PayWizard will show pay-TV operators across the Middle East and Africa how to grow their traditional and multiscreen TV businesses at this years CABSAT. Visitors to the show will be able to hear first-hand how PayWizard is helping companies across the world to increase subscriber acquisition, retention, up-sell and cross-sell to achieve profitable growth. The […]
PayWizard will show pay-TV operators across the Middle East and Africa how to grow their traditional and multiscreen TV businesses at this years CABSAT. Visitors to the show will be able to hear first-hand how PayWizard is helping companies across the world to increase subscriber acquisition, retention, up-sell and cross-sell to achieve profitable growth.
The pay-TV market in MENA is growing rapidly, which means pay-TV operators and VOD service providers are looking for ways to effectively manage subscribers and maximise revenue opportunities the new TV landscape brings, said Craig Baxendale, SVP Product Marketing, PayWizard.
But subscriber management is about more than enabling viewers to pay for content, and companies need to know how to drive revenues throughout the customer lifecycle if they want to successfully increase profits. We look forward to sharing our knowledge and expertise with the region, and helping operators to profit from pay-TV.
PayWizards easy to deploy SaaS platform drives pay-TV revenues for todays TV service providers. Its marketing tools quickly launch targeted campaigns that attract new subscribers, and retain and up-sell existing customers, while its expert services team guide customers through the challenges of multiscreen monetisation. From simple advice to complete design and deployment, PayWizard delivers revenue-boosting techniques to continuously improve its clients services.
During the show PayWizard will be giving a presentation, entitled TV Everywhere Measurement and Monetisation on Wednesday 11 March at 15:50, as part of the NAB Collaborative at CABSAT. The presentation will discuss the role subscriber management is playing in driving revenue for pay-TV. The company will use its work with leading TV service providers to demonstrate how data-based marketing and monetisation tools can increase APRU, decrease churn rate and boost profits.
