exciting moments from content you already have. You need to curate content in different ways. We generate viewers through linear television and engagement through digital – social media and web – in order to build our business.”

      The impact of piracy

      Alongside the rise of OTT, broadcasters and streamers have battled piracy. Asked whether there has been progress on this front, Bates said he saw none. StarzPlay was most recently victim to piracy during the Cricket World Cup in October, he pointed out. With its telco carrier partners, StarzPlay developed its app to make the tournament very accessible and priced it at AED 5 after noting the South Asian demographic’s recharge rate and price point for a daily product. However, for the India-Pakistan match on October 24, six of the top ten ranked apps on the iOS and Android app stores were pirate-related.

      Bates believes rights holders are also at a disadvantage and must strive to protect content: “Rights holders have a huge responsibility here to support the distributor. Ultimately, it’s in their interest. The monetisation model is changing – people are getting more realistic about returns on investment. Unless rights holders can help protect their content, it impacts what we’re able to turn around and what value we can give back to them in the rights cycle.”

      “To be able to have that experience of not being there, but still being there in a stadium in your seat and able to interact with the game because you’re in a virtual world, is the most exciting thing I see coming out of sport in the future” – Peter Einstein, CCO, Extreme Sports Channel

      As a rights owner, Doughan explained how piracy directly impacts business and is detrimental to all parties involved: “Ultimately, the engagement we have with broadcasters is based on commercial agreements and broadcasters themselves want to get advertising and sponsorships. The fact that they don’t have control over the feed itself puts them in a position where they cannot attract such deals, which, in turn impacts their appetite to invest more in our product.”

      Emerging business models

      Mining consumer data and attracting viewers through a clear marketing funnel is an important part of the business model, said Doughan. At UAE Pro League, the system is to “recruit, retain and reward” viewers. Recruitment entails raising brand awareness and telling customers about the product; retention comes when viewers are given an experience, whether on social media or on TV; reward is the return for their loyalty upon retention. “The more time they spend interacting with your product, the more there should be some value for that.”

      Understanding the size of each sport’s fan base is also key to the business model, said Yehya. “Reading the proper data will help us monetise and create a proper strategy for each game. Such data attracts advertisers and sponsors. In addition, the data can influence decisions about streaming elements, such as which type of technology and direct messaging to use.”

      At IP Studios ME, the new focus is on blockchain technology and how owners can use it effectively to increase customer loyalty. “We’re trying to invest more to understand how blockchain technology can help intellectual property owners monetise their product and content, which in turn will also help them create a loyal fanbase. We’ll help provide them with not just making a return on investment, but also helping them attract more fans to the stadium or virtually,” said Yehya.

      Maximising return on investment is at the forefront of all StarzPlay’s models, chipped in Bates. “What we appreciate so much about sports is its organic reach and impact. When we look at our KPIs and the impact it has on things like our cost-per-acquisition, it can be one-third of the cost to acquire a customer to our platform on sport versus entertainment.”

      He claimed StarzPlay had great success by raising brand awareness. During its broadcast of the football World Cup, the Egyptian market blossomed beyond any brand activity it could have implemented. Through inviting such customers to watch its sports broadcasts, StarzPlay achieves its underlying goal to increase its subscriber base. “The question is how can we take sports customers and expose them to our entertainment content and get them to buy our other products, and increase the lifetime value of that subscriber?”

      “There is a need for content to be distributed on streaming platforms. There’s more engagement and more utilisation. We’re looking at diversifying our product offering and are constantly exploring alternative distribution methods” – Malek Doughan, Marketing and Commercial Affairs Director, UAE Pro League

      Extreme Sports Channel attracts viewers by providing an “evergreen” flow of content for viewers to watch at any time, including snowboarding, surfing, skateboarding and mountain biking, and layering coverage of tentpole events such as X-Games over this.

      “We cannot run half-hour shows on web and social, so we look to take the best moments from these shows. We create short, exciting five- to ten-minute segments to gain engagement and bring people back to our website, our OTT streaming service, Extreme Plus, or any one of our linear channels within the region,” said Einstein.

      The company also engages with fans by introducing user-generated content. In collaboration with a company called You Rip, Extreme Sports Channel receives large volumes of such content, including women’s skateboarding, which has grown its demographic from mostly male to increasingly female.

      Attracting Gen Z and future generations

      With the rise of OTT and streaming comes the challenge of attracting viewers to stadiums. People used to be more willing to watch games in person, but the pandemic hit stadium attendances hard across the globe. Doughan said the UAE Pro League is making more efforts to attract people, and he anticipates technical modifications to content creation. “Perhaps not within our lifetime, but there will be a lot of changes – the number of cameras, giving viewers the choice to watch a game from a single camera or giving them the ability to pick which perspective they want to watch the match from.”

      With the increased popularity of blockchain, as previously noted by Yehya, the UAE Pro League is targeting the creation of fan tokens and NFTs to engage with a newer audience and give viewers the opportunity to become investors. “This is a way for us to give them an immediate return on the time they spend engaging with us. The creation of once-in-a-lifetime NFTs that can only be acquired through consumption of content, whether it’s through the OTT platform or various distribution methods, can lead you to a whole new plethora of fans,” said Doughan.

      The Pro League has also already begun attracting younger generations through gamification, having recently held fantasy football games alongside matches.

      Other large sports brands and federations have also noted growth in their fanbases thanks to video games, said Bates. For instance, viewers who played NBA or FIFA when they were younger have been driven to watch the actual leagues, even though they might not have been a fan of the sport itself, but of the video game. Ultimately, this grows the fan base. “It’s just how people engage with it at different stages of their lifecycle; it’s an evolution,” said Bates.

      Integration of entertainment

      The future of sports broadcasting will see consumers seeking a return on investment. “We will see a continued fragmentation of rights – sharing of rights – so people can get a return on the investment,” said Bates. “The evolution in the world of OTT entertainment is coming into the world of OTT sports.”

      Karim Saade, Director of Marketing at Jawwy TV and Dawri Plus, Intigral, moderated the discussion.

      To achieve and maintain fan engagement, interactivity is integral to attracting and retaining future generations. Yehya pointed out that this would be particularly beneficial to integrate into highlights, as sports fans repeatedly show interest in replays. “We are seeing huge engagement from fans watching replays of highlights. If we can add some interactivity to the highlights, it would attract more and more fans. To attract Gen Z fans, adding entertainment to any sports event is the key.”

      At Extreme Sports Channel, Einstein is eager to watch the world of VR in sports take off. He anticipates further growth over the next five to ten years. “You can get data about the players and pick up little tidbits of interviews as though you were sitting there. To be able to have that experience of not being there, but still being there in a stadium in your seat and able to interact with the game because you’re in a virtual world, is the most exciting thing I see coming out of sport in the future,” he concluded.

      Tags: BlockchainExtreme Sports ChannelfeaturedpostFIFAintigralIP StudiosIP Studios Future of Sports Broadcasting SummitJawwy.TVKarim SaadeMohamad YehyaNBANFTsOTT entertainmentOTT sportsOTT streamingsports broadcasting climateStarzPlayUAE Pro league

      Related Posts

      Evision’s transformation proves that business acumen and passion drive success

      Sport’s Growing Grip on MENA Media

      May 7, 2025
      A new era for sports broadcasting: Setting the standard in MENA

      A new era for sports broadcasting: Setting the standard in MENA

      April 28, 2025
      Ushering in a new era of sports broadcasting

      Ushering in a new era of sports broadcasting

      April 24, 2025
      Proton Launch slow-motion mini camera at NAB Show 2025

      Proton Launch slow-motion mini camera at NAB Show 2025

      March 20, 2025
      New horizons in Saudi broadcasting

      New horizons in Saudi broadcasting

      February 21, 2025
      Surj acquires minority stake in DAZN to boost Saudi sports broadcasting

      Surj acquires minority stake in DAZN to boost Saudi sports broadcasting

      February 19, 2025

      Related News

      Sport’s Growing Grip on MENA Media

      Sport’s Growing Grip on MENA Media

      May 7, 2025
      A new era for sports broadcasting: Setting the standard in MENA

      A new era for sports broadcasting: Setting the standard in MENA

      April 28, 2025
      Ushering in a new era of sports broadcasting

      Ushering in a new era of sports broadcasting

      April 24, 2025
      Proton Launch slow-motion mini camera at NAB Show 2025

      Proton Launch slow-motion mini camera at NAB Show 2025

      March 20, 2025
      New horizons in Saudi broadcasting

      New horizons in Saudi broadcasting

      February 21, 2025
      Surj acquires minority stake in DAZN to boost Saudi sports broadcasting

      Surj acquires minority stake in DAZN to boost Saudi sports broadcasting

      February 19, 2025
      More Related News

      BroadcastPro ME

      • About
      • Advertise
      • Subscribe
      • Magazine Archive
      • Directory
      • Contact
      • Privacy

      Follow us on Social Media

      No Result
      View All Result
      • News
      • Tech Features
      • Videos
      • Opinion
      • Interviews
      • Products
      • Magazine Archive
        • BroadcastPro ME Magazine
        • PRO Directory
      • Events

      Welcome Back!

      Login to your account below

      Forgotten Password?

      Create New Account!

      Fill the forms bellow to register

      All fields are required. Log In

      Retrieve your password

      Please enter your username or email address to reset your password.

      Log In