• Latest
  • Trending
  • All
  • News
  • TV/Radio Deals
  • Film partnerships
  • New appointments
  • Production
  • TV Channels
Nada Riyadh on her film that made it to Cannes

Nada Riyadh on her film that made it to Cannes

September 13, 2019
NMK Electronics and SRS Group to expand power and lighting solutions across GCC

NMK Electronics and SRS Group to expand power and lighting solutions across GCC

June 3, 2025
Ad 1 Ad 3
WSC June article

How Shorts, Reels, and Stories are Changing the Way Sports Fans Consume Content in MENA

June 3, 2025
Milo Productions and Italia Film partner to bring ‘Time Hoppers: The Silk Road’ to MENA

Milo Productions and Italia Film partner to bring ‘Time Hoppers: The Silk Road’ to MENA

June 3, 2025
NBC and Nigcomsat launch satellite plan to transform broadcasting

NBC and Nigcomsat launch satellite plan to transform broadcasting

June 3, 2025
Magewell to demo Pro Convert devices and Xmit family at InfoComm

Magewell to demo Pro Convert devices and Xmit family at InfoComm

June 3, 2025
Amman International Film Festival announces details of sixth edition

Amman International Film Festival announces details of sixth edition

June 3, 2025
Ameer Fakher Eldin’s ‘Yunan’ to screen at 34th FESCAAAL in Itlay

Sydney Film Festival adds MAD titles to 2025 line-up

June 3, 2025
Saudi Film Commission highlights national cinema at SXSW London

Saudi Film Commission highlights national cinema at SXSW London

June 3, 2025
SoftAtHome provides Alexa voice control feature to Etisalat by e&

BeIN extends content deal with Sony Pictures Entertainment across MENA and Türkiye

June 2, 2025
Yango Play and Mondia partner to accelerate digital expansion across MENA

Yango Play and Mondia partner to accelerate digital expansion across MENA

June 2, 2025
Electriclime° hosts talk on AI in advertising and filmmaking at new W13 office

Electriclime° hosts talk on AI in advertising and filmmaking at new W13 office

June 2, 2025
Orange Egypt secures $80m loan for 5G license and network expansion

Orange Egypt secures $80m loan for 5G license and network expansion

June 2, 2025
  • Advertise
  • Subscribe
  • Magazine Archive
  • Directory
  • Contact
Wednesday, June 4, 2025
  • Login
BroadcastPro ME
  • News
    • All
    • Analyst Reports
    • AV
    • Cinema Theatres
    • Esports
    • Film partnerships
    • International News
    • Mergers/Acquisitions
    • New appointments
    • OTT/Video Streaming
    • Podcasting
    • Production
    • Satellite/Comms
    • TV/Radio Deals
    NMK Electronics and SRS Group to expand power and lighting solutions across GCC

    NMK Electronics and SRS Group to expand power and lighting solutions across GCC

    Milo Productions and Italia Film partner to bring ‘Time Hoppers: The Silk Road’ to MENA

    Milo Productions and Italia Film partner to bring ‘Time Hoppers: The Silk Road’ to MENA

    NBC and Nigcomsat launch satellite plan to transform broadcasting

    NBC and Nigcomsat launch satellite plan to transform broadcasting

    Amman International Film Festival announces details of sixth edition

    Amman International Film Festival announces details of sixth edition

    Ameer Fakher Eldin’s ‘Yunan’ to screen at 34th FESCAAAL in Itlay

    Sydney Film Festival adds MAD titles to 2025 line-up

    Saudi Film Commission highlights national cinema at SXSW London

    Saudi Film Commission highlights national cinema at SXSW London

    SoftAtHome provides Alexa voice control feature to Etisalat by e&

    BeIN extends content deal with Sony Pictures Entertainment across MENA and Türkiye

    Yango Play and Mondia partner to accelerate digital expansion across MENA

    Yango Play and Mondia partner to accelerate digital expansion across MENA

    Electriclime° hosts talk on AI in advertising and filmmaking at new W13 office

    Electriclime° hosts talk on AI in advertising and filmmaking at new W13 office

    Orange Egypt secures $80m loan for 5G license and network expansion

    Orange Egypt secures $80m loan for 5G license and network expansion

    Trending Tags

    • broadcast
    • MENA broadcast
    • ConnecTech2019
  • Tech Features
    • All
    • CASE STUDIES
    • New Media
    • REVIEWS
    • TV/Radio Deals
    • Updates from FOMEX
    • Virtual Production Series
    Playing to win

    Playing to win

    The expanding role of AI in broadcast

    The expanding role of AI in broadcast

    The power of podcasts and audio streaming in MENA

    The power of podcasts and audio streaming in MENA

    Tech strategies for an evolving modern MENA media ecosystem

    Tech strategies for an evolving modern MENA media ecosystem

    SMF and FOMEX bring top industry leaders together in Riyadh – Part II

    SMF and FOMEX bring top industry leaders together in Riyadh – Part IV

    SMF and FOMEX bring top industry leaders together in Riyadh – Part I

    SMF and FOMEX bring top industry leaders together in Riyadh – Part III

    SMF and FOMEX bring top industry leaders together in Riyadh – Part II

    SMF and FOMEX bring top industry leaders together in Riyadh – Part II

    SMF and FOMEX bring top industry leaders together in Riyadh – Part I

    SMF and FOMEX bring top industry leaders together in Riyadh – Part I

    Transforming the entertainment experience with tech

    Transforming the entertainment experience with tech

    Media leaders embrace digital transformation

    Media leaders embrace digital transformation

    Trending Tags

    • Videos
      FOR-A’s award-winning HVS-Q12: A quantum leap in switcher design

      FOR-A’s award-winning HVS-Q12: A quantum leap in switcher design

      Ignacio Gonzalez-Nuñez on Eutelsat’s new offering and market leadership

      Ignacio Gonzalez-Nuñez on Eutelsat’s new offering and market leadership

      Francesco Cataldo on iKO Media Group’s CABSAT showcase and broadcast trends

      Francesco Cataldo on iKO Media Group’s CABSAT showcase and broadcast trends

      Deepraj Sandhar on Ross Video’s Middle East growth and broadcast tech trends

      Deepraj Sandhar on Ross Video’s Middle East growth and broadcast tech trends

      Reema Omari

      Reema Omari on Universal Satcom’s growth and connectivity solutions

      Mustafa Afifi

      Mustafa Afifi of Rivada Space on Outernet’s impact in the Middle East

      Don

      ST Engineering iDirect CEO Don Claussen on Mideast ties and satellite strategy

      KSASummit

      Transforming Arabic Content: Studios, Producers and Regional Impact

      Bringing Real-Time Audience Insights to Linear Broadcast TV – A First and Exclusive

      Bringing Real-Time Audience Insights to Linear Broadcast TV – A First and Exclusive

    • Opinion
      Bridging the Latency Gap with Broadcast in a Streaming World

      Bridging the Latency Gap with Broadcast in a Streaming World

      YouTube in Ramadan: The silent giant

      YouTube in Ramadan: The silent giant

      Evision’s transformation proves that business acumen and passion drive success

      Sport’s Growing Grip on MENA Media

      MEASA’s media and communications innovations set new benchmarks beyond regional boundaries

      MEASA’s media and communications innovations set new benchmarks beyond regional boundaries

      Integrate ME 2023 brings its inaugural edition to successful conclusion

      Empowering the next generation of content creation and live broadcasting with AV PRO

      Decoding the Ramadan Drama Phenomenon: What Makes a Winner?

      Decoding the Ramadan Drama Phenomenon: What Makes a Winner?

      Reviving cultural identity through native storytelling in Abu Dhabi

      Reviving cultural identity through native storytelling in Abu Dhabi

      Why it’s game on for broadcasters of live sport

      Why it’s game on for broadcasters of live sport

      Evision’s transformation proves that business acumen and passion drive success

      Saudi Arabia emerges as the epicentre of Media & Entertainment in 2025

      Film and Beyond: Leapfrogging into the global screen industry

      Film and Beyond: Leapfrogging into the global screen industry

    • Interviews
      • All
      • Lounge
      Breaking barriers, building futures: The new face of IABM

      Breaking barriers, building futures: The new face of IABM

      New Leadership, Same Strategy, Sharpened Focus

      New Leadership, Same Strategy, Sharpened Focus

      Creating Captain Shedeed: A superhero with Arab roots

      Creating Captain Shedeed: A superhero with Arab roots

      UAE Pro League flips the field

      UAE Pro League flips the field

      Bringing the wild to the Middle East

      Bringing the wild to the Middle East

      Shades of success

      Shades of success

      Navigating the news wave

      Navigating the news wave

      From archive to asset

      From archive to asset

      Clarity in motion

      Clarity in motion

      Using AI to keep history real

      Using AI to keep history real

    • Products
    • Magazine Archive
      • BroadcastPro ME Magazine
      • PRO Directory
    • Events
      • News from Events
      • Upcoming Events
      DICM

      DICM

      IBC Show

      IBC 2025

      MPTS

      CABSAT2025

      CABSAT2025

      NAB Show

    No Result
    View All Result
    BroadcastPro ME
    • News
      • All
      • Analyst Reports
      • AV
      • Cinema Theatres
      • Esports
      • Film partnerships
      • International News
      • Mergers/Acquisitions
      • New appointments
      • OTT/Video Streaming
      • Podcasting
      • Production
      • Satellite/Comms
      • TV/Radio Deals
      NMK Electronics and SRS Group to expand power and lighting solutions across GCC

      NMK Electronics and SRS Group to expand power and lighting solutions across GCC

      Milo Productions and Italia Film partner to bring ‘Time Hoppers: The Silk Road’ to MENA

      Milo Productions and Italia Film partner to bring ‘Time Hoppers: The Silk Road’ to MENA

      NBC and Nigcomsat launch satellite plan to transform broadcasting

      NBC and Nigcomsat launch satellite plan to transform broadcasting

      Amman International Film Festival announces details of sixth edition

      Amman International Film Festival announces details of sixth edition

      Ameer Fakher Eldin’s ‘Yunan’ to screen at 34th FESCAAAL in Itlay

      Sydney Film Festival adds MAD titles to 2025 line-up

      Saudi Film Commission highlights national cinema at SXSW London

      Saudi Film Commission highlights national cinema at SXSW London

      SoftAtHome provides Alexa voice control feature to Etisalat by e&

      BeIN extends content deal with Sony Pictures Entertainment across MENA and Türkiye

      Yango Play and Mondia partner to accelerate digital expansion across MENA

      Yango Play and Mondia partner to accelerate digital expansion across MENA

      Electriclime° hosts talk on AI in advertising and filmmaking at new W13 office

      Electriclime° hosts talk on AI in advertising and filmmaking at new W13 office

      Orange Egypt secures $80m loan for 5G license and network expansion

      Orange Egypt secures $80m loan for 5G license and network expansion

      Trending Tags

      • broadcast
      • MENA broadcast
      • ConnecTech2019
    • Tech Features
      • All
      • CASE STUDIES
      • New Media
      • REVIEWS
      • TV/Radio Deals
      • Updates from FOMEX
      • Virtual Production Series
      Playing to win

      Playing to win

      The expanding role of AI in broadcast

      The expanding role of AI in broadcast

      The power of podcasts and audio streaming in MENA

      The power of podcasts and audio streaming in MENA

      Tech strategies for an evolving modern MENA media ecosystem

      Tech strategies for an evolving modern MENA media ecosystem

      SMF and FOMEX bring top industry leaders together in Riyadh – Part II

      SMF and FOMEX bring top industry leaders together in Riyadh – Part IV

      SMF and FOMEX bring top industry leaders together in Riyadh – Part I

      SMF and FOMEX bring top industry leaders together in Riyadh – Part III

      SMF and FOMEX bring top industry leaders together in Riyadh – Part II

      SMF and FOMEX bring top industry leaders together in Riyadh – Part II

      SMF and FOMEX bring top industry leaders together in Riyadh – Part I

      SMF and FOMEX bring top industry leaders together in Riyadh – Part I

      Transforming the entertainment experience with tech

      Transforming the entertainment experience with tech

      Media leaders embrace digital transformation

      Media leaders embrace digital transformation

      Trending Tags

      • Videos
        FOR-A’s award-winning HVS-Q12: A quantum leap in switcher design

        FOR-A’s award-winning HVS-Q12: A quantum leap in switcher design

        Ignacio Gonzalez-Nuñez on Eutelsat’s new offering and market leadership

        Ignacio Gonzalez-Nuñez on Eutelsat’s new offering and market leadership

        Francesco Cataldo on iKO Media Group’s CABSAT showcase and broadcast trends

        Francesco Cataldo on iKO Media Group’s CABSAT showcase and broadcast trends

        Deepraj Sandhar on Ross Video’s Middle East growth and broadcast tech trends

        Deepraj Sandhar on Ross Video’s Middle East growth and broadcast tech trends

        Reema Omari

        Reema Omari on Universal Satcom’s growth and connectivity solutions

        Mustafa Afifi

        Mustafa Afifi of Rivada Space on Outernet’s impact in the Middle East

        Don

        ST Engineering iDirect CEO Don Claussen on Mideast ties and satellite strategy

        KSASummit

        Transforming Arabic Content: Studios, Producers and Regional Impact

        Bringing Real-Time Audience Insights to Linear Broadcast TV – A First and Exclusive

        Bringing Real-Time Audience Insights to Linear Broadcast TV – A First and Exclusive

      • Opinion
        Bridging the Latency Gap with Broadcast in a Streaming World

        Bridging the Latency Gap with Broadcast in a Streaming World

        YouTube in Ramadan: The silent giant

        YouTube in Ramadan: The silent giant

        Evision’s transformation proves that business acumen and passion drive success

        Sport’s Growing Grip on MENA Media

        MEASA’s media and communications innovations set new benchmarks beyond regional boundaries

        MEASA’s media and communications innovations set new benchmarks beyond regional boundaries

        Integrate ME 2023 brings its inaugural edition to successful conclusion

        Empowering the next generation of content creation and live broadcasting with AV PRO

        Decoding the Ramadan Drama Phenomenon: What Makes a Winner?

        Decoding the Ramadan Drama Phenomenon: What Makes a Winner?

        Reviving cultural identity through native storytelling in Abu Dhabi

        Reviving cultural identity through native storytelling in Abu Dhabi

        Why it’s game on for broadcasters of live sport

        Why it’s game on for broadcasters of live sport

        Evision’s transformation proves that business acumen and passion drive success

        Saudi Arabia emerges as the epicentre of Media & Entertainment in 2025

        Film and Beyond: Leapfrogging into the global screen industry

        Film and Beyond: Leapfrogging into the global screen industry

      • Interviews
        • All
        • Lounge
        Breaking barriers, building futures: The new face of IABM

        Breaking barriers, building futures: The new face of IABM

        New Leadership, Same Strategy, Sharpened Focus

        New Leadership, Same Strategy, Sharpened Focus

        Creating Captain Shedeed: A superhero with Arab roots

        Creating Captain Shedeed: A superhero with Arab roots

        UAE Pro League flips the field

        UAE Pro League flips the field

        Bringing the wild to the Middle East

        Bringing the wild to the Middle East

        Shades of success

        Shades of success

        Navigating the news wave

        Navigating the news wave

        From archive to asset

        From archive to asset

        Clarity in motion

        Clarity in motion

        Using AI to keep history real

        Using AI to keep history real

      • Products
      • Magazine Archive
        • BroadcastPro ME Magazine
        • PRO Directory
      • Events
        • News from Events
        • Upcoming Events
        DICM

        DICM

        IBC Show

        IBC 2025

        MPTS

        CABSAT2025

        CABSAT2025

        NAB Show

      No Result
      View All Result
      BroadcastPro ME
      No Result
      View All Result
      AMT Ad ibc Ad Rossvideo Ad
      Home Interviews

      Nada Riyadh on her film that made it to Cannes

      Rachel Dawson by Rachel Dawson
      September 13, 2019
      in Interviews
      Nada Riyadh on her film that made it to Cannes
      ShareTweetPostEmail

      At the Cannes Critics' Week Competition in May, six of the 10 selected projects were directed by women. Among them was Egyptian director Nada Riyadh’s film The Trap, which sparked controversy for its bold storyline but won critical acclaim.

      Riyadh shares the highlights of her filmmaking experience with Rachel Dawson. 

      Egyptian director Nada Riyadh’s film Fakh (The Trap) premièred in the short film category at the 58th Semaine de la Critique during the Cannes Film Festival 2019 in May, and received a lot of attention as a German-Egyptian co-production challenging societal norms. It features a deteriorating relationship between a man and a woman, while exploring the human psyche from a female perspective.

      While Riyadh’s film did manage to make it to Cannes, the journey itself involved more hurdles than she had imagined, she says. Halfway through the film, production had to be stopped due to what the filmmaker calls “resistance”.

      “This film is an Egyptian-German co-production, which affected the filming a lot. When we started pre-production, we did not realise that having a mixed team of Egyptians and non-Egyptians would be problematic on a subject as taboo as domestic violence in Egypt.

      “People were already wary, and even more because it was an international co-production. We were forced to stop when the lead actress and some of the crew members decided to withdraw from the film halfway through the filming. Even the set was ransacked, and we had to stop everything after spending 70% of the budget. The rental houses that loaned us the cameras and additional equipment decided to retract all leased facilities as well.”

      The team eventually regrouped, recast and adopted a new strategy to shoot a second time with a new lead actress.

      “Reshooting meant starting from scratch. I’d say we had a paramount financial situation to budget the second shoot schedule. But then we kind of developed a plan B to make this film in a way we believe in.”

      Riyadh highlights the support received from producers Eva Schellenbeck and Ayman El Amir, and says the topic of her film was a little unconventional and that because it dealt with a sensitive issue like abusive relationships, it challenged norms.

      “Conservatives were not pleased with the film’s storyline and tried their best to create hurdles for the production. The industry is also not very welcoming of women directors.” The struggle was harrowing for Riyadh, who says she almost lost her drive to make the film because of the backlash.

      “It’s not easy to have a clear thought of what motivated me to make this film when production goes through so many problems. With such complications, it was hard to maintain a positive attitude. You have to constantly remind yourself why you want to make films and why it’s relevant to society.”

      Riyadh’s story is not unique. She says Egyptian female directors are under-represented in general.

      “Out of the 37 theatrically released films made in 2018 in Egypt, only four were produced by female producers and none were helmed by female directors. I think the industry is quite resistant to stories told from a female perspective. They are more used to films told from a dominant male gaze.”

      The Egyptian-German co-production was a result of the Robert Bosch film grant that Riyadh won in 2017 at the Berlin Film Festival. This one-year annual development programme offered by Robert Bosch, extends compensation through various levels of development, and The Trap went through a series of phases before it was made into a film.

      “Together with our German counterparts, we decided on the best plan to go on a three year period to make this film. One year was spent developing a strategy and how to finance the project.

      “Another year we kind of spent trying to fix the location. Because it was set in such a difficult location, we spent a lot of time allocating production modules.”

      To ensure the quality of her film was not undermined, Riyadh chose to shoot on the Blackmagic URSA Mini Pro 4.6K camera and a Zeiss high-speed lens set. Distribution was managed by Italian sales agent Lights On.

      The film was shot in an old resort in Agami, not far from Alexandria. It was a hub of the Egyptian rich and famous in the 1980s and ’90s, a fancy place where they used to spend their summer vacations, says Riyadh.

      “It used to be a beautiful place, but in the last few decades it has become a hideout for drug dealers, vice workers and even fundamentalist groups,” she explains. “For me, filming there was a way to capture the decay of the Egyptian society in which we live. From a visual perspective also, the structures are very striking and say a lot about the situation of the country.”

      Riyadh is not alone in her difficulties in a largely conservative society. Other notable filmmakers in Egypt are also defying societal norms with television series and movies that deal with modern relationships between men and women and the empowerment of the young.

      To support fresh voices and filmmakers in the early stages of their career, she started Felluca Films, her own production house in Cairo. Her goal is to support filmmakers who “want to share an idea that is not very mainstream or acceptable by the standards of society”.

      Riyadh was born in Alexandria and studied engineering before pursuing a career in cinema. To continue her education, she moved to Cairo and won a competition to participate in a workshop supervised by Egyptian filmmaker Mohamed Khan. There she made her first film, Ifterady (Virtual), produced by well-known producer Marianne Khoury and Misr International Films in 2013.

      Three years later, she co-founded a movie and documentary production company with her partner, Ayman el-Amir. She later launched Mahd Film Lab, a programme that supports aspiring filmmakers in the MENA region.

      Riyadh is part of a new wave of filmmakers attempting to revive what they call the Golden Age of Egyptian cinema by depicting topics of social taboo. She is presently working on two feature films, the details of which remain under wraps, as well as the fourth edition of Mahd Film Lab.

      The Trap’s première at Cannes was a surreal experience for the young Egyptian director.

      “Until the credits rolled and the curtains closed at the Cannes world première of The Trap, I never realised that the film was finally over. After all the drama, it was such a validating experience and celebration of the hard work that was put in. It was reassuring to meet our German co-producers, our sales agents, actors and DPs; it was a reunion and celebration of all the hard work put in. I was on cloud nine.”

       

      Tags: Cannes Critics WeekCannes Film FestivalegyptFakhFelluca FilmsfilmmakerNada RiyadhThe Trapwomen filmmakers

      Related Posts

      MUBI acquires Jafar Panahi’s ‘It Was Just an Accident’ for multiple international territories

      Jafar Panahi wins Palme d’Or at Cannes for Iranian film ‘It Was Just an Accident’

      May 26, 2025
      Arab films to compete at Cannes Film Festival

      Baghdad Film Institute and 1001 announce strategic partnership at Cannes

      May 23, 2025
      Saudi Arabia’s CDF unveils major film financing framework at Cannes

      Saudi Arabia’s CDF unveils major film financing framework at Cannes

      May 21, 2025
      CTA and Cannes Market launch new CES Innovation Award

      CTA and Cannes Market launch new CES Innovation Award

      May 18, 2025
      Asharq Documentary to launch ‘Hollywood Week’ featuring iconic star-focused documentaries

      Asharq Documentary to launch ‘Hollywood Week’ featuring iconic star-focused documentaries

      May 16, 2025

      Jordan raises film production rebate to 45% in bid to attract global shoots

      May 15, 2025

      Related News

      Egyptian film ‘The Brink of Dreams’ to compete in Cannes Critics’ Week

      Egyptian film ‘The Brink of Dreams’ to compete in Cannes Critics’ Week

      April 17, 2024
      Jordanian film ‘Inshallah a Boy’ to participate in Sydney Film Festival

      Jordanian film ‘Inshallah a Boy’ to participate in Sydney Film Festival

      June 13, 2023
      Jordanian film ‘Inshallah a Boy’ bags two awards at Cannes’ Critics Week

      Jordanian film ‘Inshallah a Boy’ bags two awards at Cannes’ Critics Week

      May 26, 2023
      French-Lebanese filmmaker Audrey Diwan to chair Cannes Critics’ Week jury

      French-Lebanese filmmaker Audrey Diwan to chair Cannes Critics’ Week jury

      April 13, 2023
      More Related News

      BroadcastPro ME

      • About
      • Advertise
      • Subscribe
      • Magazine Archive
      • Directory
      • Contact
      • Privacy

      Follow us on Social Media

      No Result
      View All Result
      • News
      • Tech Features
      • Videos
      • Opinion
      • Interviews
      • Products
      • Magazine Archive
        • BroadcastPro ME Magazine
        • PRO Directory
      • Events

      Welcome Back!

      Login to your account below

      Forgotten Password?

      Create New Account!

      Fill the forms bellow to register

      All fields are required. Log In

      Retrieve your password

      Please enter your username or email address to reset your password.

      Log In